Meraki - Cloud Controlled Networks that Simply Work. Home Network. Information Visualization. Twine - Listen to your world, talk to the Internet. A CEO’s Guide To Social Media In 2012. Fast Company wants you to have your best year yet in 2012; click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life. As I jogged down Wall Street in New York in October through the barricades, police horses, and thousands of activists, something became clear.
The masses had self-organized and social media had added yet another social movement to its résumé. At the same time, something else became clear to me. Much higher than street level, in the boardrooms of America’s largest companies, social media expertise was far from entering the résumés of most C-suites. Why is there confusion inside these glass fortresses around the world? Senior executives are struggling to get a grasp of what to do about the social opportunity for their kingdom. But hey, it’s new, right? But with 2012 and the New Year upon us, countless strategy and planning sessions are likely on the calendar.
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