Réseaux sociaux et ROI
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L’analyse et l’intelligence collective, les vrais ROI de la veille | Balises Infos | Balises Infos
Intéressante présentation ce jour de Digimind au salon Documation, sur la mesure du ROI de la veille. Vaste sujet s’il en est, et il en fût. Premier constat : les trois quarts du temps, les cellules ou responsables de veille doivent justifier de leur existence et passer à travers les mailles du filet budgétaire chaque année.
In order for companies to realize the maximum benefit and impact from social media marketing, the pre requisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore. At Search Marketing conferences, you’ll hear a lot about driving website traffic and links through social media linkbait – a SEO tactic that is distinctly different than what goes into building customer relationships. Companies like Proctor & Gamble are paying for engagement, not eyeballs . Companies that want to take full advantage of better customer engagement, online word of mouth and influence on sales should ask themselves a few key measurement and related questions while developing a social media strategy :
Social Media Measurement - 10 Essential Questions to Start - Online Marketing Blog
Social Media Monitoring, Analysis & Engagement
Visible Intelligence ™ is Social Intelligence. A state of the art social intelligence software solution that transforms masses of unstructured social media data into actionable business insights that drive purchase behavior, improved customer service and brand loyalty.
Difficile de faire du business sur les réseaux sociaux | L'Atelier: Disruptive innovation
Auteur d'un livre sur la communication sur les réseaux sociaux, Antoine Dupin relativise l'usage de ces plateformes pour faire des affaires. Ces outils restent dédiés à des stratégies d'image. 6,5 millions de dollars de chiffre d'affaire.
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge.