11 Ways to Find New Content for Your Social Strategy. Is your business running out of content ideas? Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market. Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. The 7 Social Media Marketing Essentials for Brands - TNW Social Media. Social media is changing in front of our eyes.
It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing. With that in mind we wanted to create a list of seven key areas that we think all businesses and brands should be spending their time on. Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your company’s performance across these 7 areas you would start to see real tangible results. It can be easy to get caught up in all the hype and move from one platform to another trying to follow the trends but have a little focus, hone in on these clear goals and you will be in a far better place… Internal Communications.
Petit rappel : être présent sur les médias sociaux n'est pas un objectif. La présence sur les médias sociaux : un marathon plutôt qu'un sprint. La légitimité de la prise de parole d’une marque. Facebook : L'importance capitale de la ligne éditoriale. C’est le fantasme du moment dans la communication web : monter une communauté autour de son entreprise.
Liée à l’émergence des réseaux sociaux, cette lubie est d’autant plus présente que certaines marques communiquent fièrement sur leurs fans. Heineken, Porsche ou encore Oréo font les beaux jours des blogs consacrés au sujet. Un point commun se dessine dans ces différents exemples : le pouvoir des chiffres. On ne communique pas sur la qualité de ces échanges, le business généré par ces interactions ou la satisfaction client. Peu importe l’aspect qualitatif de sa présence en ligne. Ce n’est pas pour cela que Facebook est forcément inutile pour les entreprises. Résultat ? Engager la conversation pour le plaisir d’avoir des retours est inutile. Dans ce cas, quelle doit être la ligne éditoriale d’une page fan Facebook ? Persister : un rapport étroit avec votre secteur d’activité, votre entreprise, vos produits.
Why Most Facebook Marketing Doesn't Work. For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more.
Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Guest author Peter Yared is the vice president and general manager of Webtrend Apps, a platform used by top brands to engage their customers on Facebook, iPhone and Android. They do not like to spend 20 or 30 minutes on a single brand's page, unless they are consuming innovative, funny, or exclusive content. Pourquoi les fans laissent tomber les marques sur Facebook et Twitter ?
Social Media Corporate Guidelines. When to Stop and When to Keep Going with Your Social Media Strategy. By Alexandra Samuel | 9:30 AM January 28, 2011 Push through the discomfort: It’s tempting to stop (or never start) using social media when you realize that you are opening yourself up to the world in a new way: “you mean people can write whatever they want on our wall?”
But, often rewards await those who push through the discomfort of the unknown. You can always change your settings if you encounter a problem, but in the mean time you may be surprised at the trust that is built with your customer base if you are open and willing to talk about the good and bad sides of your businesses. Where else are you able to hear what people are really thinking? Use it to your advantage to build better products and better service. This gem comes from Mike Knutson in Lessons Learned: Using Social Media to Support Entrepreneurship in Rural Communities on the Canadian Rural Research Network site. Mike’s post reminded me of a physical therapy session I was in the other day. 5 Ways to Improve the Timing of Marketing Tactics. Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers.
With nearly 25,000 registrants, the webinar enjoyed hundreds of great questions. Here are the top 5 that stood out: 1.