State of Social Meida
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Social discovery will remake the Internet, or at least how we plumb it. Need evidence? Persistent rumors of a Facebook search engine, Google 's efforts to integrate Google+ into its search results and Microsoft's addition of Facebook tagging into Bing results. (This is Part 2 in a series of articles about social discovery.
The overwhelming popularity of social media introduces a new path for traditional school yearbooks. By Kelly Dunford , Entourage Yearbooks Princeton, NJ (PRWEB) October 24, 2011
In web and social media monitoring, separating the useful web chatter from the irrelevant stuff is not easy to do. The latest episode of the Marketing Smarts Podcast from Marketing Profs is called “Social Media Monitoring Feeds on Brains,” and that’s an apt way to describe the process of filtering out the noise. (It also sounds like a really weird zombie movie, but that’s another story…) Being able to determine context and sort your results in their own separate data sets for comparison and measurement is essential.
Posted by Michael R.H. Stewart on June 11, 2011 · 4 Comments A New Chapter Begins No sentient human would argue that the Web has not changed the world.
Today’s biggest trends — the mobile web, social media, gamification, real-time — are changing the landscape for business. Consumers are connecting with one another, and in the process they’re becoming increasingly empowered and influential. How these connected consumers discover, share, and communicate is different than the way they used to. This change requires businesses to rethink their approach. Organizations need to examine the impact of technology on consumer behavior and understand how connected consumers make decisions and influence the decisions of their peers.
Editor’s Note: This is a guest post by Mark Suster ( @msuster ), a 2x entrepreneur, now VC at GRP Partners . Read more about Suster at his Startup Blog , BothSidesoftheTable. Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. Today they’re wrong.
My colleague Brian Solis has just published his latest book, “ The End Of Business As Usual: Rewire The Way You Work To Succeed “. I was so excited to finally hold the book in my hands, especially after months of having talked and worked with Brian about the ideas in the book. This is not a book about how to use social media. Read Brian’s last book, “Engage” as it’s an excellent primer with detailed how-tos.
Most people don't have the social steam to power a presence on Google+ , Facebook , Twitter , LinkedIn and Tumblr . Sure, there are handy apps like Twitterfeed and Hootsuite that can help spread one post to all of your networks, but that ignores the individual strengths and weaknesses of each platform. When it comes time to pick and choose where you post, this chart can help you decide what's appropriate for you. Infographic design by Emily Caufield .