Social Discovery Is Pushing Search and Social Closer. Social discovery will remake the Internet, or at least how we plumb it. Need evidence? Persistent rumors of a Facebook search engine, Google's efforts to integrate Google+ into its search results and Microsoft's addition of Facebook tagging into Bing results. (This is Part 2 in a series of articles about social discovery. You can read Part 1 here.) Social discovery is philosophy of online search that holds that people are more likely to accept a friend's opinion or advice than that of a general crowd or a search algorithm. Having been built on algorithms, Google and Bing are looking for ways to include social discovery in their traditional search results.
“We know that most people trust peer recommendations over advertisements, and about 25% of search results for the world's top 20 largest brands are linked to user-generated content,” said Jennifer Peck, director of engagement at Banjo, maker of a social-discovery app that shows people's social profiles based on their location. Mining the Web for Business Intelligence. Will the Web Rule the World? Posted by Michael R.H. Stewart on June 11, 2011 · 4 Comments A New Chapter Begins No sentient human would argue that the Web has not changed the world. In the 22 years since Tim Berners-Lee invented the World-Wide Web while at CERN, in Switzerland, every aspect of world society has felt its omnipresent impact. But on June 9th, 2011, the 59th annual Bilderberg Meeting began in St. The Bilderberg Group According to Wikipedia, the Bilderberg Group is an annual, unofficial, invitation-only conference of approximately 140 guests, most of whom are people of influence in the fields of politics, banking, business, the military and news media.
The names of attendees are made available to the press, but the conferences are closed to the public and the media, and no press releases are issued. The purpose of this article is not to weigh in on the controversy, but rather to note the highly unusual nature of this year’s meeting: The Guest List. The Guest List Jot this down and place it in your briefcase. All Things Social Media - Google News. Social networks are becoming your personal operating system. Today’s biggest trends — the mobile web, social media, gamification, real-time — are changing the landscape for business. Consumers are connecting with one another, and in the process they’re becoming increasingly empowered and influential.
How these connected consumers discover, share, and communicate is different than the way they used to. This change requires businesses to rethink their approach. Organizations need to examine the impact of technology on consumer behavior and understand how connected consumers make decisions and influence the decisions of their peers. The End of Business as Usual makes the case that the need for business transformation is bigger than social media and more important than just connecting or communicating with customers in social networks. In this excerpt from the book, I discuss how social networks are the platform through which people connect to one another. The medium is no longer just the message. Fast Company Magazine November 2011 Issue 160.
Twitter Drives 4x as Much Traffic as You Think. Here’s Why … Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at his Startup Blog, BothSidesoftheTable. Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. Today they’re wrong. Terribly wrong. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. Possibly up to 4x as much. Jonathan Strauss is the gentleman who did all the number crunching and has written an excellent post on why this is. I’ve been a user of awe.sm (his product) before I invested in his company (disclosure) so the understatement of Twitter as a referral source is a problem I’ve known about for a long time.
Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. Doh! Book review: The End Of Business As Usual by Brian Solis - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell. My colleague Brian Solis has just published his latest book, “The End Of Business As Usual: Rewire The Way You Work To Succeed“. I was so excited to finally hold the book in my hands, especially after months of having talked and worked with Brian about the ideas in the book. This is not a book about how to use social media. Read Brian’s last book, “Engage” as it’s an excellent primer with detailed how-tos. Rather, “End of Business” seeks to explain to executives and leaders who aren’t engaged in social media how connected customers are transforming business as we know it.
Written from the point of view of the connected consumer, the first half of the book looks at phenomenons ranging from the evolution of social networks into personal operating systems to the rise of social commerce. But I found the most valuable insights in the second half of the book where Brian becomes prescriptive about how businesses need to approach business differently. YouTube video: The State Of Social Media 2011: Social Is The New Normal. This post is one in a series introducing my new book, The End of Business as Usual. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I'm removed from the media and cultural (r)evolution that is digital socioeconomics.
But in reality, I'm part of it just like everyone else. You and I both know however, that' I'm not saying anything you don't already know. Social media is clearly becoming the new normal. But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important than the medium itself. 1.
Social Network Wars: How The Five Major Platforms Stack Up [INFOGRAPHIC] Most people don't have the social steam to power a presence on Google+, Facebook, Twitter, LinkedIn and Tumblr. Sure, there are handy apps like Twitterfeed and Hootsuite that can help spread one post to all of your networks, but that ignores the individual strengths and weaknesses of each platform. When it comes time to pick and choose where you post, this chart can help you decide what's appropriate for you. Infographic design by Emily Caufield. The Growth of Social Media: An Infographic. UPDATE: We have published a new version of this popular Infographic here -> which covers data up through November 2013.
Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that <insert social network, platform, app> surely won’t be around in a few years’ time. But take a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online. See for yourself: (click image to enlarge) This is part of a special infographic series by Search Engine Journal. Also available in PDF format here. Jenise is CEO of Alpha Brand Media, publisher of Search Engine Journal.