ARCHIZOOM. Archizoom Associati was founded in Florence in 1966 by Andrea Branzi, Gilberto Coretti, Paolo Deganello and Massimo Morozzi.
In 1968 they were joined by Dario and Lucia Bartolini. By 1974 the group had dissolved again. The name clearly refers to Archigram (the title for the fourth issue of Archigram magazine was ZOOM! Amazing Archigram). EXPO ARCHIZOOM. From pop to the neutral surface The exhibition is the first complete critical review of one of the crucial experiences of the movement of "radical architecture": the activity of Archizoom Associati.
Founded in 1966, the team produced a rich series of projects in design, architecture and large scale urban visions, a work which is still a fundamental source of inspiration for generations to come. Together with Superstudio Archizoom invented "Superarchitecture", endorsing creative processes along the lines of Pop in architectural and design development, exemplified by objects such as the "Superonda"-sofa, which invites unconventional postures by its waved shape. The « Dream Beds » and « Gazebos » are results of "Superarchitecture" transformed into a productive system, which by the creation of eclectic objects and kitsch, undertakes the critical destruction of functionalist heritage and the spatial concept of the modern movement. Archizoom: Biography.