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West Coast Coffee Roasters Are Lengthening Their Reach - NYTimes
Today the pattern is repeating itself as small local roasters are expanding to make their marks in distant cities. Ritual Coffee Roasters has moved its roaster to a bigger site on Howard Street in SOMA, in part to serve wholesale accounts as far away as New York and Boston. “This is a coffee playground,” said Eileen Hassi, Ritual’s owner, as she stood on the catwalk above her roaster, looking over heavy sacks of green coffee beans and clusters of coffeemaking equipment in the bright, open space. Ms. Hassi plans to open a small cafe there as well, bringing the total of Ritual outlets to four. Blue Bottle, which roasts in Oakland, went a step further by opening a roaster and cafe in Brooklyn last month.