Lean Startup Books
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Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology.
The Lean Startup
This book is required reading at our company - even for the engineers. Following its methodology, we were able to uncover flaws in our product and business plan and correct them before they became costly. Rapid iteration, customer feedback, testing our assumptions - these are all part of our company culture, thanks in no small part to this book.
The Four Steps to the Epiphany (9780976470700): Steven Gary Blan
Moore's primary point in this book is that the early adopters of a technology are not necessarily the same as the mainstream market.
Crossing the Chasm (9780060517120): Geoffrey A. Moore: Books