Facebook Gets Into Local Search With "Facebook Nearby" For iOS & Android. As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices. The company is updating the “Nearby” feature in its iOS and Android apps Nearby Becomes Local Search Tool Previously Nearby was about finding where your friends had checked-in. After the app update Nearby will still show you where your friends have checked-in. But now, more importantly, it will also show you nearby businesses and other places ranked by various criteria. You’ll be able to search or browse in the new UI to find local businesses by name or by category. Results will be ranked according to a number of criteria: star ratings, check-ins, Likes and recommendations. Ratings will be on a five-point scale (image above). If You Don’t Have a Page, You Won’t Show Up Facebook is only relying on its own data and only showing places where there are associated Pages (with locations) in its database.
I haven’t used the new Nearby yet. Local Data Coverage and Ads. How to Create Custom Tabs for Facebook Business Pages. Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline.
But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page. So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think.
Just follow these 6 simple steps to creating custom Facebook page tabs. Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing! 7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A) There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO.
Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good. This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy! 7 Ways to optimize your Facebook fan page SEO right now 1. This may sound like a no-brainer. There is always the temptation to stuff your fan page name with tons of keywords, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events. " Don't be too generic either, though. Quick Tip: The first word in your fan page title is given the most weight (importance) by Google. 2. 3. 4. 5. 6. 7.
Your Mozinar questions answered.