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Expand, Engage, Evaluate. So What *IS* Instagram? Things are about to get a whole lot Instagramier around here! Today I will explain what Instagram is for those who still haven’t wrapped their heads around it and a little historical background to help illuminate its popularity. I will be covering Instagram features, usage and network building in depth soon*. Instagram is a mobile photo sharing app, available on both iOS and Android platforms, designed to mimic the look of classic Polaroid and Instamatic shots from yesteryear. When you compare Instagram to other photo apps, particularly Camera+ (iOS) or Camera Zoom FX (Android) it seems pretty lackluster on the surface. So why all the fuss? Back in the 90′s John Gage, Chief Researcher for Sun Microsystems famously extolled “The network is the computer” meaning connectivity is more important than the box (or phone, or tablet etc.) that you use to do the connecting.

Instagram does one and ONLY one thing, much like YouTube. Sound like fun? Thanks for reading! Introduction To Instagram. As I am sure you are well aware, Instagram is a very popular mobile platform for sharing photos but it’s not for everyone. This will be the first of several Instagram articles to be published over the next few days and will focus on my observations regarding the impact that it can have on your Empire Avenue profile.

Future articles will detail the tools that you can use to measure and maximize the efficiency of your activities on the Instagram network, some photo taking tips and ways for you to integrate Instagram into your current social media behavior and/or strategy to provide extra visual “oomph” to the work that your followers currently value. I will also provide a detailed map of the workflow that I have developed for my own posts. This road map has enabled unprecedented Empire Avenue performance increases in the form of a 1-100 Instagram network score, an 85e bump to my share price and a +1e/share dividend increase all in only seven weeks. Like this: Like Loading... Why Your Google+ Network Score Sucks… Expand, Engage, Evaluate. So here we are (finally) at the conclusion of my interview series with the Empire Avenue team.

Part 1 focused on the latest network addition to the site, Google+. Part 2 was a mixed bag of questions about everything from Facebook to Pinterest. I’ll start with question 9 just to get it out of the way because it was somewhat off-topic but it popped into my head mid-stream. Questions 10 and 11 are the meat of this article – we get into the “why” and “how” of the greater vision of the site and how that vision is changing.

“…we are a startup and we are continuously trying to improve the product to achieve our goals of world domination :)” From Empire Avenue: Ric Williams (e)RICEAV Chief Operating Officer Duleepa “Dups” Wijayawardhana (e)DUPSCo-Founder/CEO Question 9 We know that Empire Avenue collects data from each network at unique intervals throughout the day ie. not in “real time” but could you shed some light on what happens with the Market Maker in this scenario: 1. Many users (most?) #SuperEngager. #SuperEngager was a hashtag meme started in #SocialEmpire (an actual hashtag) that was coined by Shannon Morgan as a way to recognize or give a virtual “high-five” to those in the group whose actions and/or ideas brought new focus, new attention, or a mind-blowing concept that would stretch the paradigms of online relationship management, relationship building or social good.

The Empire Avenue game became much more than a hub for a few of our favorite networks. Sure, buying and selling shares was fun at first, but the real value became apparent once we were enlightened by the presentation. Seeing each network score side by side showed us things that Klout, Peerindex, and the other “influence metrics” out there could not and still don’t. Marketers and SEO “experts” will dispute this fact until they are blue in the face.

The defacto real-estate agents of our age are driven by yesterday’s “LOCATION, LOCATION, LOCATION” mantra – a foundation that Google hopes to pull out from under them. Circle Me! Google+ and Empire Avenue | ROI SUCKS. On March 14th I initiated a series of questions, responses, more questions, and even more responses with the Empire Avenue crew. We laughed, we cried. The team over at Empire Avenue (EAv) is just that into it. In the #SocialEmpire spirit I focused my questions on the philosophy, the theory, the triumph and sacrifice. The glory of victory, the agony of defeat. Moving right along to the first part of my interview series with the gracious team from Empire Avenue. Do you agree with their quality vs. quantity assessment? Director Design & Interactive Development Brad Grier(e)BGRIER Director of Social Media & Community Management and Color Coordination Dr.

Ric Williams(e)RICEAV Chief Operating Officer Duleepa “Dups” Wijayawardhana(e)DUPS Co-Founder/CEO Question 1 Currently Klout tracks Google+ API data and they are using +1′s, comments, and shares to generate their activity scores. Mike: Yes. Aaron: We’re waiting for better access to the API. Question 2 Question 3 Brad: It’s interesting. Question 4. How to make the most of a Twitter chat. Posted on December 02, 2011 by @mqtodd {*style:By far the most fun thing for me about Twitter is participating in chats. I have found good ones on every day except Fridays and Saturdays and genuinely look forward to them. *} {*style: *} {*style:All these things will help you get started but I am sure you have some questions so please feel very free to ask them.

*} {*style:Michael *} Hi I am Michael. Best Social Fitness in Social Media. The #SocialFitness Shorty Award, honors an individual who helps others make healthy choices in their lives through their influence on social media. The ideal #SocialFitness award nominee uses Twitter, Facebook, YouTube, Pinterest, or the social web to motivate others to champion health by taking actions like sharing milestones, healthful recipes, safe weight-loss strategies, exercise tips and motivational support from friends and followers.

The #SocialFitness Shorty Award winner will be selected by the #SocialFitness Jury on the Real-Time Academy of Short Form Arts & Sciences, which include the following health icons: Nick Cannon, Dr. Sanjay Gupta, Kerri Walsh Jennings, Dr. Mehmet Oz, Michele Promaulayko and Bill Phillips. The winner will be based on the total number of nominations received, the impact and creativity of the nominee's tweets, and innovation in the use of social media.

Stop Thanking Your Shareholders « Social Currency. It’s not politeness that I’m after here so zip it until I’m done. Thank you. The line of thought or ideal that I’m at odds with today is the position of players on Empire Avenue (EAv) who feel that is their duty, almost to the point of moral imperative, to please their shareholders at all costs. Who cares if they sell you, you already spent their money! “Oh but when people sell my shares my price goes down!” So what? Unless you’re the quasi-celebrity mogul of a social media empire *cough* Pirillo *cough* you are not likely to going to have any legitimate aspirations of leading that particular statistical category on EAv. O.k., now that you’ve picked yourself up off of that bar stool and wiped your salty tears from the rim of your pilsner, let’s get down to the realities of stock ownership; why we sell stock and, more importantly, why we buy stock.

What you say? There are two (2) reasons to follow someone on any social network: 1. 2. Back to the topic of buying and selling. But… but… Ms. Mr. The Master Plan: Week 1 « Social Currency. I have a great deal that I’d like to discuss but will try to get it all out to you in bite-sized chunks throughout the week. The first order of business is for you to circle Wednesday, 11/23/2011 on your calendar – this marks the end of my “initiation” on Empire Avenue and the removal of the 200 share limit on my purchases (unless you have already bought 300 of my shares with the new “Power Up” feature). If you read my previous post you already know that this will trigger a short event which will end with me linking my social media networks to my EAv account and YOU getting rich! When exactly will I be attaching my Facebook, Twitter, Flickr, WordPress, YouTube, and Facebook Page? Well, my friends, that’s up to YOU! Over the next day or so I will clear out my “Recommended” list on my EAv profile in anticipation of Wednesday’s fun.

I will be kicking off the festivities Wednesday with a Shareholder mission inspired by my earlier trips to the Century Club: Onward! And a canoli… Like this: Disruptor Profile: Empire Avenue – Taking Social Engagement To The Next Level. Arise My Champion! « Social Currency. Yes, yes, I am, once again, trying to break my own record for most commas in a sentence. The only other thing to note is that this post reflects my reinsertion into the Matrix aka my return to Empire Avenue! I have a lot to talk about but in the interest of brevity I’ll hit on a couple of the most popular questions that my friends, followers, and fellow players have had for me since I reentered the market last Thursday afternoon.

Why did I come back? This is probably best answered by explaining my reasons for leaving in the first place. I don’t talk much about my life online but bear with me, I’ll keep it short. I have a full-time job that includes a 170 mile round-trip commute. What is my plan this time around? In the short term I have decided to hold off on connecting my social media networks to my Empire Avenue account until everyone has a chance to max out my shares so you can all maximize the profits you receive once my share price starts climbing. Like this: Like Loading... Empire Avenue | The Social Stock Market. Sharon Hayes dot com. Nice shirt. Social Empire. EDM. Anise Smith. Seattle-Area Empire Avenue Shareholder / CEO Meetup.

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Please read and accept the waiver. All fields marked with * are required. US Zipcodes need to be 5 digits. Ryan Zeigler. Chantal Coolsma #SocialEmpire #SUPASTARZ | CHCO. Back in MY Day… « Social Currency. This is something that started in the #SocialEmpire Facebook Group but I thought it would be cool to expand to a wider audience. Share your initial thoughts and observations about what Empire Avenue was like when you first joined in the comments below!

Mine (12/8/2010): (e)ADRIEL was the only person with a share price above 100e(e)JOSH had *only* 15mm eaves, 2nd was like 8mmDividends over .30/share were the “hot” stocksIt was EXTREMELY rare to see more than 5-10 newbies per DAYYou could only buy 50 shares in newbies to prevent inflationNo Indexes, chat, FB app, stats, advisors, or daily activity infoSelling someone was major dramaCommunities were the only place to hang out, first and only 100+ shout thread about people riding on my shoulders (lol!) Like this: Like Loading... @AniseSmith Marketing Rockin' the #QRCode World | ANISESMITH | Empire Avenue. How to Attract New Shareholders Part 1: Using Empire Avenue to its Full Potential « Social Currency. Some of the game mechanics employed by the Empire Avenue staff seem to shout at you without actually telling you anything.

Many facets of the interface are a mystery to large numbers of users and this adds an unnecessary layer of confusion to what is already a reasonably complex game. All of these features are useful in some way even if their purpose isn’t apparent upon your first glance. This guide will break down a few of the things that you can do to pique the interest of prospective shareholders. I will break down some of the profile mechanics and how-to’s.

Part 2 will direct you toward some great off-site resources, and offer a few tips as shared by other members of #SocialEmpire. The first Pro Tip is global and applies to everything that I touch on: Always, always, ALWAYS talk about yourself and NOT your stock. Your moment of Zen: “Be interested, not interesting.” Profile The very first thing you should do is complete and update your Empire Avenue profile. Interests Pro Tip: Go nuts. Why I Will Never, Ever Hire A "Social Media Expert" Can Social Media make a difference? - 67tallchris's posterous. Eric Cartman - Come Sail Away‬‏ Weekend Update « Social Currency. Thanks to everyone for reading and participating on the site! Well over 1,000 hits the first week! Due primarily to an extremely busy Friday and upcoming weekend I have decided to extend my request for feed back on the “What would you like to see next?”

Post until Monday. Please check it out and add your thoughts to the discussion or post your own ideas. Can you tell which days articles are posted? Initial feedback indicates that you guys would like a break from “mathy” posts about specific game mechanics and would like to see more content regarding the theory, advantages, and various play-styles found withing Empire Avenue. If you agree, post some specific examples of topics you would like to see covered. There are still several areas within the game, including how to maximize your activities on the various connected networks as well, so if you would like to see those posts sooner than later, make sure you leave a comment! Thanks again for reading the Social Currency blog! Ryan Like this: Why everything you think you know about ROI is wrong. Very wrong. « Social Currency.

I’ll try to keep this short, to the point, and as easy to digest as possible. Adding to the confusion isn’t going to help anyone. As Empire Avenue (EAv) tells you, there are two major components that contribute to your share price. It takes a minimum of 14 days for EAv to fully adjust for your network activity and to let the various economic averages to stabilize so, for the intents and purposes of clarity, it will be assumed that from here on out we are talking about accounts more than 15 days old.

Let’s take a look at what Empire Avenue tells us about share price. By clicking on your share price from the top of your profile page, this dialog box appears which reiterates many of the disclaimers that I mentioned above. First, what can this breakdown tell us about our stock price? What actions can I take to ensure that my price will rise? Like this: Like Loading... #SocialEmpire. Do You Have a Theme Song? Empire Avenue sur Facebook. Mobile. #SocialEmpire | SOCIALEMPIRE. Claire McGonigal | CMCG | Zurich.

Index Ranking (Wealth) Facebook #FAIL. RYANZ. RYANZ. Mobile. Ryan J. Zeigler. Empire Avenue. Sree Sreenivasan - @sreenet, @SREENET'S SOCIAL MEDIA GUIDE - a work in progress.