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Expand, Engage, Evaluate. So What *IS* Instagram? Things are about to get a whole lot Instagramier around here!

So What *IS* Instagram?

Today I will explain what Instagram is for those who still haven’t wrapped their heads around it and a little historical background to help illuminate its popularity. I will be covering Instagram features, usage and network building in depth soon*. Instagram is a mobile photo sharing app, available on both iOS and Android platforms, designed to mimic the look of classic Polaroid and Instamatic shots from yesteryear.

When you compare Instagram to other photo apps, particularly Camera+ (iOS) or Camera Zoom FX (Android) it seems pretty lackluster on the surface. Image quality is awful and there are only a limited handful of filter and frame options to play with. Introduction To Instagram. As I am sure you are well aware, Instagram is a very popular mobile platform for sharing photos but it’s not for everyone.

Introduction To Instagram

This will be the first of several Instagram articles to be published over the next few days and will focus on my observations regarding the impact that it can have on your Empire Avenue profile. Future articles will detail the tools that you can use to measure and maximize the efficiency of your activities on the Instagram network, some photo taking tips and ways for you to integrate Instagram into your current social media behavior and/or strategy to provide extra visual “oomph” to the work that your followers currently value. I will also provide a detailed map of the workflow that I have developed for my own posts. This road map has enabled unprecedented Empire Avenue performance increases in the form of a 1-100 Instagram network score, an 85e bump to my share price and a +1e/share dividend increase all in only seven weeks.

Why Your Google+ Network Score Sucks… On Empire Avenue and why it isn’t helping your Klout score either!

Why Your Google+ Network Score Sucks…

Google+ (but more importantly, the API) is still in BETA and will be until their “official” public launch of the service. Initially this was stated to be on July 31st 2012 but this date is quickly approaching with no word on the subject in months. I created my profile on the first day of the limited invite-only period and have played the part of happy Guinea Pig and have amassed a nice little following along the way. For many months I waited patiently for Empire Avenue (EAv) to gain API access … hold on, I’m laughing now that I typed that with a straight face. Expand, Engage, Evaluate. So here we are (finally) at the conclusion of my interview series with the Empire Avenue team.

Expand, Engage, Evaluate

Part 1 focused on the latest network addition to the site, Google+. Part 2 was a mixed bag of questions about everything from Facebook to Pinterest. I’ll start with question 9 just to get it out of the way because it was somewhat off-topic but it popped into my head mid-stream. Questions 10 and 11 are the meat of this article – we get into the “why” and “how” of the greater vision of the site and how that vision is changing. #SuperEngager. #SuperEngager was a hashtag meme started in #SocialEmpire (an actual hashtag) that was coined by Shannon Morgan as a way to recognize or give a virtual “high-five” to those in the group whose actions and/or ideas brought new focus, new attention, or a mind-blowing concept that would stretch the paradigms of online relationship management, relationship building or social good.


The Empire Avenue game became much more than a hub for a few of our favorite networks. Sure, buying and selling shares was fun at first, but the real value became apparent once we were enlightened by the presentation. Seeing each network score side by side showed us things that Klout, Peerindex, and the other “influence metrics” out there could not and still don’t. Circle Me! Google+ and Empire Avenue. On March 14th I initiated a series of questions, responses, more questions, and even more responses with the Empire Avenue crew.

Circle Me! Google+ and Empire Avenue

We laughed, we cried. The team over at Empire Avenue (EAv) is just that into it. In the #SocialEmpire spirit I focused my questions on the philosophy, the theory, the triumph and sacrifice. The glory of victory, the agony of defeat. How to make the most of a Twitter chat. Posted on December 02, 2011 by @mqtodd {*style:<b><b>By far the most fun thing for me about Twitter is participating in chats. I have found good ones on every day except Fridays and Saturdays and genuinely look forward to them. </b></b>*} {*style:<b><b> </b></b>*} Best Social Fitness in Social Media. The #SocialFitness Shorty Award, honors an individual who helps others make healthy choices in their lives through their influence on social media.

Best Social Fitness in Social Media

The ideal #SocialFitness award nominee uses Twitter, Facebook, YouTube, Pinterest, or the social web to motivate others to champion health by taking actions like sharing milestones, healthful recipes, safe weight-loss strategies, exercise tips and motivational support from friends and followers. The #SocialFitness Shorty Award winner will be selected by the #SocialFitness Jury on the Real-Time Academy of Short Form Arts & Sciences, which include the following health icons: Nick Cannon, Dr. Sanjay Gupta, Kerri Walsh Jennings, Dr. Mehmet Oz, Michele Promaulayko and Bill Phillips. The winner will be based on the total number of nominations received, the impact and creativity of the nominee's tweets, and innovation in the use of social media. Stop Thanking Your Shareholders « Social Currency. It’s not politeness that I’m after here so zip it until I’m done.

Stop Thanking Your Shareholders « Social Currency

Thank you. The line of thought or ideal that I’m at odds with today is the position of players on Empire Avenue (EAv) who feel that is their duty, almost to the point of moral imperative, to please their shareholders at all costs. Who cares if they sell you, you already spent their money! “Oh but when people sell my shares my price goes down!” The Master Plan: Week 1 « Social Currency. I have a great deal that I’d like to discuss but will try to get it all out to you in bite-sized chunks throughout the week.

The Master Plan: Week 1 « Social Currency

The first order of business is for you to circle Wednesday, 11/23/2011 on your calendar – this marks the end of my “initiation” on Empire Avenue and the removal of the 200 share limit on my purchases (unless you have already bought 300 of my shares with the new “Power Up” feature). If you read my previous post you already know that this will trigger a short event which will end with me linking my social media networks to my EAv account and YOU getting rich! Disruptor Profile: Empire Avenue – Taking Social Engagement To The Next Level. Arise My Champion! « Social Currency. Yes, yes, I am, once again, trying to break my own record for most commas in a sentence.

Arise My Champion! « Social Currency

The Social Stock Market. Sharon Hayes dot com. Nice shirt. Social Empire. EDM. Anise Smith. Seattle-Area Empire Avenue Shareholder / CEO Meetup. Invalid quantity. Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name. Please enter an email address. Please enter a valid email address. Please enter your message or comments. Please enter the code as shown on the image. Please select the date you would like to attend. Please enter a valid email address in the To: field. Please enter a subject for your message. Please enter a message. You can only send this invitations to 10 email addresses at a time. $$$$ is not a properly formatted color.

Ryan Zeigler. Chantal Coolsma #SocialEmpire #SUPASTARZ. Back in MY Day… « Social Currency. This is something that started in the #SocialEmpire Facebook Group but I thought it would be cool to expand to a wider audience. Share your initial thoughts and observations about what Empire Avenue was like when you first joined in the comments below! Mine (12/8/2010): (e)ADRIEL was the only person with a share price above 100e(e)JOSH had *only* 15mm eaves, 2nd was like 8mmDividends over .30/share were the “hot” stocksIt was EXTREMELY rare to see more than 5-10 newbies per DAYYou could only buy 50 shares in newbies to prevent inflationNo Indexes, chat, FB app, stats, advisors, or daily activity infoSelling someone was major dramaCommunities were the only place to hang out, first and only 100+ shout thread about people riding on my shoulders (lol!)

Like this: Like Loading... @AniseSmith Marketing Rockin' the #QRCode World. How to Attract New Shareholders Part 1: Using Empire Avenue to its Full Potential « Social Currency. Some of the game mechanics employed by the Empire Avenue staff seem to shout at you without actually telling you anything. Many facets of the interface are a mystery to large numbers of users and this adds an unnecessary layer of confusion to what is already a reasonably complex game. All of these features are useful in some way even if their purpose isn’t apparent upon your first glance. This guide will break down a few of the things that you can do to pique the interest of prospective shareholders. I will break down some of the profile mechanics and how-to’s. Part 2 will direct you toward some great off-site resources, and offer a few tips as shared by other members of #SocialEmpire. The first Pro Tip is global and applies to everything that I touch on: Always, always, ALWAYS talk about yourself and NOT your stock.

Why I Will Never, Ever Hire A "Social Media Expert" Can Social Media make a difference? - 67tallchris's posterous. Eric Cartman - Come Sail Away‬‏ Weekend Update « Social Currency. Thanks to everyone for reading and participating on the site! Well over 1,000 hits the first week! Due primarily to an extremely busy Friday and upcoming weekend I have decided to extend my request for feed back on the “What would you like to see next?” Post until Monday. Please check it out and add your thoughts to the discussion or post your own ideas. Can you tell which days articles are posted? Why everything you think you know about ROI is wrong. Very wrong. « Social Currency. What would you like to see next? « Social Currency. Empire Avenue. Victoria, Canada & Seattle. Chris Pirillo. [X] Adriel Hampton. Social Currency. Empire Avenue Share Price Explained « Social Currency. The rise and fall of your share price is a pretty hot topic right now, probably due to the massive influx of new players.

#SocialEmpire. Do You Have a Theme Song? Empire Avenue sur Facebook. Mobile. #SocialEmpire. Claire McGonigal. Index Ranking (Wealth) Facebook #FAIL. RYANZ. RYANZ. Mobile. Ryan J. Zeigler. Empire Avenue. Sree Sreenivasan - @sreenet, @SREENET'S SOCIAL MEDIA GUIDE - a work in progress.