Aos Online Store - Aligned Advertising And Communications Victoria BC. Www.jeffbullas.com/2010/12/07/how-much-is-a-facebook-fan-worth-to-a-company/ Facebook has been recently discovered by retailers as a valuable marketing tool that allows them to engage with their customers.
Two years ago it was a website for college students to connect, it is now a 800 pound marketing gorilla with 600 million users and is used to promote specials deals, find out what customers like and drive traffic to companies “Bricks” and “Clicks” stores. Facebook is also one of the lowest cost digital marketing channels to target your particular customer demographic in comparison to Google adwords (with data from Commscore as reported in the Wall Street Journal) revealing that “In September 24% of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher. Yet Facebook is far from capturing a quarter of the wallets of major marketers.
The company accounts for just 9.5% of the spending on display ads in the U.S., according to research firm eMarketer Inc” But what are these Facebook fans worth? Track Your Website Visitors and Their Behaviors in Real-time. This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups.
The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details here. Name: SeeVolution Quick Pitch: A real-time analytics, heatmap and alert system that overlays all the data on the user's website — so they never have to log in to another site. Genius Idea: SeeVolution makes it easy to visualize how visitors are using and interacting with your website. SeeVolution has just entered beta and the service is free for up to five different domains.
SeeVolution also has a tracking code for conversion or landing pages, so if there is a page you want to track specifically, you can use that code to get conversion statistics. After you insert the JavaScript, a small "_" hyperlink will appear on the bottom left of your home page. We like the interface of SeeVolution and appreciate that it is easy to set up. On Getting Your Name Out There: Author Blogging « Koreanish. There is a great deal of pressure for writers to blog, for themselves and for others.
Typically, whoever’s asking you has the presence of mind to be a little ashamed: “We can’t really pay you for this, but you’ll get your name out there.” This of course is disheartening for people like myself. I worked as a waiter while finishing my first novel, and being paid nothing for what I write is only going to send me back there. Still, I’ve been blogging for six years now and during that time have watched while many writers who were print stars see their fortunes decline for not having at least a site, much less a blog presence, while blog stars get signed to books and given preference in the surviving print mags.
I’ve even been paid for online content (!). I began blogging to get over burnout after the publication of my first novel. The first and most basic lesson I’ve learned is that in the current market, you can take some control over your fortunes via a well-made blog and website.