background preloader


Facebook Twitter

Martech Stacks: Complex Configurations Will Cost You. Marketers rely on data to initiate campaigns and target new and existing customers.

Martech Stacks: Complex Configurations Will Cost You

However, although many companies operate with an attitude of "the more data, the better," many marketers simply don't know how to leverage the data they're collecting. Is your marketing department the ‘useful idiot’ of your business? 10 CES Technology Takeaways for Marketers. Year after year, the Consumer Technology Association delivers an adult playground bursting with technological innovations, experimental concepts and futuristic gadgets, many of which are not yet available for public consumption.

10 CES Technology Takeaways for Marketers

But CES is also a place where brands present forthcoming innovative products, intelligent customer service upgrades and new advertising formats that are nearly upon us. We’ve got you covered with both. Because it’s important for marketers to pay attention to what’s launching within the coming year and get a glimpse of what the marketplace of the future might look like.

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy - Business 2 Community. According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy.

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy - Business 2 Community

But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you likely have your own definition. According to ISTMA, who coined the term, “Account-based marketing (ABM) is a strategic approach to designing and executing highly-targeted, personalized marketing programs and initiatives to drive business growth and impact with specific, named accounts.” With all the buzz around ABM, you may be asking: “What’s the secret behind a successful ABM strategy?” How Interactive Content for B2B Marketing Will Leap Forward with 5G  5G, the next generation of mobile connectivity, has the potential to transform the way businesses operate.

How Interactive Content for B2B Marketing Will Leap Forward with 5G 

The long-awaited network will mean much more than just faster connection speeds. 5G-enabled devices will download data about 20 times faster than their 4G counterparts, paving the way for higher-resolution 4K videos and richer, more immersive experiences. Not only will content load in a fraction of the time it currently takes, but the extremely low latency of 5G will enable companies to produce customized, multi-dimensional content that appears or changes in response to viewers’ actions and preferences. According to a study conducted by Ovum and Intel, 5G will “propel annual revenue from immersive and new media applications from zero to $67 billion within a decade.”

This will obviously be a boon for the entertainment industry, but it will also be a game changer for the B2B sector. Communicate with Colleagues and Customers Anywhere, Anytime. 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy - Business 2 Community. Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The Science of Successful B2B Events. Putting on a great event means more than a cool venue and tasty food.

The Science of Successful B2B Events

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership. How to Execute Account-Based Marketing. Arguably the most important job for a B2B marketer is to deploy strategies that drive high-quality sales volume.

How to Execute Account-Based Marketing

The Science of Successful B2B Events. 4 Ways to Avoid the Q4 Revenue Scramble - Business 2 Community. Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.

4 Ways to Avoid the Q4 Revenue Scramble - Business 2 Community

Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and any other bells and whistles you might have at your disposal – will enable you to suddenly make up for leads and opportunities that should have been developed weeks and months ago. You can write off the Q4 Revenue Scramble as just “the way business works,” or you can start the new year by putting in place the kind of planning and foundational demand gen programs that will minimize, or even eliminate, the mad dash for the finish line 9-10 months later.

The cold hard reality is that successful B2B demand generation takes time. Five ways to put the human touch back into B2B marketing. If there's one thing we learned in 2019, it's that in a connected future success will lie in engaging with our customers on a far deeper level.

Five ways to put the human touch back into B2B marketing

But over the course of three B2BNXT Marketing Leaders’ events in 2019, we’ve had countless insights to help us get there from the trailblazers of B2B marketing. We saw how ‘data-driven’ is nothing without creativity. We heard how personalisation is more than just a name in a subject line. We found that the gap between B2B and B2C isn’t as wide as you’d think. More than anything though, we’ve discovered that people are people, whether they’re consumers or B2B buyers. Go through the (e)motions We usually think of emotions as the domain of B2C, but our B2B buyers are only human. Even the most ardent, stat-happy buyer relies on systems of association, relevance, and other criteria that simply aren’t rational.

Council Post: Five B2B Marketing Predictions For 2020. ’Tis the season to be making 2020 predictions.

Council Post: Five B2B Marketing Predictions For 2020

And while I don’t expect all of mine to turn out as planned, I do see a ton of value in thinking through what’s going to change in our market and how we need to adapt to ensure we capitalize on those trends. The Far Side. 5 Key Take-Aways from Gartner Marketing Symposium Xpo™ 2019. Key Take-away No. 5: Know your purpose Purpose driven brands outperform the stock market by 120% and National Geographic is no stranger to building purpose into its brand.

5 Key Take-Aways from Gartner Marketing Symposium Xpo™ 2019

Jay Wilson, Vice President, Analyst at Gartner for Marketers and David Friedlander, Vice President of Consumer Insights at National Geographic discussed the importance of building purpose into campaigns to connect with consumers. At the core of National Geographic is the model: When people understand the world, they care more deeply and take responsibility for it. National Geographic has used technology to drive connection and create empathy in its storytelling and branded the magazine’s iconic yellow rectangle as a familiar icon. The company launched a major campaign called Planet or Plastic, measuring success by how many people took the pledge to reduce their plastic consumption.

Council Post: Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing Strategy. 9 B2B Marketing Trends to Watch in 2020 - Business 2 Community. As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact. So what trends will likely have the biggest impact on firms in the coming year? The Ultimate Guide to Event Marketing : MarketingProfs Reports and Guide. Revenue Operations: Why B2B Marketers Should Adopt It.

Revenue operations is no doubt among the hottest trends in B2B marketing. Look at Twitter, for example, and you'll see the hashtag #revops popping up more and more frequently. So why has revenue ops continued to gain popularity and traction by the day, and how can marketers reap its benefits? First, what is revenue ops? Before we dive into the impact that revenue ops is having on Marketing, let's back up and examine what it really means to have a revenue operations team in your company. Although the concept of revenue operations is fairly new, it is by no means a new function.

The traditional organization model divides teams by business function, governed by respective departments, such as Sales Ops, Marketing Ops, and Business Ops. Revenue operations addresses that problem by breaking down the walls between departments and aligning goals, analytics, and the tech stack, focusing all efforts on growing revenue.