Rodney Fleming: Casual pizza in #NewhouseS... Miss Piggy (muppetsstudio) The Muppets. #upGradeSU Team @MeganRuthMurphy @RodneyWFleming @NickDeyo @e. Perks. Social media, analytics and the science of influence | Media network. Andrew Grill, CEO, Kred talks about the future of social influence and it's importance for different areas of the media industry. The interview starts by introducing a social leaderboard, powered by Kred, which will track social influence at the event using the hashtag #cms2012. Introducing the social leaderboard at the Changing Media Summit: Kred announce social media collaboration with the Changing Media Summit How has our understanding of social media developed in recent times? We're using the title 'Social Influence' for the session at the Changing Media Summit - and one of the big questions in 2012 will be how you measure influence. The science of measurement of influence has changed considerably over the years.
In 2009 it was about how many followers you had on Twitter, in 2010 it was how many followers and how many people are engaging with you. We're also able to look at the last 1000 days of Twitter. What's your approach to social influence? What do you think about online identity? The Future of Social Influence Marketing. I was interviewed by Demand Media recently on the future of social marketing. Below is an excerpt from the interview and a link to the full post. In this interview I touched on the role of influencers in marketing, definitions of engagement, social measurement and what social influence marketing will look like in 2015. I believe we're moving to a post digital age where separating digital from the offline world will get increasingly harder.
Social programs will reflect more real world field marketing and guerrilla marketing programs as what people do online will be a reflection of what they're doing in their physical worlds. In a sense, the digital space won't be something separate that people go to and participate there.Rather, it will be a direct reflection of what's going on in the physical world in the moment and in the location that the person is and with whatever community he is participating in. Gilt Group Rewards Shoppers With High Klout Scores. * Discounts would depend on Klout score * Gilt sees as extension of word-of-mouth strategy * Gilt hoping to go public later this year By Gerry Shih SAN FRANCISCO, March 5 (Reuters) - Over the past year, Gilt Groupe, the luxury flash-sales website, has tried to finally turn a profit by listing its goods at full price, partnering with a lifestyle magazine and even laying off the head of one of its men's clothing divisions.
Now it's trying something new: Going viral. The company announced Monday that it would offer a week's worth of sales in partnership with Klout, the service that assigns social media users a number between 0 and 100 based on how much influence they wield on platforms like Twitter and Facebook. Under the deal, influential Klout users get access to Gilt's flash sales at varying discounts: the higher a Klout user's score, the steeper the discount.
Klout users who take part in Gilt's deals will not be financially rewarded for tweeting about them, the companies stressed. PeerPerks: Brands Reward Influential Social Media Users. PeerIndex, a service which measures influence and authority on the social web, has just announced a brand new service, PeerPerks, which aims to reward you for your social media influence on sites like Facebook, Twitter and LinkedIn. Much like Klout’s own rewards service, Klout Perks, PeerPerks wants to reward you for being social. The influence marketing platform will allow brands to reward social media users who are in the know about topics that are relevant to their brand. Social media users and brands will be paired up, and the free rewards should flow. PeerPerks has launched with a few brand clients including Deezer, the yet-to-launch photo sharing site Via.me and fashion site, Lookk. Influential users will have the chance to earn themselves free subscriptions on Deezer, and unlimited storage on Via.me.
Other brands that have already signed on with PeerPerks include Atlantic Records and Penguin Books. Even with its rewards system, Klout has caught a lot of flak. . ➤ PeerPerks. Virgin America Offers Social Media Perks To Most Influential. Do you have to be Ashton Kutcher to have influence on Twitter? If not, what does it take to be an influencer on social networks?
And Is there a return on investment on the time you spend on social media tasks? Virgin America airlines is examining what influencers can do for their brand and is depending on a social media analytics company to surface the results so they reward those that do the best job. Influencers on Twitter can garner rewards from various brands when their tweets display a knowledge and expertise in that brand's field. The start-up analytics company Klout measures just how influential people are on Twitter and Facebook and it's not solely based on number of followers - but moreso on interactions with fellow followers and how influential they are. With Virgin America's non-stop service beginning this month between Toronto and LA/San Francisco, they are partnering with Klout to determine the airlines' greatest influencers. Deal Décor, The 'Groupon For Furniture', Raises $1.2 Million.
Deal Décor, which launched last September as a collective buying site for furniture and other home decoration products, is nearing the completion of an initial financing round to the tune of $1.2 million. According to this SEC filing, the startup has secured a little over $1 million of the round already, but it’s still unclear who the investors are and what its plans are with the fresh capital, as the fundraising has not yet been publicly announced.
Deal Décor aims to be the group buying site of record for garden products, home décor, and furniture, offering discounts of up to 70 percent off retail price. To achieve such heavy discounts, the startup has direct deals in place with overseas furniture manufacturers (Asian factories to be more precise). In that sense, Deal Décor’s model is actually more reminiscent of One Kings Lane, Vente Privée, Gilt and the likes rather than your typical daily deal site. Rewards, Motivation, Competition: How Businesses Can Benefit from the Rise of Gamification. Gamification may be a new term to most people, but for many members of the business community, it has come to signify a new way to create value for their companies, customers and employees, among others.
What exactly is gamification, what is it not, and how will it be changing the way we do business in the next few years? Knowledge@Wharton asked these questions and others to Wharton’s Kevin Werbach; Rajat Paharia, founder of Bunchball, a tech company that enables businesses to implement gamification, and Daniel Debow, co-founder of Rypple, a social performance management company. Werbach is a professor of legal studies and business ethics, and is the co-organizer, along with New York Law School professor Dan Hunter, of a two-day conference at Wharton on gamification titled, “For the Win: Serious Gamification.”
An edited transcript of the conversation follows. Knowledge@Wharton: Thanks to all of you for coming. Kevin Werbach: Sure. Rajat Paharia: There are a lot of great examples. How Has Social Media Changed The Ad Game. How Is SMS Text Messaging Changing The World.