Reuven G. Yativ
PHILIPPE STARCK NETWORK. Demystifying Usability : The Science of Fun: How Fun Helps Improve Your Design. Fun is important to design usability (Monk et al 2002; Overbeeke et. al. 2002; Hazzenzahl and Burmester 2001).
Fun activates several important cognitive processes, known for centuries from games we have created and played. Think of a fun game you lasted played...These same processes make fun an important design usability tool. First, fun loosens structured cognition making it easier to learn. IDEA 2009 Winners - Slide Shows.
Getting started.