Social Media Marketing
Get flash to fully experience Pearltrees
Social media measurement: Sometimes a picture is worth a thousand tweets »» Case studies, ROI and measurement, Social Media best practices, economics of social media, research »» Schaefer Marketing Solutions: We Help Businesses {grow}
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look at that today, shall we? This will not be boring, I promise. To make sure we’re all on a level playing field, let me quickly review the difference between QUANTITATIVE and QUALITATIVE data. Quantitative marketing research is descriptive and conclusive.
It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week. Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side.
15 Essential Social Media Resources You May Have Missed
Why Permission Marketing Is the Future of Online Advertising
David A. Yovanno is the CEO of Gigya, Inc. , a leading social optimization platform for online business. He can be reached on Twitter at @daveyovanno , or via e-mail: dave(at)gigya(dot)com. Privacy challenges by public interest groups and the FTC are threatening to dismantle or seriously curtail the behavioral targeting model of interactive advertising as it stands today. Fearful of damaging relationships with their readers, many publishers are removing third-party widgets and other technologies when those technologies are found to capture and sell user data without the user's express permission.
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast . Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter , according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business.
4 Myths About Social Media and Business
The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The most obvious benefits are increased customer loyalty and engagement.