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The decision to optimise a site for mobile or build a full mobile site that works on all handsets has always been a tricky one for marketers. Mobile specialists have tended to opt for creating a ‘full’ mobile site that works on all handsets but with times changing, could the days of the 'mobile only' web developers be numbered? I’m not a massive fan of the “X vs.Y” school of thought. We see it all the time in mobile with “ web vs. apps ” and “iOS vs. Android” stories. It’s a fairly lazy, yet effective, way of generating tweets and comments.
Feb 09 2010 Last year, more than 63 million people in the United States accessed the Internet from a mobile device. It’s forecast that by 2013 there will be more than 1.7 billion mobile Internet users worldwide. With those kinds of numbers, it’s imperative that web designers and developers learn optimal development and design practices for mobile devices.
Ask any interactive agency nowadays what their clients are asking for when they need a mobile experience — the answer will inevitably be “an iPhone and/or an iPad app.” Native Apple apps are a hot commodity, and in today’s mobile application ecosystem, mobile web apps are not sexy. In fact, many people don’t even realize they are even an option. In certain cases, an iPhone/iPad app will be the right solution for their needs. However, there are some situations where it may become a short-term win, but eventually a long-term loss.
The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of users that are turning to the web on their mobile s to acquire information that helps them make decisions on the move. So how is your company catering for them? The majority of websites just aren’t probably optimised for this mobile onslaught. And that really is a problem, because the mobile workforce consumes information in a very different way than people sitting at their desks staring at a computer screen. Mobile apps, while popular at present, don’t seem to represent a short or long-term solution and it’s been suggested as many as 72% of mobile web users don’t download applications at all.
For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience , driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets. The term “Mobile Web” (although often criticized ) is commonly used to describe accessing the internet using a mobile device.
<img src="http://www.wired.com/images_blogs/business/2011/08/HTML5_Logo_512-300x300.png" alt="" title="HTML5_Logo_512" width="300" height="300" class="alignright size-medium wp-image-38816" /> Nobody likes Flash. In 2011, this is an axiom.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. There is one rule that typically holds true for all small businesses — they care about their customers. To a small company, customers aren't just another cog in the mechanism, they're the lifeblood of the business. Many small business rely on the support and repeated business of a loyal user base. So as a small business owner, naturally, you want to take care of your customers.