Google's mobile year in review. The prediction that "mobile is going to be huge! " has been over-egged for nearly a decade, but the past several years have erased all doubt that may have existed about the truth of this statement. In 2011 however, mobile "turned a corner", according to Google at least. The search giant is, unsurprisingly, a big part of the mobile market. From its Android operating system to its AdMob ad network, Google is arguably one of the big tech companies 'deepest' into mobile. In a blog post yesterday, Google's VP of mobile advertising, Karim Temsamani, summed up the five trends that emerged in the space this past year, and provided some interesting data points.
Mobile is everywhere. What will 2012 hold? That's a good bet, and in 2012 we may find that mobile is the glue that companies find can bring many, if not most of their channels together. The B2B Mobile Marketing Report | TellMyCell. “Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.” – Mobile Marketer In 2009, businesses spent a paltry $26 million dollars on B2B mobile marketing. It’s hard to blame them – mobile is new, rapidly evolving, and for many, it’s simply daunting. Still, smart brands are already exploiting the mobile channel, and if Forrester Research is accurate, many more brands will be soon. The question for you is, will that next brand be you or will it be your competitor? In the last few years the general public embraced text messaging.
Since the introduction of the iPhone, we’ve seen a dramatic shift from ‘feature phones’ to smartphones. Anywhere & Anytime. Mobile is personal. Mobile can be cheap. SMS, Text Messaging, Texting – whatever you call it, SMS is an extremely affordable medium. So what can do you do, easily, affordably, right now, that will have real impact? Map Usage by Mobile Device increases by 39% Future of Mobile Marketing with NFC and Object-Based Media. NFC stands for Near field communication and is a wireless technology that allows for very short range communication between just two devices. You’ve probably heard a lot about how NFC will affect mobile payments. Soon NFC chips will be standard in mobile phones. In essence, when you walk into a store to shop you can pickup what you want, skip the cash register and as you walk out your mobile phone will pay for the items you wanted. You phone could automatically check you into foursquare or check a phone app to see what coupons or discounts would be at that store.
Object-Based media is objects with NFC that can produce Media links such as Video, Augmented Reality or websites pop up on people mobile devices. The exciting part is how it can be used in marketing. Brings a whole new level to consumer education and point of sale buying huh. Mobile Statistics, Stats & Facts 2011 Microsoft Tag has just released a neat infographic highlighting statistics on how people are using mobile phones in 2011.
I also dug up a great video that featured late last year with an array of great mobile “growth” statistics, stats and facts for 2011. The infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled (weirdly, 950 million mobile phones still don’t have SMS capabilities). In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Be Sociable, Share! Mobile Marketing: 56 MUST Have Facts [Data Included. Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research.
Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans. To facilitate use of this information, it’s broken into the following categories: mobile marketplace, mobile marketing, mobile social media, mobile apps, mobile advertising, SMS/text messaging, mobile commerce and location-based services (LBS).
If you’re interested in mobile marketing, there’s something here for you. Mobile Marketplace Mobile is ramping up faster than other technologies. Mobile Marketing 75% of marketers are planning to add mobile to their marketing mix according to Forrester Research . How mobile phone users spend their time is becoming more important.
HOW TO: Optimize Marketing Materials for Mobile Devices. The Mobile Content Series is supported by Mygazines, the better way to enhance and distribute brochures, catalogues, newsletters and other documents on every device. To complement this post, view an exclusive videocast, “Mobile Content Delivery: Native App Vs. Web App”. It’s no secret that mobile is the future. While ownership of TV sets in the U.S. fell for the first time ever, smartphone ownership continued to explode — it's up 60% versus a year ago. Marketers who had traditionally focused on getting their message across through broadcasts on television and radio or in print magazines and newspapers are quickly working to adapt their messages for mobile.
Mobile is a new paradigm. It has its own rules, standards, technologies, and challenges. Pare Down The golden rules of mobile: simplicity, brevity, accessibility. “Successful mobile websites and applications will do fewer things, but do them better,” says Daniel R. Purpose-Driven Think about the use cases for different consumer devices. Search Marketing on Mobile Devices. Mobile Marketing Is A Strategy Not A Tactic. What has more users than all the TVs, PCs and landlines in the whole world combined? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? Yup. The answer is Mobile. Our world now includes 5 Billion mobile subscriptions! That is nearly half of the entire planet. And it is causing a revolution in business, in media and in the politics and policies that shape our existence. The world has changed.
Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK” Kerley (@CKsays). It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? It’s been over a year since I wrote 10 Reasons Why Mobile is Hot! So it is time to give Mobile it’s due. Today, our customers are increasingly reading their emails on a mobile device. And our customers are doing more social and web surfing on their devices. Mobile is important.
Mobile Marketing Watch | The Pulse Of The Mobile Marketing Community. Mobile marketing. Mobile marketing is marketing on or with a mobile device, such as a smart phone.[1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.[2] SMS marketing[edit] Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
On average, SMS messages are read within four minutes, making them highly convertible. Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).
Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. MMS[edit]