The Mobile Movement: Understanding Smartphone Consumers. B2B mobile marketing – the insider’s guide to engaging business customers by mobile, with Christina “CK” Kerley. Follow the Mobile User. This guest post is written by Vic Gundotra, Vice President of Engineering for Google’s mobile and developer products. (Prior to Google, he spent 15 years at Microsoft, most recently as their GM of Platform Evangelism.) Vic credits his now-7-year-old with forecasting the importance of mobile data access, and now carries at least 4 phones at all times. Fortunately, he had two kids before adopting the possibly-prophylactic habit. Focus on the mobile user, and all else will follow Simpler data, better browsers, and a smoother experience Today the mobile industry finds itself in a unique position to do right by its users: Google’s mobile traffic reflects these milestones — having quintupled since 20075 — and it underscores users’ appetite for mobile data services.
In reply I offer up three suggestions: simpler data plans, better web browsers, and a smoother on-device experience. Flat is the new phat They want it all, they want it now “One web will triumph.”14 Users want all of it. Why? Keen On… How Mobile Will Make Us Smarter, More Efficient & Healthier (TCTV) 61 Mobile Stats Thst Any Marketer Can Use. When I’m asked about what the future of digital marketing will look like, mobile is one of my answers. I find myself searching for mobile statistics when preparing for a webinar or presentation and I figured you might be able to use them as much as I do.
Numbers and statistics help us shape our strategy and mobile strategy will be vital if you’re going to be competitive. Here’s a big list of mobile statistics that any marketer can use: Mobile Usage 303 million Americans reported that they own a mobile device (CTIA)96% of the U.S. Consumer Behavior Mobile eCommerce 8% of total eCommerce sales will come from mobile by 2014 (ABI Research)Mobile coupon users in North America increased more than tenfold in 2010. Apps Apple hosts more than 350,000 mobile apps in the Apple App StoreApple offers more than 65,000 iPad appsCurrently more than 150,000 apps in the Android MarketThere were 10.9 billion worldwide app downloads in 2010 (International Data Corp) Advertising QR Codes SMS / Text Messaging Video.
Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords. Google is announcing today that websites that are optimized for mobile will now factor into ad quality. The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic.
As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords and drive more traffic. The core guidelines for landing page quality apply across devices (on desktop and on mobile) but this consideration will only affect AdWords on mobile devices. For background, Google’s landing page quality for mobile sites factors in site navigability, simple layout, content prioritization, mobile features, touch features, minimal flash, landing page load time.