Sales and Marketing Machine. Introduction to “Building a Sales and Marketing Machine” Building a Sales and Marketing Machine is a structured methodology for designing and reviewing your customer acquisition process. It stresses the idea that the only right way to build a sales and marketing process is to design it around your customers (customer-centric). Although this is obvious, it turns out to be radically different to the way most companies have designed their processes, which is based on what they want to happen (i.e.company-centric).
ClearSlide. Elegant.ly. InsideLegal: Sizing up the U.S. Law Firm Market: Pulling back the covers on stats, rankings, projections and associations that matter (to be continued) When we first got our feet wet in legal over 12 years ago, our initial quest was a simple one ...
"get to know the key players in this industry, find out how many law firms there are, drill down into market size and trends, and walk away with an accurate statistical picture of the US legal landscape. " While our aim back then was absolutely pure and true, we failed miserably at sourcing this info and couldn't find anyone or any institution who had such data at their fingertips. We began to scratch and dig for tidbits of info and slowly but surely began compiling our version of the legal market tip sheet. We published our first "U.S.