Rohit Prabhakar Is a well-experienced professional B2B marketing leader, leading enterprise digital strategy, digital marketing, demand generation, paid media, e-commerce, web, marketing analytics, data analytics, optimization, and MarTech. To accelerate the demand/pipeline/sales of your company you can consult them.
Why Business Analytics Matter To Your Business - Robert Jelks. If your business is ready to grow, using business intelligence and analytics is a great way to identify opportunities and develop a plan to make them happen.
If you create a new marketing plan or expect increased sales or production needs, Business Analytics can help you anticipate and prepare anticipated business forecasts. Both types of business analytics can show you the best game plan for a given circumstance. If you love project management and data analysis to make decisions, then there is a more strategic business analytics role. While data science is much broader and can be applied elsewhere, business analytics is precise to work within a company's industry.
Many companies find that they can use all facets of the business, but the people who handle it typically have a specific background in business intelligence or business data analytics. Date Gathering.
How Customer Experience Drives Digital Transformation. The path to successful digital transformation requires a mindset that sees change as an opportunity to engage customers in new ways.
Digital transformation inspires influences and inspires companies worldwide to develop their business models and adapt to the digital transformation journey. US companies are being judged for delivering customer experiences, according to a new report called Technology Drives Digital Transformation. The 100 statistics show a strong correlation between the quality of the customer experience and the success of the company. Best practices for ensuring successful digital transformation, reshaping the customer experience must be a key element of any successful transformation strategy for any business. These cross-cutting efforts will help ensure that every possible customer contact point and interaction with the company is taken into account so that digital transformations can truly achieve their set goals and objectives.
The evolving role of the CMO for business growth. Marketing Automation - Simple Ways to Get Started. Why Digital Business Transformation is Essential for Business Growth ? How Digital Transformation Is Reshaping Businesses ? Digital is transforming business, not only in terms of technology but also in customer experience and business performance.
Today, digital transformation is seen as essential to the company's success, changing the technology portfolio, redefining the relationship between business and IT. Importance of Quality Assurance in Digital Transformation. Essential Steps To Digital Transformation. How Covid Affects The Influencer Markting by R_Pabhakar.
Increase ROI With Marketing Technology. How Covid Affects The Influencer Marketing Industry? As a pandemic grips the global economy, it has made it difficult for companies and creatives in the influencer marketing industry to embrace this incipient change.
With more time spent on social media, combined with a growing disdain for brands that play ambassadors, influencer marketing has catapulted the food chain upwards. We are currently seeing how many brands rely on influential marketing to spread their word and awareness through influences. As marketing spending has been reduced, brands need to use digital marketing methods, including social media, email, and influencer marketing. It’s not just about brands advertising and conspicuously promoting their products; influencers play an important role in supporting brands in this because it’s much easier to communicate appropriately through influencer marketing.
We also say that their interests are changing to reflect the cultural moment. COVID 19 has influenced the influencer marketing industry to date. Essential Steps To Digital Transformation. How Covid Affects The Influencer Marketing Industry? Importance of Quality Assurance in Digital Transformation. NASSCOM: Big Data & Analytics Summit 2018 - Session VII: Expert Session. Importance of Quality Assurance in Digital Transformation by R_Pabhakar. History of Digital and Transformation it has enabled – Digital Transformation.
If you look around, you will see that every single aspect of our modern world runs on electronic devices.
The core of everything is ones and zeroes nowadays, and the world is on a path of aggressive modernization and digitization. This was not the case for the last century. We have come a long way, and today, we will decipher the history of digital and the revolution it has created. Ones and zeroes have become the building blocks of modern technological advancements. Moreover, digitization has led humanity to new heights of prosperity, progress, and success. From smartphones to personal computers, from tablets to gaming consoles, everything runs on ones and zeroes. History of Digital 1703 – 1847 Yes. In the year 1847, Boolean algebra was born when George Boole published “The Mathematical Analysis of Logic.”
History of Digital 1937 – 1969 In 1937, Claude Shannon established the foundation for digital circuits in his Master’s thesis at MIT. Know About Digital Business Transformation. 8 Essential Steps to Digital Transformation Success for large or small Enterprise. MarTech Adoption - How to increase Marketing ROI – Digital Transformation. Beside your MarTech stack, MarTech adoption is a critical factor in driving success and high return on investment (ROI).
Hence enabling MarTech skills and regular use of those skills is a critical first step. Skills come primarily from training and that needs resources especially investment of money. After spending a lot of $$ on procuring MarTech, resources for training become a luxury that we cannot afford. Failure to train marketing teams on MarTech skills will create a huge barrier to MarTech adoption. If you are not planning to invest in MarTech training you are starting with a poor ROI from the beginning. “Organizations that invest in acquiring and maintaining MarTech skills are eight times more likely to also experience good or very good ROI.”– A study I read few years ago. How to run ant build file from eclipse (if no ANT option in RUN) If you have some version of MyEclipse (Enterprise Workbench 6.6.0) which has no option to run a build file with ANT and you are confused on how to run the build in the eclipse, please follow the following steps:
Attending Marketing Technology Conference. Marketing Technology Conference is the first ever event for the practice of Marketing Technologies.
I go to many conferences but I never write about them and especially before the conference. Few of my friends have recently inquired me on why I am attending the Marketing Technology Conference and what are the benefits I see by attending Marketing Technology Conference (MarTech Conference). The first Marketing Technology Conference (MarTech Conference) is very special for me as it is about my passion and it is a conference that I was praying for few years now. B2b Marketing Tactics For Your Business Growth In 2020. Best Online Digital Transformation Guide for Business - Rohit Prabhakar. If you look around, you will see that every single aspect of our modern world runs on electronic devices.
The core of everything is ones and zeroes nowadays, and the world is on a path of aggressive modernization and digitization. This was not the case for the last century. We have come a long way, and today, we will decipher the history of digital and the revolution it has created. Ones and zeroes have become the building blocks of modern technological advancements. Moreover, digitization has led humanity to new heights of prosperity, progress, and success. MarTech Adoption - How to increase Marketing ROI – Digital Transformation. Successful Digital Transformation Tips - PDF. Successful Digital Transformation Tips - Guidelines. Marketing Problems with Solutions - Rohit Prabhakar. During Customer Data Platform (CDP) and Data Lake discussions, I often come across wild assumptions on Data Lake’s ability to solve every problem while CDPs end up being heavily underestimated.
In my opinion, neither CDP and nor Data Lake is replacement for each other but a perfect complement to each other. Data Lakes are a key source of data for CDPs while CDPs can help improve the quality and completeness of data in Data Lake. Another key platform in this mix especially for marketers is the Data Management Platform (DMP). I will like to spend some time to answer the DMP vs CDP vs Data Lake question. Don’t think DMP vs CDP vs Data Lake but DMP+CDP+Data Lake. If you don’t have the patience to read through all of this article on the difference of DMP vs CDP vs Data Lake, please skip directly to the summary section in the end. My Visual. Marketing Problems with Solutions - Rohit Prabhakar. Rohit Prabhakar. Data and analysis are the modification factors of various industries and businesses. The complicated and dynamic characteristics of this section of the globe, also the intricate structure of the supply chain and give logistics the best use case for the data.
The valuable insights that are obtained from data leveraging the enabled industry players to optimize the routing and provide transparency to the whole supply chain. Since the data needs to be processed and managed which is highly complex. The efforts to adopt data culture as advanced data analytics helps a business or industry that has been traditionally fragmented with digital business transformation. The insights that a company gathers are useful for logistic companies and their partners. The best way to real-time GPS data, weather forecasting data, road maintenance data, and fleet, and the basic schedules integrated into a system looking at old trends, the most optimized routes and selected time for delivery. Snowflake And How is it Related To Digital Transformation? by R_Pabhakar. How Data & Analytics Correlated To Logistics Business Model. Download Skip this Video Loading SlideShow in 5 Seconds..
Digital Transformation & Digital Strategy by Rohit Prabhakar.