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7.1.2. Digital market metrics

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iOS & Android. iOS and Android Adoption Explodes Internationally Posted by Peter Farago on Mon, Aug 27, 2012 The rate of iOS and Android device adoption has surpassed that of any consumer technology in history. Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.

Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market. Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012. This report reveals which countries have the largest active smart device installed bases, are experiencing the fastest growth and are most penetrated. Inc. - Mesure d’Internet. NetMarketShare - Market share mobile, browsers, OS & search engines. Semiocast. Les statistiques du web.