5 Graphics that Recap the Most Important Google SERP Changes in 2012. With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of the year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound – from changes in how SEO is perceived in the organization to how the practice of SEO is changing in light of this year’s algo changes.
A lot has changed in the industry this year but perhaps nowhere more than in the SERPs themselves. Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates all the changes together. For each change, we identify the elements of the change and call out industry reactions. Sentiment analysis was done using Topsy with a deeper dive into individual tweets and article comments for additional insight. The Menu Bar Migrates North Response Sentiment. Google Star Ratings-Show Star Ratings for Your Website. Google Star Rating is the rating for website which is shown in search engine results for the particular link of the concerned website.
This rating is shown as stars and is displayed in search results, below the URL. The star rating is based on visitor responses on the content of your website/blog for which the rating is shown. Star ratings, if shown in search results, may result increase or decrease in CTR value. CTR (Click-Thru Ratio) is the value which tells that how many visitors clicked your link out of 100 who viewed in search results. So while showing ratings, please make sure that your website has got enough reputation among search engines and visitors. If you have a WordPress blog or website, then you might be using any plugin to show star ratings at bottom of your posts. Reviewer’s Nameon October 18 2012Stars Edit the highlighted values with your own values as mentioned below: Write the name of product by replacing “Name of Product Which You Are Going to Review“. Google doesn’t use the keywords meta tag in web search.
Maybe because it’s been abused so much it’s useless? 4.5.1 The Ranking System Google maintains much more information about web documents than typical search engines. … The way I would see it, if I was working on a profiling potential, the search engine element is but one aspect, and as anyone who just got fascinated working with text strings in various programmatic way, and in linguistics, and how that logic affects a pages “psychology” not one character, or dimension from one character, word, sentence, subject, thought, meaning, double meaning, etc could be ignored from the stand point of research.
Now that it’s a useless piece of info for a page rank is one thing, or a return algorithm, but it’s not like Google is just stripping that data into the recycle bin, and a bunch of other stuff, because I could image for anti spam research, every cue and pattern possibly profiled would be useful. The Proverbial Cat is Meowing in the Bag. Why Won't Google Use My META Description? I've seen some frustration in Q&A lately with how Google is handling search snippets and META descriptions.
You may have seen a schizophrenic search result that looked something like this: Site owners are understandably frustrated when they see the META descriptions they've labored over get carelessly tossed aside. So, where do snippets come from, and is there anything you can do to stay in control? Search Snippet Basics Typically, search snippets come from 1 of 3 places (and we’re just talking basic snippets here, not rich snippets like sitelinks): META descriptions On-page copy Open Directory Project (ODP) data In the example above, Google is using my query ("January 11") and pulling up page content that the algorithm thinks is relevant.
Controlling Search Snippets So, is there anything you can do to bend Google to your will and always use your META descriptions? 1. Let's say that, for some reason, we really wanted that SEOmoz blog post to rank for "January 19". 2. 3. 4. 5. Google SERP Test: Multiple Page Title & Meta Description Tags - YouMoz. Have you ever wondered what would happen if you had multiple page title tags in the head of your webpage? How about multiple meta description tags? In this article, I am going to show you the results of my Google search experiment. I'm sure there are a few other related questions that I will try to forecast and address, but if I am not able to read your mind, please submit a comment and I'll address each question one as quickly as possible. Setting up the experiment I uploaded a simple HTML file to my web server which included two title tags and two meta description tags. I wanted this test to be independent of the rest of my site and I wanted this to be the first time Google indexed this file rather than experimenting on an existing webpage.
Below is a screenshot of Google Webmaster Tool's Fetch tool. I also wanted to take note of what Google's Structured Data Testing Tool would show. And here is screenshot of my Firefox browser. Scenario 1 Scenario 2 Scenario 3 Final thoughts. Structured Data Testing Tool.