Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Algeria for free:
Beer
Cider and perry
RTDs and high-strength premixes
Spirits
Wine
The Alcoholic Drinks in Algeria market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Alcoholic Drinks in Algeria?
What are the major brands in Algeria?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Alcoholic Drinks market research database.
Sample Analysis
EXECUTIVE SUMMARY
Healthy volume sales and a stronger value performance
Alcoholic drinks achieved healthy volume and strong value growth in 2011. However, volume growth was slightly lower than the review period average because of fewer points of sale and stricter legislation on alcohol sales licences. Value growth was stronger than volume growth thanks to increasing prices, particularly in spirits, which are very sensitive to fluctuations in import costs.
Stronger domestic production and rising imports weaken informal sales
Domestic beer manufacturers continued to increase production and offer competitive prices, which led to a strong decline in imports in 2011. Spirits, the category which suffers the most from informal trade, witnessed attempts from international manufacturers to export larger volumes and a wide variety of brands in order to cut into the share of illegal imports.
Groupe Castel Algerie reinforces its presence in all regions of the country
Groupe Castel Algerie, which is present in beer and wine, further strengthened its value sales following its acquisition in 2009 of privatised company ALGAD (Algerian All Drinks), based in Birtouta, Algiers. Groupe Castel Algerie currently has strong beer production capacity in the largest cities. However, rising competition in both beer and wine will make it harder for the company to maintain its leadership. In order to retain its position and stave off competition, the company offers a wide range of economy and standard beers produced under licence, thus benefiting from the beer brands of international companies. It also imports beer and produces wine.
Off-trade sales continue to increase due to ongoing bar closures
The off-trade achieved stronger volume growth than the on-trade in 2011. Consumers are increasingly buying from liquor stores and drinking at home because of the continuous closure of on-trade outlets in the country. Stricter legislation for bars and difficulty obtaining alcohol sales licences have led to consumers changing their consumption patterns, with many buying alcoholic drinks in the cheaper off-trade channel.
All alcoholic drinks categories expected to maintain positive growth
All categories are expected to continue to achieve positive growth over the forecast period, with an expected strong value performance and stable volume growth rate. This trend will result from rising domestic production boosted by the strong volume performance of categories such as low/non-alcoholic beer and value performance of spirits. The strict regulations on alcoholic drinks sales are not expected to pose a significant threat to the future development of alcoholic drinks, particularly off-trade sales, which are expected to continue to take share from on-trade sale.
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