Giving Kick-Ass Presentations In The Age Of Social Media. Fast Company wants you to have your best year yet in 2012; click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life.
It was painful to watch. Jon Bond, the former ad giant turned social media honcho, was actually getting heckled at the Pivot Conference. When faced with what was a feisty crowd to begin with, Bond admitting that he “didn’t like Twitter” was like throwing fresh meat at rabid dogs. But rather than raise their voices, they let their fingers do the shouting.
So while Bond continued to speak, a steady stream of snarky tweets projected on the wall behind him, acting like foghorns and essentially drowning him out. Being a great speaker was never easy, but now, with your audience likely to have a mobile device in hand and real-time access to multiple social channels, the challenges have gotten that much greater. 1. 2. 3. 4. 5. 6. 7. Final Note. The 5 Types of Facebook Fans Every Business Needs. Your Facebook page needs fans.
And it turns out that all fans are not created equal. There are five types of fans that every brand page needs. This is how most Facebook pages start. You need 25 fans so you can get that custom address. 7 Ways Universities Are Using Facebook as a Marketing Tool. Social media use by universities has become ubiquitous.
When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. For this and other reasons, schools are pretty much unanimous in their use of Facebook. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler.
Here are seven ways schools are leveraging Facebook. 1. 2. 95% Of Facebook Wall Posts Not Answered By Brands. Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?”
According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. Social Media Presence More Important Than Social Media Ads. Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.
In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. Moms Say: I Go to Facebook to Socialize, Not to Shop. HOW TO: Fill In Your Facebook Timeline. We are the 5th P: People Brian Solis. InShare299 Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance.
Facebook Moves Closer to Becoming a 'Mobile Company' Only weeks after Facebook mobile chief Erick Tseng said the social networking giant would soon “become a mobile company,” Facebook unveiled several new features to show that it’s quickly moving in that direction.
In blog posts Monday afternoon, the company not only announced its long-awaited iPad application, but also said it was bringing more of its Facebook Platform capabilities to mobile. "Today, we are extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites,” wrote Facebook engineer Luke Shepard in a post on the company’s Developer Blog.
Although their final form has yet to take shape, Shephard said the new features will make it easier for developers to reach the 350 million people who access Facebook monthly through mobile devices like the iPad, iPhone, and iPod touch. How to Optimize 7 Popular Social Media Profiles for SEO. If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog.
Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions. You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this. Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles. Social Media: Become a 'One Percenter' Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.”
It states: 90 percent of web users are lurkers — read or observe, but don’t contribute;9 percent of users contribute from time to time, but other priorities dominate their time;1 percent of users participates heavily and account for most contributions. 25 Ways to Get More Social Media Followers. Here are 25 easy ways you can get more social media followers: 1.
HOW TO: Optimize Your LinkedIn Profile's New Skills Section. Sharlyn Lauby, SPHR, CPLP, is the HR Bartender, whose blog is a friendly place to discuss workplace issues. When not "bartending," Sharlyn is president of Internal Talent Management, which specializes in leadership training and human resources consulting. Twitter Marketing Guide. While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before they become your friend on a personal profile or your fan on a business page. The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy.
It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas. Note: Although we refer to using automated techniques in this guide, by no means do we encourage you to spam on Twitter. Doing so will only subvert your own efforts. Researching the Competition If you’re just starting out on Twitter and need a few examples to follow, why not start by doing a little research on what your competition (or colleagues, if you prefer) are doing in the Twitterverse.
Essential Profile Elements.