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Future. Brand Query Management: Make Sure Your Brand Rules the SERPs. Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service). A company's brand is one of its most valuable assets. So brand query management is a means of both enhancing and protecting that asset. Why is Brand Query Management Important? When searchers run brand queries, it's important that your brand has a strong presence in the SERPs. Ways to Fortify Your Brand Query Google sets a query limit on search results at two per hostname/domain, but alternative practices do exist for crowding the SERPs. Social Media Social media profiles can rank very high for brand queries because of their domain authority. For the most part, these social media domains are so strong that they’ll eventually land on page one for your brand. Strong social media domains to create profiles in: TwitterFacebookLinkedInYouTubeCrunchBase (for technology companies) Subdomains Blogs Brand Extension Domains.

Enterprise 2.0 Summit 2009 Closing Keynote by Dion Hinchcliffe. Nine Brilliant Websites To Make Your Lives Easier @ SmashingApps. Don't Forget to participate in a contest where you can win an amazing e-Commerce template from TemplateMonster. This is one of the very best list of its kind where you can find the simplest online web designer’s web apps that are developed for designers and may be very helpful for you as well when you want to get your work done or just for fun. I hope web designers will like this list, but you can also use them and will love them whether you are an office worker, a manager, a supervisor, a student, a home user, etc. Most of them are not very well-known, but they are really amazing in respect to their features. This is the list of Nine Brilliant Tools To Make Your Lives Easier. Just take a look at them and share your thought’s here.

You are welcome to share more Useful web apps that will be helpful for web designers and our readers/viewers may like. Notable Are you stuck sharing feedback in text documents and email? Quicken Online Bidsketch Outright The Invoice Machine SlickPlan Billing Boss. 5 key topics to be discussed for a Enterprise 2.0 strategy. While we are still far away from the maturity stage of Enterprise 2.0 in terms of numbers of realized projects, the discussion about the Enterprise 2.0 topic becomes more matured and leads finally beyond talking about the chances and opportunities. This might be a sign of the on-going economic crisis and its urge for a more specific discussion about this topic (see the call for the Reality Check 2.0), but it might also be a result of the emergence of the now gained insights from the first best-practices in this field.

The exchange of experiences is a very supportive means for this – as enforced by initiatives like the 2.0 Adoption Council , E20Cases.org and others. This said – I think it’s time to consolidate the topics to be discussed in regards to improve and enhance Enterprise 2.0 projects. From my research for setting up the conference program of the Enterprise 2.0 SUMMIT – I identified 5 key topics for project leads to take care of: 4) Be aware of the complexity of changing the game.

Facebook Most Widely Used Network Among Businesses. Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com. Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter.

Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter. Among those using social media for business purposes in their jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites. Consultants and marketers are the most active users of social media as a resource for business information, particularly in micro (less than 10 employees) and small businesses (10-99 employees). IT professionals have the lowest participation rate. Related Articles: Why Social Media Is Vital to Corporate Social Responsibility. Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for "That Morning Show" on E!

Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com. A cultural and corporate shift is taking place in the world. The result of things like the current economic climate and recognition of global climate change, society is starting to push past awareness and into action. As this transition takes hold, companies are evolving from their reactive states, and moving toward more pro-active approaches. Corporate Social Responsibility Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Today, CSR functions as more than just a set of guidelines to keep companies out of trouble. 1. There was a time when companies issued press releases, and operated under the impression that they controlled the message of their brand. 2. 3. More social good resources from Mashable: Web users spend more time on Microsoft sites than Google or Face. Skip to content.

Viewing: Netimperative | News | Netimperative is updating its archive Netimperative is updating its archive January 1, 2010 We are currently in the process of updating the Netimperative news archive to bring it all up to date in a single place. Once this is complete our entire news archive will be available and searchable. Email address: Daily Weekly Search Marketing Events Publishing & MediaSend as: TextHTML Alternatively, click here to unsubscribe Our terms and conditions for newsletter subscriptions The year in digital: The best (and worst) of marketing in 2013 Click here to meet our new team of digital experts Content marketing and SEO: Why every website article should start with keyphrase thinking Lead Supplier vs.

From the tutors at the Digital Training Academy About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies. 40% of People "Friend" Brands on Facebook. Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers. " The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions. Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands. Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves. 43.5% reported following a brand to get "exclusive deals or offerings," which again is a statistic that companies should take note of.

Is this "connected consumer" crowd mainstream? About YPG | Young Professionals Group (YPG) | Membership and Net. The social capabilities and dynamics of web 2.0 have created a shift to self-serve, with users expecting to find content easily and complete tasks on their own. Whatever a site's conversion goal, it's now about people rather than products or services, argues Mona Patel, executive director of Human Factors International. The essence of 2.0 is the web's transformation from a company-centric, information channel to an interactive, online community. Information and tasks that were previously limited to select groups are accessible to everyone. For example, you can book your own travel with tools comparable to those used by professional travel agents or analyse financial markets via systems that were previously only available to traders.

The conundrum facing companies is that they have traditionally controlled the way their products, services and brands were portrayed online through the design and content of their websites. The impact of the new interactive capabilities on website design. 5 key topics to be discussed for a Enterprise 2.0 strategy. What SEO/SEM Professionals Should Know About Website Usability. In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web pages.

For the past two to three years, I have been watching SEO/SEM firms increasingly focus on the user, specifically offering website usability services. Although I laud the evolution of SEO/SEM firms to increasingly focus on the user, I admit that I find some of their conclusions and methodologies rather troubling. Recently, I worked with a company who was happy with their SEO firm, but when they showed me the heuristic analysis I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. Conclusion. Enterprise 2.0: How a Connected Workforce Innovates - HBR.org.

Enterprise 2.0 tools—wikis, tags, Twitter and other microblogs, Google-style searches, and the like—are transforming companies’ innovation processes, according to Andrew P. McAfee, a principal research scientist at the MIT Sloan School’s Center for Digital Business, in Cambridge, Massachusetts, and the author of the forthcoming book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges (Harvard Business Press, 2009).

McAfee explains why in a recent conversation with HBR senior editor Anand P. Raman. How do the new social technologies transform innovation efforts? Companies have traditionally been very specific about who’s going to do the innovating: their designers, engineers, scientists...Those people have the credentials—the right combination of education, experience, success, failure, and so on. Some companies now say: Why stop at lead users? Does the use of Enterprise 2.0 technologies yield better ideas? Keep two things in mind. There are few risks. The Three Waves of Enterprise 2.0: Climbing the Social Computing. As organizations begin to embrace social tools to collaborate, connect workers together, capture knowledge, and drive innovation they soon encounter a phenomenon that they weren't necessarily expecting.

As critical mass is achieved and general participation rises, there is a subsequent, and often dramatic, increase in the volume of information that is visible on the local intranet. Now I should be clear that the intranet is often a depressingly static place even today in many organizations. But those applying Enterprise 2.0 (social, emergent, freeform approaches to business activities) can soon find that the opposite is often the case.

The information captured and the knowledge shared in a social business environment is usually globally visible and lasts long after the collaboration ends. And this new information visibility is invariably a good thing. I'm calling this information explosion scenario the "first wave" of Enterprise 2.0. 1st Wave: Information Explosion. Web 2.0 is NOT the new Coke: Understand its value and get your e. Can Web 2.0 positively impact business value? CIOs and CEOs listen up! Web 2.0 is not going anywhere. This is NOT the new Coke that many hope it is. This is the beginning of digital socialism. The sonner IT realizes this, the faster it will be able to truly become a strategic partner of the business.

Business today requires change and Web 2.0 has the potential to positively impact your business. *Note: The table lists one benefit for each Web 2.0 technology in order to demonstrate its business value. The democratization of supply and consumption may threaten the traditional enterprise, thereby classifying Web 2.0 as a disruptive trend. So what will it take? As consumers and knowledge workers become more internet savvy and collaborate for information, enterprises should be better prepared to adopt Web 2.0. The enterprise leverages the web to diffuse enterprise boundaries, resulting in – a) less vertical boundaries (flatter organization structures), Web 2.0 definition updated and Enterprise 2.0 emerges | Enterpri. The annual Web 2.0 Conference starts this Tuesday and with it comes an important update of the vision of the next generation of networked applications. Thus, the major event during the leadup to the conference is not the pending renaming of the conference to the Web 2.0 Summit, but the issuing of the most complete articulation yet of what exactly Web 2.0 is, something which the industry has frequently struggled with.

Written primarily by John Musser (of the terrific Programmable Web site) along with support from Tim O'Reilly and the O'Reilly Radar Team, the new 100 page report -- titled Web 2.0 Principles and Best Practices -- was published late last week and is available immediately. As most readers here know, O'Reilly Media originally introduced the term in 2004 and followed it up in 2005 with a widely read seminal five page essay that attempted to describe the successful design patterns and business models emerging on the Web today. Kansas farmer puts former crackhead NYTimes columnist in his place If you've been cruising the interwebs, by now you know about New York Times columnist David Carr's contemptuous reference to those of us in flyover country as people with "low-sloping foreheads.

" You may even know, thanks to Ann ... Tagged : leadership obama expectations economy management style The fact that folks, both on the left and the right, are unhappy with Obama is a solid indication he's doing a good job. Day by day I livenot attempting to take the world as I used to do.Only the task at hand,the small and ordinarythat's all I need,that's all I'll do today. Dashboards are the face of BI for most end users throughout an organization. Tagged : comments facebook goodluck jonathan leadership The Right Windows and Doors Provide More than Just Good Looks for Toronto Homeowners Windows and doors are integral parts of your home, both in its appearance and function. The weekend has been a very foody one. 50 Essential Strategies For Creating A Successful Web 2.0 Produc.

Women often talk about older men not dating women their age, but women as much as a generation younger than they happen to be. Often, wondering what the two might have in common. A man coming out of a marriage whe Remarks of President Barack Obama Weekly Address Saturday, July 2, 2011 Washington, DC "Right now, there are a lot of folks who are still struggling with the effects of the recession. They’re wondering how th Citron is done!!! Robert Reich, "Until last year Social Security took in more payroll taxes than it paid out, lent surpluses to the rest of gov't. Nyt kannattaa selata uusin Seura-lehti. It's a question that I get very often. "To see life as a poem and yourself participating in that poem is what the myth does for you. " - from Joseph Campbell and The Power of Myth with Bill Moyers, p.55 Iowahawk submitted a bunch of questions to the President's Twitter Town Hall, but none were selected.

I read recently about the sad case of Natalie Wood. Enterprise 2.0 explained to our managers in 10 principles « Heav. Recommended Slide Deck: The Emerging Technical And Business Mode. Recommended Slide Deck: The Emerging Technical And Business Mode.