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Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service). A company's brand is one of its most valuable assets. So brand query management is a means of both enhancing and protecting that asset.
Brand Query Management: Make Sure Your Brand Rules the SERPs | WordStream
Nine Brilliant Websites To Make Your Lives Easier @ SmashingApps
Are you stuck sharing feedback in text documents and email? Notable makes it possible to put your feedback directly on the webpage, highlighting your points exactly.
Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com. Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter.
Facebook Most Widely Used Network Among Businesses | WebProNews
Why Social Media Is Vital to Corporate Social Responsibility
Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for “That Morning Show” on E!Web users spend more time on Microsoft sites than Google or Face
The data, from comScore, reveals that Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers."
40% of People "Friend" Brands on Facebook
The social capabilities and dynamics of web 2.0 have created a shift to self-serve, with users expecting to find content easily and complete tasks on their own. Whatever a site's conversion goal, it's now about people rather than products or services, argues Mona Patel, executive director of Human Factors International. The essence of 2.0 is the web's transformation from a company-centric, information channel to an interactive, online community.
About YPG | Young Professionals Group (YPG) | Membership and Net
What SEO/SEM Professionals Should Know About Website Usability
In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns.
Enterprise 2.0: How a Connected Workforce Innovates - HBR.org
Enterprise 2.0 tools—wikis, tags, Twitter and other microblogs, Google-style searches, and the like—are transforming companies’ innovation processes, according to Andrew P. McAfee, a principal research scientist at the MIT Sloan School’s Center for Digital Business, in Cambridge, Massachusetts, and the author of the forthcoming book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges (Harvard Business Press, 2009). McAfee explains why in a recent conversation with HBR senior editor Anand P.The Three Waves of Enterprise 2.0: Climbing the Social Computing
As organizations begin to embrace social tools to collaborate, connect workers together, capture knowledge, and drive innovation they soon encounter a phenomenon that they weren't necessarily expecting.
Can Web 2.0 positively impact business value?
Web 2.0 is NOT the new Coke: Understand its value and get your e
The annual Web 2.0 Conference starts this Tuesday and with it comes an important update of the vision of the next generation of networked applications. Thus, the major event during the leadup to the conference is not the pending renaming of the conference to the Web 2.0 Summit , but the issuing of the most complete articulation yet of what exactly Web 2.0 is, something which the industry has frequently struggled with.
Web 2.0 definition updated and Enterprise 2.0 emerges | Enterpri
http://web2.socialcomputingjournal.com/12_adoption_strategies_fo
Kansas farmer puts former crackhead NYTimes columnist in his place If you've been cruising the interwebs, by now you know about New York Times columnist David Carr's contemptuous reference to those of us in flyover country as people with "low-sloping foreheads." You may even know, thanks to Ann ...Women often talk about older men not dating women their age, but women as much as a generation younger than they happen to be.