10 Genius Ideas That Changed Marketing Forever This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.
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It’s time for most organizations today to uplevel their technology stance: They must become profoundly proactive about external change and innovation. That’s because technology change is currently happening much faster than most organizations can readily absorb, at least how they’re doing it today. But that doesn’t mean they shouldn’t try. More importantly, they should begin putting in place the processes and structural changes required to begin adapting and co-evolving more quickly. Technology is an enormous amplifier of human effort. However, because it also uses itself as a ladder, it changes more and more quickly as time goes by. This Year’s Ten Digital Strategies for the Next-Generation Enterprise
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Are you being asked to prove the value of social media for your business? 5 Social Media Marketing Trends: New Research
2012 Social Marketing & New Media Predictions inShare233 Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies.
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The 7 Social Media Trends That Will Emerge In 2012 I'm on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line. As we enter the holiday season, I wanted to cast an eye forward to 2012 and share some of my thoughts about what is coming down the line in terms of innovation and trends in social media. As Mark Zuckerberg says, the pipes have been laid over the last five years for social by connecting everyone, and the next couple of years will see everybody building amazing things on top of all those social layers.
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon. This report reveals insights such as:
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5 Enterprise Trends to Watch in 2010: Part 1 - ReadWriteEnterpri Who does not love to make predictions? Tis' the season, right? We posted our Top 10 Enterprise Products for 2009 and so it feels like a good time to provide some perspective on what the enterprise can expect in the year ahead. Mashups Mashups are going through a renaissance thanks to the incredible power of cloud computing. These mashups are popping up in any number of ways, especially as business users look for more ways to get answers to problems that previously required technical help from the IT department.
Social Media 2010: it's time to get boring: Church of the Custom
I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill? Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in the future – some I never end up using, but some I definitely do! This year, I found some great articles on web usability (always good to be able to effectively communicate why you made a particular design choice to a client), WordPress and jQuery, as well as a few others. Here are my Top Web Design Bookmarks of 2009, with thanks to everyone in the design community who keeps openly sharing their knowledge. Perfect Full-Page Background Image Top Web Design Bookmarks of 2009
“What should my hourly rate be?” A Discussion on Hourly Rates in Web Design | Build Internet!
GIFs of spinning @s on the “Contact us” page. Common usability mistakes for the sake of visual appeal. Splash pages. How To Explain To Clients That They Are Wrong - Smashing Magazin
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Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference. It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. 10 Social Media Marketing Examples You Can Actually Use
How Social Media Actually Improves Your Productivity At Work Tweet it. Update your status.
Social media trends to watch for 2011 Just like you, I get hordes of messaging on social media. And this is in addition to all the other work you might be doing in the area -- conferences, summits, your own personal social media activities. The list goes on. When I was asked to write this article, the focus was on how to make these social activities digestible, actionable, and relevant to marketers, media, and those who work with them. And even while writing this piece, news of evolving trends was pouring out at a dizzying rate.
10 Ways Social Media Will Change In 2010 This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg, founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed.
The network is seeing significant growth in emerging countries such as China, India, Brazil and Mexico and now operates across 226 countries covering 322 separate industries. Netimperative | News | Today’s top stories
My picks for the 99 most useful Social Media (and PR) Blog posts
21 Enterprise 2.0 Success Stories - Your-On-The-Job Mentorship S
5 Design Trends That Small Businesses Can Use in 2011
How Online Reading Habits Have Changed Over 2010
11 Predictions for B2B Social Media in 2011