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Experts Give Their Thoughts on the Digital Trends of 2015. We haven’t yet come to the end of 2014, but as everyone knows within the marketing industry, success comes from being ahead of the game.

Experts Give Their Thoughts on the Digital Trends of 2015

So far this year we have seen some digital marketing techniques dominate the industry. Take the infamous “Content is King” for example. Content has really come into its own in the past year, increasingly being utilised by big brands to drive traffic to their sites, while simultaneously being used as link bait in an attempt to generate links for SEO purposes.

However – being good at the game may get you recognised, but planning for the season puts you on top. The industry we work in is a volatile and rapidly expanding one. This is just the tip of the iceberg, consumer behaviour is also a continuously changing element, having an adverse effect on marketing efforts. 10 Genius Ideas That Changed Marketing Forever. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing.

10 Genius Ideas That Changed Marketing Forever

Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.

Marissa mayer principi inovacija - great!

This Year’s Ten Digital Strategies for the Next-Generation Enterprise. It’s time for most organizations today to uplevel their technology stance: They must become profoundly proactive about external change and innovation.

This Year’s Ten Digital Strategies for the Next-Generation Enterprise

That’s because technology change is currently happening much faster than most organizations can readily absorb, at least how they’re doing it today. But that doesn’t mean they shouldn’t try. More importantly, they should begin putting in place the processes and structural changes required to begin adapting and co-evolving more quickly.

Trends 2012

Future of webites. Uk najoblja v online prodaji. Razvoj e-poslovanja UK je najboljša. Html5 in novi trendi. 5 Social Media Marketing Trends: New Research. Are you being asked to prove the value of social media for your business?

5 Social Media Marketing Trends: New Research

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts. 2012 Social Marketing & New Media Predictions. InShare233 Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report.

2012 Social Marketing & New Media Predictions

It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive.


Online payment. Povratak urednika: zašto je ljudski filter budućnost weba. Digital marketing raziskava. The 7 Social Media Trends That Will Emerge In 2012. Social Media Report. The evolution of the web. Media overload a new trend to solve? Google iskalnik hotelov. Social is over. 5 Enterprise Trends to Watch in 2010: Part 1 - ReadWriteEnterpri. Who does not love to make predictions?

5 Enterprise Trends to Watch in 2010: Part 1 - ReadWriteEnterpri

Tis' the season, right? Social Media 2010: it's time to get boring: Church of the Custom. Top Web Design Bookmarks of 2009. I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill?

Top Web Design Bookmarks of 2009

Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in the future – some I never end up using, but some I definitely do! This year, I found some great articles on web usability (always good to be able to effectively communicate why you made a particular design choice to a client), WordPress and jQuery, as well as a few others.

Here are my Top Web Design Bookmarks of 2009, with thanks to everyone in the design community who keeps openly sharing their knowledge. Perfect Full-Page Background Image. A Discussion on Hourly Rates in Web Design. “What should my hourly rate be?”

A Discussion on Hourly Rates in Web Design

One of the hardest parts of start out into full or part time web design is setting fair prices. It’s a topic that we’ve tackled before in our week-long Pricing Bootcamp series. Since then, we’ve received a lot of email asking the same question. We decided to revisit the pricing discussion with a survey on hourly rates. This survey kept things simple by only including two fields: one for the hourly rate, and another for additional comments. How To Explain To Clients That They Are Wrong - Smashing Magazin. Advertisement GIFs of spinning @s on the “Contact us” page.

How To Explain To Clients That They Are Wrong - Smashing Magazin

Common usability mistakes for the sake of visual appeal. Splash pages. Fancy search box.

Emailium, email search engine

10 Social Media Marketing Examples You Can Actually Use. Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference.

10 Social Media Marketing Examples You Can Actually Use

It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year. What I think is lacking in so many social media marketing presentations today are actual examples that get you thinking, so I shared 10 with the group. And since the meeting is not all big brands (like any industry they have suppliers, consultants and more), I tried to mix up the budget ranges, B2B and B2C and the range of tactics so that everyone had a better chance of hearing something that would get them thinking. How Social Media Actually Improves Your Productivity At Work. Tweet it. Update your status. Blog it. Add it to your LinkedIn status. Like it. Tag it. Multitasking Practice Without a doubt, the “Twitter Generation” has excellent practice at the art of multitasking.

The Mental Break. Social media trends to watch for 2011. Just like you, I get hordes of messaging on social media. And this is in addition to all the other work you might be doing in the area -- conferences, summits, your own personal social media activities. The list goes on. When I was asked to write this article, the focus was on how to make these social activities digestible, actionable, and relevant to marketers, media, and those who work with them. 10 Ways Social Media Will Change In 2010. This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light.

Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg, founder and chief strategist at - a boutique consultancy focusing on helping companies succeed. Ravit authors a blog at Today’s top stories. The network is seeing significant growth in emerging countries such as China, India, Brazil and Mexico and now operates across 226 countries covering 322 separate industries. “There are huge opportunities for professionals in all countries to establish business partnerships and generate new business opportunities both locally and internationally,” said Dan Serfaty, CEO Viadeo. “There will be 500 million professionals on social networks by 2015 and Viadeo is well placed to take advantage of the huge growth expected in developing economies such as China and India.

My picks for the 99 most useful Social Media (and PR) Blog posts. 21 Enterprise 2.0 Success Stories - Your-On-The-Job Mentorship S. The FWA: Favourite Website Awards - Web awards at the cutting ed. 5 Design Trends That Small Businesses Can Use in 2011. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In the past 12 months, we've seen a lot of changes in the world of web design. Growing popularity in the mobile device space — including smartphones and tablets like the iPad — have refined the way many users access and interact with content.

Internet 2009 in numbers. What happened with the Internet in 2009? 10 Web trends to watch in 2010. Mashable's Pete Cashmore says real-time communication, Internet TV and social gaming will be big in 2010. How Online Reading Habits Have Changed Over 2010. One of the more subtle trends of 2010 has been the way that our reading habits have changed, due to a convergence of other Web trends: mobile apps, real-time Web (mostly Twitter), and social networking as a way to track news (mostly Facebook). 11 Predictions for B2B Social Media in 2011. In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions, the adoption curve was not as steep as we anticpated.