Experts Give Their Thoughts on the Digital Trends of 2015. We haven’t yet come to the end of 2014, but as everyone knows within the marketing industry, success comes from being ahead of the game. So far this year we have seen some digital marketing techniques dominate the industry. Take the infamous “Content is King” for example. Content has really come into its own in the past year, increasingly being utilised by big brands to drive traffic to their sites, while simultaneously being used as link bait in an attempt to generate links for SEO purposes. However – being good at the game may get you recognised, but planning for the season puts you on top. The industry we work in is a volatile and rapidly expanding one.
The constantly changing trends in technology play such a large part in the ways we as digital marketers plan our strategies. This is just the tip of the iceberg, consumer behaviour is also a continuously changing element, having an adverse effect on marketing efforts. So the question is, what’s next? Device what?! Device what?! Www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf. 10 Genius Ideas That Changed Marketing Forever. This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. Download your free copy if you want to see the other 90 ideas that have changed our industry forever! At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.
Heck, you could argue it made our industry possible! That made us think of all of the other advancements that have rocked the marketing world. 1) Agile If you're agile, you can easily and gracefully move at a rapid pace. By implementing an agile approach, marketers should be able to make iterations faster and respond to change rather than simply follow established processes. 2) Blogging Nearly 40% of U.S. companies use blogs for marketing purposes. 3) Citizen Journalism 4) Copyright.
This Year’s Ten Digital Strategies for the Next-Generation Enterprise. It’s time for most organizations today to uplevel their technology stance: They must become profoundly proactive about external change and innovation. That’s because technology change is currently happening much faster than most organizations can readily absorb, at least how they’re doing it today. But that doesn’t mean they shouldn’t try. More importantly, they should begin putting in place the processes and structural changes required to begin adapting and co-evolving more quickly.
Technology is an enormous amplifier of human effort. However, because it also uses itself as a ladder, it changes more and more quickly as time goes by. Add in the fact that anyone, anywhere can now innovate on top of the current technology curve and distribute their efforts to the world at practically zero cost, and you have a near-perfect recipe for disruption of the traditional status quo for IT in the enterprise. In short, it’s much later than most IT departments think. Mobile customer self-service.
Future of webites. Uk najoblja v online prodaji. Razvoj e-poslovanja UK je najboljša. Html5 in novi trendi. 5 Social Media Marketing Trends: New Research. Are you being asked to prove the value of social media for your business? Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.
But these same managers indicate that measuring the returns is one of their top two challenges for 2012. See how your experience compares to others in the industry. #1: The Benefits Derived from Social Media are Increasing In a survey of 700 marketers from all over the globe, Wildfire App discovered that nearly all marketers find value from social media and that 75% of marketers plan to increase their media spending in 2012. The top two benefits highlighted by these marketers are increased brand awareness and the ability to engage in dialogue directly with their customers.
. #2: More Businesses are Investing in Social Media So What are Companies Measuring? 2012 Social Marketing & New Media Predictions. InShare233 Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive.
Here are a few of my thoughts… On the evolution of social business: Companies of all sizes will need to transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics. On the subject of Big Data: No organization, no matter how large or small, is ready for big data from a process, collaboration and innovation perspective. On the migration from monitoring to intelligence: Capturing information and transforming that information into actionable, measurable insight… This type of insight will not be marketing-driven but market- driven.
On the importance of mobile marketing:
Online payment. Povratak urednika: zašto je ljudski filter budućnost weba | MC_ONLINE. No content here. Just a little trap for all those spam bots which harvest email and link addresses off the net. These links lead to other similar sites so those 'black widow' web spiders get their fill! Fight Spammers By Uploading This Page To Your Webspace And Then Link To It On Your Website! Join the revolution ;) #1 - CGI Script Bait - it's incredibly devestating to the bots baitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbaitbait More Bait... Attention harvesters! #2 - The spammers now have the priviledge of spamming themselves via their local host - ohhh the irony ;)... This part will cause the spammers to spam themselves hehe Again... This part will cause the spammers to spam themselves hehe And again...
This part will cause the spammers to spam themselves hehe This part will cause the spammers to spam themselves hehe And again :D.
The 7 Social Media Trends That Will Emerge In 2012. I'm on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line. As we enter the holiday season, I wanted to cast an eye forward to 2012 and share some of my thoughts about what is coming down the line in terms of innovation and trends in social media. As Mark Zuckerberg says, the pipes have been laid over the last five years for social by connecting everyone, and the next couple of years will see everybody building amazing things on top of all those social layers.
It's an exciting time to be in the business and here is what I see happening in 2012. Social TV Convergence A number of factors are coming together at great speed in our living rooms that are going to change the way we watch TV. Social Becomes Default Social Commerce Finally Takes Off Branded Content Huge Social Search Improvements Acceleration Of Print To Tablet Swap. Social Media Report.
Google iskalnik hotelov. Social is over. 5 Enterprise Trends to Watch in 2010: Part 1 - ReadWriteEnterpri. Who does not love to make predictions? Tis' the season, right? We posted our Top 10 Enterprise Products for 2009 and so it feels like a good time to provide some perspective on what the enterprise can expect in the year ahead. Mashups Mashups are going through a renaissance thanks to the incredible power of cloud computing. These mashups are popping up in any number of ways, especially as business users look for more ways to get answers to problems that previously required technical help from the IT department.
Examples are everywhere of this new renaissance. Microsoft is launching Dallas Project as part of Windows Azure. Collaboration Collaboration may be the big daddy, the mega trend to watch. Real-Time Enterprise Email overload is perhaps one of the most common issues we hear about. We expect real-time services to deepen in the enterprise with some really interesting potentials for its integration with business intelligence technologies. The Mobile Enterprise Coming Up in Part 2. Social Media 2010: it's time to get boring: Church of the Custom. Top Web Design Bookmarks of 2009. I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill? Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in the future – some I never end up using, but some I definitely do!
This year, I found some great articles on web usability (always good to be able to effectively communicate why you made a particular design choice to a client), WordPress and jQuery, as well as a few others. Here are my Top Web Design Bookmarks of 2009, with thanks to everyone in the design community who keeps openly sharing their knowledge. Perfect Full-Page Background Image CSS Tricks is a great website – a web designer’s goldmine, if you will – and this is but one of a ton of great articles on Chris’ site. I have yet to implement it myself, but I hope to soon!
10 Usability Findings & Guidelines Hit the jump for more! ViewLikeUs BrowserShots. A Discussion on Hourly Rates in Web Design | Build Internet! “What should my hourly rate be?” One of the hardest parts of start out into full or part time web design is setting fair prices. It’s a topic that we’ve tackled before in our week-long Pricing Bootcamp series. Since then, we’ve received a lot of email asking the same question.
We decided to revisit the pricing discussion with a survey on hourly rates. This survey kept things simple by only including two fields: one for the hourly rate, and another for additional comments. The Results Thanks to the 107 readers who took time to respond (original survey live on Google Docs). Please keep in mind that this was an informal survey, and the results shouldn’t be considered definitive. What Can I Learn From This? The most valuable information to take from this survey? Influencing Factors Many of the designers priced below $25 also commented that they were either students or in a country where dollar value was strong. Additional Considerations Underestimating Time Your Service is Valuable Google+
How To Explain To Clients That They Are Wrong - Smashing Magazin. Advertisement GIFs of spinning @s on the “Contact us” page. Common usability mistakes for the sake of visual appeal. Splash pages. Fancy search box. Is The Client Wrong? Before getting into how to explain to a client that they’re wrong, ask yourself, “Is the client wrong to begin with?” First of all, appreciate one critical thing: the client probably knows their target audience a lot better than you do. You can begin to establish if the client is wrong simply by exploring why the client is making such a request and what the business case for it is. It could be that the picture of the jigsaw-puzzle globe with a piece missing actually sums up the client’s sales pitch quite well and that similar messaging has proven to win over potential customers in the past. Image source: Lady Madonna1 Whatever the case though, always keep an open mind.
What approaches can you take to explain to the client that, in your professional opinion, they’re wrong? Speak The Client’s Language Be Professional Summary.
10 Social Media Marketing Examples You Can Actually Use. Earlier this month, I had the honor of delivering the keynote address to the Outdoor Industry Association's annual leadership conference. It's where folks like Patagonia, North Face, Timberland and more gather to talk about the latest trends impacting their business. I had done a panel the year prior on the basics of social media marketing, and the feedback was positive so they asked to me to speak to the whole group this year.
What I think is lacking in so many social media marketing presentations today are actual examples that get you thinking, so I shared 10 with the group. And since the meeting is not all big brands (like any industry they have suppliers, consultants and more), I tried to mix up the budget ranges, B2B and B2C and the range of tactics so that everyone had a better chance of hearing something that would get them thinking. And the "gratuitous toolbox shot" is to remind you that this is not a formula that you rinse and repeat. 1) A Powerful Noise 4) Levi's Like Store.
How Social Media Actually Improves Your Productivity At Work. Tweet it. Update your status. Blog it. Add it to your LinkedIn status. Like it. Tag it. Post it. Comment on it. Multitasking Practice Without a doubt, the “Twitter Generation” has excellent practice at the art of multitasking. The Mental Break Scientists now believe that a reasonable escape into the world of social media may be providing young workers with a healthy, productivity-increasing mental break.
Communication Brevity In the Twitter world, “tweets” are limited to a mere 160 characters. Networking The desktop rolodex is a thing of the past. Trends and Topics Social media tools, like Facebook and Twitter, are excellent ways for employees to discover what topics are “trending” at any given time. The New Business Model Consumers who watch television, read magazines, notice billboards or receive mail will notice that the business model is almost universally changing. Fingertip Information In Conclusion. Social media trends to watch for 2011. Just like you, I get hordes of messaging on social media. And this is in addition to all the other work you might be doing in the area -- conferences, summits, your own personal social media activities. The list goes on. When I was asked to write this article, the focus was on how to make these social activities digestible, actionable, and relevant to marketers, media, and those who work with them. And even while writing this piece, news of evolving trends was pouring out at a dizzying rate.
To give this article more long-term relevancy, I've categorized the trends I will discuss into interconnecting "ubertrends" -- the trends that will directly impact the emergence and growth of supporting micro-trends and how they might relate to your business. Make no mistake about it, there will be more progression as we move into the new Yyear and beyond -- and there is a vast beyond. Stay informed. More is evolving on the check-in front and literally in stores. How big is this market? 10 Ways Social Media Will Change In 2010. This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light.
Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg, founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed.
Ravit authors a blog at www.ravitlichtenberg.com. Today, it is impossible to separate social media from the online world. So what will social Web bring next? What will "being connected" mean? What will the next experience be for the 2 two billion people who are connected to the Internet? Netimperative | News | Today’s top stories. My picks for the 99 most useful Social Media (and PR) Blog posts. 21 Enterprise 2.0 Success Stories - Your-On-The-Job Mentorship S. The FWA: Favourite Website Awards - Web awards at the cutting ed. 5 Design Trends That Small Businesses Can Use in 2011. Internet 2009 in numbers.
10 Web trends to watch in 2010. How Online Reading Habits Have Changed Over 2010. 11 Predictions for B2B Social Media in 2011.