Video statistics. Who Likes What On Social Media (Graphic) 8 Tools to Better Understand Your Target Audience. 101 Social Media Stats to Make Your Spirits Bright and Your Head Spin. Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize, and “case studies” that illustrate someone else’s success story which you believe – for a fleeting moment – you can just as easily apply to your own situation. Most often the tips are oversimplified, the how-to guides leave much to be desired, and the case studies seem to more like exceptions than they are rules. What you really need, at the beginning, middle, and end of the day, is the truth. Or something that is almost close enough to the truth: like social media statistics.
I Wanna Know Where the Stats At As you probably know, 108% of statistics are exaggerations, so be careful what you glean from this. That said, here is my collection of social media statistics I’ve cobbled together over the past year. Social Media in the Daily Life of Web Users. 7 Myths of Social Media ROI - Articles - Baekdal.com. The buzz around social media return of investment (ROI) is just staggering. It is a good sign that this social media thing is moving away from being an experiment, to actually be part of a business strategy. And every business strategy and business plan must be focused around making money. Before we start talking about social media ROI (in articles to come), we first need to debunk some of the many myths and misconceptions that are floating around. Myth #1 - You can measure social media ROI by looking at volume of fans, level of engagement, downloads, number of links etc.
Wrong! In the article "100 Ways To Measure Social Media," you can find many very useful tips on what you can measure, but it doesn't tell you how those translate into Return of Investment. Return of investment is about making money. If you are selling cars, then your "return" is to sell more cars.If you make blenders, then your "return" is to sell more blenders.
But, not everything is about selling goods. Wrong! No! Social Media Today | Top Tools for Social Media Monitoring. This morning I read Dave Chaffey's post on Online brand reputation or listening software — a review of 26 tools and found a lot of richness in the list, including the idea of segmenting the list of Social Media tools by function (see below): I don't think the categories are hierarchical, and the list is far from complete, even though most of the top solutions are on it.
Also excited about 2010 and what Dave Chaffrey predicts Social Media Tools will evolve into: Capability for image tracking, video, logo, photos etc Integration with workflow, ERP systems, etc Range of report formats, styles, configured as ‘products' Chart and analysis integration — mapping, 3D, tag clouds, visualisation techniques, etc Actionability -direct intervention in dialogue, development of advertising, web campaigns, etc The points I highlighted are big ones, and match up with what I predicted in the Future of Social Media Monitoring presentation I gave in London last month (see below) ..
Link to original post. Social Media Today | Top Tools for Social Media Monitoring. Social Media 2010: it's time to get boring: Church of the Custom. 8 Social Media Trends Impacting Businesses. As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media. SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries. They benchmarked and measured the state of social media usage among businesspeople.
The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today. #1: Companies Are Still New to Social Media Most companies (66.5%) have adopted social media in the past 18 months. The graph above is a great reminder that most businesses are still very new to the social media arena. #2: Businesses Focus in on the “Big 5″ Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. . #3: The 2-Year Confidence Mark This is unfortunate. List Of Top Social Media Network Sites | Showcases | instantShif. Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services.
Social networking has created new paths to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. This is one of the beat ways we as a society show our growth and our progressiveness. After being researching last few weeks Now we glad to present the List of Top Social Media Network Sites which may help you in sharing information and networking all at the same time. Social Media Analytics Platform List | Web Strategist. Social Media – Top 25 | Paul Holmes. Social Media Camp, Victoria BC, October 3rd, 2010 It’s been over 8 months since my last social media top 10 list, so I figured it was time for an update. Last time, my top 10 list was actually a top 18, so I figured I’d just bite the bullet, and make this one a top 25.
If you are using social media for business, you are probably best to stick with LinkedIn, Facebook and Twitter (perhaps with a dash of YouTube or Flickr). But if you are a geek like me, you might find a few little gems in this list. 25. So much buzz, yet so little sting. 24. Oh! 23. It’s like a better Twitter, only it hasn’t reached critical mass. 22. As predicted, Facebook bought FriendFeed and did nothing with it. 21. meme by Yahoo! I have met some very interesting people on this. 20. Great idea – a taste graph for the social web. 19. I have nothing against StumbleUpon, and I know it can be a dream come true for people who spend all their time on SEO. 18. 17.
Do you read good? 16. I like movies. 15. 14. 13. 12. 11. 10. 8. The Perfect Social Media Measurement Plan. In my last Conversion Science column I introduced you to the social media landing page. This relatively new species of landing page has the power to bring social media conversations to a measurable, business-building conversion. This tool is just one of the techniques we used in an experiment this summer to measure how social media was affecting our email subscription rates. Today I will share our approach. Our goal with this experiment was to reliably and automatically produce the following report: This report would conceivably tell us exactly which social media activities were delivering measurably to the bottom line and which content was most engaging to people who are likely to subscribe.
When we say “reliably,” we mean that the data in the report correlates to reality. When we say “automatically,” we mean that we can create a repeatable outbound strategy and don’t have to enter spreadsheet hell every time we want a report. “Dream on,” you say? Choose the right social strategy. Numbers don’t count | Don't mind Rick. Facebook has more than 500 million users, the Apple app store has 200000 apps. Intimidating numbers, however they lack any value. The fact that Facebook has 500 million users is great, however I might only have 500 people who I see as my real friends who I would connect to Facebook, meaning that 499999500 users are useless for me. Same goes for the app store, I have in total 53 apps installed on my iPhone, I don’t need more at this moments, meaning that 199947 apps are useless for me.
So what do these numbers tell us? Actually not much, it shows how many accounts there are on Facebook or how many apps there in the app store, however they doesn’t say a thing about the value of these numbers or even the relevancy for you. Irrelevant numbers Some examples of irrelevant numbers for social media: Number of hits on a website Completely irrelevant, your goal is not getting people to your website, you want people to do something there.
Contribution to business goals. What Makes Social Media Trustworthy? One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them. A study of frequent social media users by market research firm Invoke Solutions found that the most trusted information was posted by people respondents knew. But blog posts were more likely to be trusted “completely” than posts on Facebook, and trust dropped off sharply when it came to Twitter, even among friends.
Postings by brands or companies were trusted less, but levels were similar whether companies posted to Facebook or blogs. Some other seeming signs of authenticity mattered less to users, however, including length of participation and number of participants. Social Media | Brian Solis. InShare109 Guest post by Greg Narain (@gregarious) co-founder of Chute, a company that helps brands discover or collect relevant photos from social networks and incorporate the visuals into their websites and apps Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands.
Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and promote their own stories, brands now must decide how to integrate that content into their own stories. inShare439 Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. InShare162 As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations.
InShare243 inShare293 inShare401. Measuring ROI Of Online Communities - FeverBee. Many of the key benefits of online communities are measurable. None of these should be your objectives, but they should be used to justify the costs of an online community. Remember all these are derivatives of a successful online community, not it’s purpose. This isn’t comprehensive, but covers what most organizations are looking for. Return on Investment for Online Communities ROI = (Return attributable to the investment – Investment) / InvestmentReturn = Increased revenue + reduction in costsInvestment = Time, resources, People Increase in revenue In theory, you can measure increased revenue by overlaying your sales before your community activities with the sales for the comparative time period since you began your community activities and marking up the difference.
In practice, your online community is too entwined with your businesses dozen other marketing efforts (not to mention the rebounding economy) to attribute any number to the community. Membership fees. Reduced costs Investment. Culture and Corporate Adoption of Social Media. Cruising around I came across a report from Burson-Marsteller (a PR firm) that took the Forbes 100 list of companies and analyzed it to see what degree they were involved in Social Media. That data was then taken by iStrategy who created some very eye-catching charts that I’ve repeated below. It’s interesting to note that for Twitter, Facebook, and YouTube, corporations based in the US and Europe lead in terms of adoption. However, Asia-Pacific companies clearly outstrip the other regions in terms of corporate blog adoption (as a percentage). I wonder why that is - on the face of it, it appears counter intuitive. Blogs were around before the other 3 primary forms of Social Media, and US/EU companies were thought to be “leading the charge” in Social Media.
So you would expect adoption to be greater amongst the early adopter set. The blog statistic busts the stereotype in another way. Does this statistic reinforce or reflect cultural stereotypes? What do you see in the statistics? Online Database of Social Media Research.