Crossing the Experience Divide | The Technology of Us. I’ve been in the technology business for a long time, but I would never try to predict the next WhatsApp, SnapChat or Fitbit. What I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea.
Look at the “sharing economy” — companies like Uber, Airbnb, TaskRabbit and other services that allow people to rent or share their cars, homes or skills has taken off because technology empowered a few upstarts to take on the taxicab and hotel industries. Yet it’s more than just an idea driving all that — evolving consumer values and aspirations have as much to do with this phenomenon as technology. So what does the rise of the sharing economy say about businesses today? That there is a massive disconnect between what consumers want and what companies are delivering. LinkedIn | LinkedIn. 22 Exceptional Quotes about the Future of Business by Brian Solis | Iliyana's Blog. My previous blog post about the psychology of social commerce was inspired and pretty much directed by one of the chapters from Brian Solis’ latest book: “What’s the Future of Business? : Changing the Way Businesses Create Experiences” (#WTF). I mentioned there that I was going to share with you my impressions from the entire book and this is what this post is about.
(To see how his other work and books have inspired me, check out this blog post here too.) Brian Solis has a way with words. His thoughts are so brilliant and well put that I find it extremely difficult to rephrase them (bear in mind, I am not native in English), so I’m never happy with the outcome. Which is why I chose to share with you my favourite quotes from his book. Here we go: Now’s the time for an investment in something more than price, performance, or value. To better understand the importance of experience requires that you first acknowledge that you are the very consumer you’re trying to reach. Have you read #WTF? The Conversation Prism v4.0 by Brian Solis and JESS3 (2013)
The 5 Pillars of New Media Strategy: There is no box! InShare335 I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity.
Let’s take this time together to share with you my thoughts on some of the most often asked questions and how your role in finding the right answers and putting them into action is more important than you may think. While you may read success story after success story, we cannot make any great assumptions in how they’ll impact your work. There is a great myth that a winning formula exists for success in social media; that if you deconstruct the most popular case studies, you’ll find a winning recipe for your social media strategy. 1. 3. 4. 5.
Will you fall or thrive in this consumer revolution? Believe it or not, you decide. InShare86 In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at least to you. What’s the Future of Business? WTF While the inspiration for the insurrection is diverse and personal, one thing is clear, everyday people have had enough. What we can learn from Occupy is that it’s just a matter of time until, in its own way; the driving principles of Occupy take aim at your business or industry. If you think about your front line of defense as it exists today, the feelings that lead to malaise, such as negative experiences, engagement, or support, are met through marketing or customer service models that for all intents and purposes are outdated.
That’s the point. #AdaptorDie 1. 2. 3. 4. The Dim Light at the End of the Funnel. Brian Solis is the author of the new book, The End of Business as Usual. He is also a principal analyst at Altimeter Group. AT&T has sponsored the following blog post. This is the first part in a series that explores your new customer… Over the years, businesses have developed sales, marketing, and service strategies around the funnel.
Awareness, interest, desire, and action, to this day, describe the likely steps a customer may take in making a decision. Over the years, it was assumed that the linear path would also continue through a transaction to a state of loyalty and ultimately advocacy. The process of customer engagement to this day is designed to shepherd people along this delicate path. Without awareness there can be no consideration. For the sake of this discussion, let’s assume that everyone understands the value of the funnel to attract customers and invest in long-term relationships. Your market has already been disrupted. Engagement is as much art as it is science.
SXSW: Social Media Stars on How to Nail Content. 5 Questions on Business and Social Media With Brian Solis. Brian Solis of Altimeter Group We’re very excited to have Brian Solis with us today for this installment of the Business 2 Community Expert Interview Series. Brian is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.
Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Author of What’s the Future of Business?
1. 2. 3. 4. What is the future of email? LeWeb 12: Brian Solis and changing behaviours | Licence to Roam. Liveblogged – with mistakes Brian Solis, Principal, Altimeter Group Two years ago, discussed the Human API, where you body is open to connections. The internet of things is not just devices and data. I like the concept of superheroes and experiences. You have an opportunity to define what we are going to do as consumers. We are building an incredible human network, where people, info and experiences are coming together. What are we going to do with all of this in a way that matters. THe Human ALgorithm – people are at the centre – are you making things easier, to do something, to have something. Jobs wanted to create an experience. These life hacks are now just becoming part of life. Experience architecture is brand new, it is something that we all get to decide.
To design the future of IoT, we need to think about filtering out the noise, There is not enough innovation and vision. It comes down to this. Why Do Customers Use Social Networks for Customer Service? Because They Can… InShare173 Every day, an increasing number of connected consumers are taking to social networks to ask for help or express sentiment related to business or product related experiences; some do so to seek resolution from their peers, others broadcast questions or comments as a form of catharsis; and a smaller group of consumers actually hope to receive a response directly from the company. The reality is that social media is the new normal. A myriad of social networks, whether you use them or not, are now part of the day-to-day digital lifestyle with Facebook, Twitter, Yelp, Youtube among others becoming the places where your customers connect, communicate, and engage around experiences.
They take to these social networks and more because they can. Social Media as a term and as a movement garnered significant momentum going back as far as 2005 and 2006. I believe that businesses will learn how to engage in new networks one of two ways. Connected consumers think and behave differently. The Strive for Balance is a Journey Not a Destination. InShare60 These days, we’re running fast…sometimes too fast. Our social networks keep us connected, but in some ways they’re also pulling us away from our center. Our social streams feed us information about our friends, family, events and even the latest viral videos or trends, but the currents too can overwhelm us. In a time when multitasking is just a way of life and communication is always on, I often wonder how distorted our perspective becomes until we realize clarity is paramount to productivity. Think about it for a moment. We expect immediate responses to our texts, emails, and DMs yet we grumble at having too many messages to which we need to read and respond.
We may in fact be our own worst enemy not the technology we often blame for our state of information overload. As we stray away from our comfort zone, we by default discover comfort by creating a new center. Esteban Contreras: Your book Engage further established you as a thought leader. Solis: You never know. Social Media Strategy | Building a Social Business with Brian Solis. While in San Francisco recently, I had the opportunity to attend an event featuring keynote speaker Brian Solis, author of Engage, which brought Mr. Solis notable recognition in the social media community for its strategies and tactics for building and participating in online communities.
Solis focused this discussion around topics included in his newest book, The End of Business as Usual, and after a brief introduction, began with a somewhat surprising admission. “After I wrote Engage, I walked away from social media,” Solis said. He went on to explain that, while successful, Engage ended up in the hands of the tacticians – those who executed social strategies – rather than the visionaries who crafted and guided these concepts. As one might expect from a seasoned speaker like Brian Solis, the presentation was filled with great sound bites.
“Consumerism continues to evolve and become more sophisticated. Solis suggests that building a social identity is only part of the equation.