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How to Measure ROI in Social Business projects

http://dontmindrick.com/measure-roi-social-business-projects/ The hype around Social Business over, it has become a more mature industry with one question that remains hard to answer for some: what is the return on investment (ROI)? What is the value that Social will bring to your business?
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Social Media's Impending Flood of Customer Unlikes - Brian Solis

http://blogs.hbr.org/cs/2011/09/social_medias_impending_flood.html by Brian Solis | 10:43 AM September 21, 2011