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Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. However, there is one area where Google Analytics frustrates its users: the organic search terms report. An increasing number of results in this part of Analytics are listed as ‘not provided’ – not much use when you’re trying to find out what people are searching for. Note: the ‘not provided’ is lifted for paid search results.
This article is a collective reply of the active members of the SEO community to the article “The Inconvenient Truth About SEO” in which Paul Boag discusses the value of search engine optimization for website owners. Written and edited by Bill Slawski and Will Critchlow, this article explains what exactly “SEO” means today and discusses the common view many Web designers share about the work of SEO companies.—Ed. When I [Bill Slawski] saw a link to a Smashing Magazine article titled “The Inconvenient Truth About SEO” by Paul Boag a week ago, my fear was that the headline would lead to an article blaming SEO for global warming and other calamities. (Image: rossap ) The title intrigued me, as someone who has done SEO for more than a decade, and I clicked on the link not certain what to expect.
One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity. If SEO and social media teams work in silos and don't communicate nearly enough, they can't form a well-coordinated, comprehensive marketing plan. Therefore, it's extremely important that SEO is integrated into social media activity.
1. Optimising content Relevant keywords with a healthy search volume should be included in existing and new website copy, particularly in headings. Long-tail keywords, which contain between two and five words and are specific, should be used in headings or subheadings, provided they fit naturally with the tone and flow of the copy.
Are you happy with the traffic coming to your blog or website? Have you kept up with the changes in search engine optimization (SEO)? This is essential for most businesses today. Keep reading to learn how Google changes are making social media more important and what you can do about it.
Whether or not you’re a Chrome user, be aware that this browser offers several extensions that make life a lot easier for link builders . Since I use Chrome for all of my link building, I decided to share a few productivity boosters that have saved me a ton of time finding & analyzing prospects, reaching out to those prospects, and so much more. 1. Mozbar
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In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility. When we work on a comprehensive marketing project for a client, we first learn about their business and then discover what marketing tactics their competitors have employed.
STILL WITH US?! I hope so. Because I’M still here and trying to trick my body that I don’t need coffee! We’re going to talk about how to survive SEO changes. Or how not to get hit by a car. It’s really the same thing when you think about it.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly. I've got some lovely volunteers who have kindly allowed me to audit their sites to show you what can be done in as little as 60 minutes. I'm specifically going to look for crawling, indexing and potential Panda threatening issues like:
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I’ve written often about the benefits of going viral in both content and marketing strategies . Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. How Social & SEO Are Linked
What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your thoughts on this challenging problem in the comments below!
Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance. If you need more information on particular sections of the checklist, you may want to read our SEO tutorial , which gives more detailed explanations of Keywords, Links, Metatags, Visual Extras, etc.
If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what he or she is doing and someone who just knows a lot of lingo? To help out, Rand Fishkin created an interview primer for a "Whiteboard Friday" video at the SEOmoz blog. He divides SEO-centric questions into three categories:
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S mart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them. They need to feel their pain, understand their needs and figure out how they can serve people efficiently and effectively. Which is why it makes sense that when Google is serving their customers with search results they aren’t acting as robotically as one might think. They’re thinking: how would a real life human react when they see the content on this site? The algorithm attempts to calculate the answer to this question using ranking factors.
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