10 psychology-based tips to convert more customers. There’s no need to be a sleaze in sales when there are many well-researched and ethical tools to help customers see the benefits of buying what you’re selling. Give these ten tested tips a try and see the positive effect of good psychology on your sales figures. Click here for a more in-depth look at these techniques. Via Help Scout. Making the sale with infographics. 7 Lessons Apple Can Teach Us About Persuasive Web Content. Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard reality is we need to work our socks off to attract attention to our products.
We need to work bloody hard to get people to buy our products. Do you sometimes wonder if there’s an easier way? Do you want to know if there is a way to prevent web visitors from bouncing? Would you like to find out if there is a method for turning those visitors into customers? Let’s have a look at how Apple engages and enchants. Today’s 7 lessons will help you persuade your customers to buy.
Let’s start with the first Apple lesson for persuasive web content. Lesson 1 – Write for Scanners Do you know how web visitors read web copy? They usually don’t. Web copy is scanned or glanced at, not read. According to research by Jakob Nielsen, only 16% of test users read web copy word by word; 79% of test users scan a page by picking out individual words and sentences. How can you write for scanners? Why you’ll love an iPad.
Psychology and webdesign. HFIvideo's Channel. Impediments to Mature UX White Paper. Having trouble getting acceptance for the institutionalization of usability in your organization? In this conversation, Dr. Schaffer discusses some of the roadblocks organizations face when trying to build a mature user experience (UX) practice. In this white paper What is a mature UX practice? The benefits of a mature practice. How do you avoid common roadblocks? The dangers of not having a mature UX practice. Dr. Eric Schaffer is the founder and CEO of Human Factors International. Dr. What Makes Them Click » Blog Archive » 100 Things You Should Know About People: #40 — “You’re Easily Influenced, but I’m not” - Applying Psychology to Understand How People Think, Work, and Relate. Photo by Katie Ricard I have been doing a lot of public speaking about my book and the ideas of persuasion. Early in my talks I often discuss John Bargh’s research on how much we are influenced by factors that we are not aware of.
Bargh had people unscramble sets of words to make sentences, for example, he would ask people to choose 4 out of 5 words and make a sentence out of them: he florida today lives now in would become: “He now lives in Florida”. Some people would get sets of words that had a theme of old: such as Florida, retired, old, elderly. “I’m not that influenced” — In another example, I share in my talks about the power of social validation: how ratings and reviews at websites have a huge influence over what people decide to do (it’s because when we are uncertain we look to others to decide what to do).
Why do we deceive ourselves this way? What do you think? For those of you who like to read research: Bargh, John A., Mark Chen, Lara Burrows. 1996. Stop Designing Aesthetics, Start Designing Emotions. Despite the somewhat provocative title, you shouldn’t really stop designing aesthetics. Gradients and colors and contrast are all good, but there’s a more important side to web design that many people overlook most of the time: Designing emotions.
Discussing emotion in design is a bit of a hot topic at the moment, it seems to be popping up in more and more blog posts and speaker sessions. In fact I saw at least three different web designers say that it was the subject of the talk which they had recently submitted for next year’s SXSWi. So what’s all the fuss about? Today we’ll take a look at what that means, how you can do it and why you should. This is taking design to the next level, beyond the norm. Emotion Design Emotions are important in design because emotions are important in absolutely everything. Everyone is trying to make their brand, their website, their name the most memorable thing possible but how are they going to accomplish that? Using Emotion in Web Design Creating Emotions. Beyond Usability: Designing Web Sites for Persuasion, Emotion, a. HFI Webcast. The next wave of the information age is about designing for persuasion, emotion, and trust (PET Design™).
You still need good usability – if people can't find something they can't be persuaded by it – but soon usability will no longer be the key differentiator it has been. It's often not enough to design a website that is easy to navigate, understand, and transact on. Just because people can do something doesn't ensure that they will. The future of design is about creating engagement and commitment to meet measurable business goals. Whether your site is e-commerce, informational, or transactional, you must motivate people to make decisions that lead to conversion.
This could be getting people to: buy a product sign-up for a newsletter donate to a cause ask their doctor about a drug vote for a candidate invest in your company The interactive online environment offers far more opportunities to influence decision making than traditional advertising or marketing channels. Free white paper. HFI Webcast. "Streams of Content, Limited Attention: The Flow of Information. "Streams of Content, Limited Attention: The Flow of Information through Social Media" danah boyd Web2.0 Expo New York, NY 17 November 2009 [This is a rough unedited crib of the actual talk] Citation: boyd, danah. 2009.
"Streams of Content, Limited Attention: The Flow of Information through Social Media. " Web2.0 Expo. New York, NY: November 17. In his seminal pop-book, Csikszentmihalyi argued that people are happiest when they can reach a state of "flow. " Consider what it means to be "in flow" in an information landscape defined by networked media and you will see where Web2.0 is taking us. As of late, we've been talking a lot about content streams, streams of information. Those who are most enamored with services like Twitter talk passionately about feeling as though they are living and breathing with the world around them, peripherally aware and in-tune, adding content to the stream and grabbing it when appropriate. To many of you, this seems like old news. 1) Democratization. 4) Power. Current Issue - UI Design Newsletter.
There’s one thing I’ve noticed in the 15+ years I’ve been practicing user-centered design and leading User Experience (UX) teams: one of the best ways to judge the experience of a User Experience practitioner is to assess the number and variety of the design solutions, or “tools,” they have available in their personal UX “tool belt.” Usability problems come in many shapes and sizes, and the solutions need to be equally varied – seasoned UX professionals don’t often fall into the trap of thinking just because they’ve mastered a standard set of design “hammers,” that every usability problem they see is a “nail.” This being said, most of us User Interface (UI) designers have spent our whole careers using visual tools to solve usability problems.
Some of us have branched out to audio tools too, but the other human senses are rarely considered part of our practice. Haptic interfaces are nothing new. In fact, one of the first haptic interfaces was introduced in 1829 by Louis Braille. ConnectIT USA - Usability is no longer enough when it comes to c. Articles. Usability <> Web Metrics ; Advancing analytics through the lesso.
The Usability Challenge - Express Computer. Techvisor The Usability Challenge Though usability engineering isn't a direct responsibility of the CIO, a good CIO can actually help institutionalize the idea in an enterprise. by Rajendra Chaudhary As an increasing number of applications continue to adopt Web-browser based interfaces, organizations are slowly beginning to realize just how crucial usability can be for an application to be truly accepted by the users.
However, this increased realization hasn't yet translated in a change in attitude while allotting time and resources for developing user interfaces (UI)—enterprises are still very conservative in that respect. Whether it's a software application, a Web site or a user operated device, usability is one of the crucial factors that defines the success or failure of an offering. However, before we delve deeper, it's only fair that we lay out the basic premise and define usability for the sake of clarity. Currently, usability engineering is still in its infancy. Good CIOs do more. Infuse Emotion Into Experience Design « Customer Experience Matt. Marcos Nahr (marcosnahr) Emotional about design | | guardian.co.uk Arts. Former Apple fellow and design guru Don Norman has been influential on and offline. He tells Jack Schofield why products should now start making us smile Don Norman changed the way a generation of designers saw the world, and this had an impact on many of the things you have in your home.
Thanks to Norman, at least a few of them - including Apple's Macintosh - became more usable. Now he's hoping to repeat his success, but with a difference. "That was the old Don Norman," he says. It's quite a turnaround, but like the rest of his work, it's based on everyday experience. "Our house is littered with things that don't work too well," he confesses, "but I wanted them anyway.
" The sequel, Emotional Design, is based on the idea that there are three levels at play in design: visceral, behavioural, and reflective. "I want products that are a joy to behold and a pleasure to use," he says. "Visceral design is what nature does," says Norman, and he reckons it's "biologically prewired". Emotional about design | | guardian.co.uk Arts. Emotional Experience Design | Capping IT Off | Capgemini | Consu.