Facebook to Marketers, It’s Time for a Click to Action. InShare352 You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. This general scenario is more common than you may think. With the updated Ads API, advertisers must now think beyond the “Like.” Source: Techcrunch What does “more informed” actually mean? For brands and agencies, advertising based on keywords is no longer good enough. Now advertisers can specifically optimize for… 1. This is a click to action… Designing campaigns now require brands and advertisers to think about the “click to action” they want to encourage.
7 Unbelievably Cool Facebook Ad Tactics. Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions, then promoting it to their friends. Here are seven techniques for maximizing results with sponsored stories. Scenario 1: You have a video to promote Technique explained: The video will play in the ad itself — previously a premium feature that only big brands could afford. Enable this by posting the YouTube link on your page with a short comment.
Then run an ad selecting “Facebook ads” as the type and “page post ad” as the story type. To avoid wasting impressions, add in workplace targets and “friends of connection” targeting below. Confused? Net result: You are showing video in the ad itself, and also featuring at least one of your friends. Scenario 2: Your customers are other businesses But be careful to attract only decision makers. Scenario 3: Your chief executive officer wants more fans. 4 Facebook Advertising Tips Marketers Willingly Ignore | Get 10,000 Fans. Whoops, I didn't mean for you to read this Brian Solis.
InShare318 As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be. A recent example of such a mistake is when former U.S. Representative Anthony Weiner accidentally published a direct message as a live Tweet. Suddenly, his public, private and secret lives were one and unfortunately (or fortunately) his once separated worlds were introduced to one another with devastating effect.
This happens every day. Ignorance is Bliss Until It’s Not Dave Winer published a post that is reverberating through the web and the hacker/developer communities. Dave’s perspective is honest and it represents the type of thinking that will benefit most Facebook users… Learn and Teach. » Has Facebook Finally Jumped the Shark? Podcast: Play in new window | Download (Duration: 20:57 — 19.2MB) Has Facebook finally made changes that most users simply do not want? Do people really not care about Privacy at all? That’s what we talk about on today’s show– has Facebook finally jumped the shark? If you haven’t heard the news here’s the high level overview of the features Facebook is releasing: Timeline – basically a digital scrap book for your life.
I can’t help but asking some pretty obvious questions: What percentage of the population lives in an non private and open book utopia? I can see the younger generation embracing these features but the older user base simply just wont get it. What About Applications? So which apps will share automatically? Luckily I used a simple FF addon that allows me to do this quickly (see comments below on which plugin I used).
Making the process of removing app access isn’t in Facebooks best interest and could turn into some interesting updates in the future. Why Should B2B Companies Care About Facebook's Changes? Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them. The changes themselves have gotten lots of coverage so I won’t recap those, but here are some articles that look at Facebook as a business and how other businesses interact with them. Everyone should remember that Facebook is, in fact, a large B2B company that sells advertising to other businesses.
Some of how that model works is changing with the new timeline and the persistence of content. What the Heck Is Facebook Thinking? - Small Business Marketing Blog from Duct Tape Marketing. 11 Facebook Marketing Tips and Tactics for B2B Marketers. Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond its initial primary use as a channel to connect and share with family and friends. Senior managers who were not brought up in the world of texting, instant messaging or watching YouTube videos often do not know that there are 3 types of Facebook profiles. Personal Facebook profiles for individualsGroups for community organisations and clubsFacebook “Pages” for brands and companies It is often forgotten that brands and companies on Facebook is only a relatively recent addition to the web (less than 3 years) Facebook is Growing Up The young pimply adolescent social networking platform is becoming a serious grown up business marketing channel.
Facebook is Not Just a B2C Marketing Channel 1. 2. Facebook f8: a to-do list for marketers « Dachis Group Collaboratory. Facebook f8 was filled with rich conversations with the many Facebook Product Management and Partner Engineering Teams that we have built relationships over the years and through the more than 500 social apps we have delivered on the platform. My primary discussions focused on key teams that drive my overall business Page strategy perspective: News Feed, Pages, Distribution and Mobile.
I have filtered the essential details into this to-do list outlining what marketers need to prepare for today and over the next quarter: Preparing the Enterprise for Social Media. Everywhere you go, you see it. You can’t escape it. It’s in the movies, your favorite restaurant, even your kids get it. Now it’s starting to infiltrate your company and get in the way of real business. Social media. Executives are reeling with the fact that social media is beginning to affect their businesses. High-performing companies see an opportunity to get in front of social media to manage changing preferences, trade knowledge, and make faster decisions across the enterprise.
Organizational Modeling: Organizations are mostly structured the same way they were 60 years ago. Social Business Maturity Modeling: Change cannot happen overnight, but it can be managed over time. Governance Process: Social technologies are pervasive and easy to set up and use. Risk Mitigation Process: It is important to know what to do before an issue arises.
Employee Enablement: What is often lost in designing for a social business is the effect on employees. What Facebook's Changes Mean for Marketers. Facebook's bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives. The big loser? The "Like," which will have a smaller role in marketing, industry analysts say. One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Since users now have more control over their news feeds, brands with boring or irrelevant updates will have lower visibility. (They will still show up in the Ticker, however.) Marketers, who have been told for years that they're actually publishers now, will have to put that into practice, says Ian Schafer, CEO of Deep Focus, a digital marketing firm.
How to do that? The emphasis on lifestreaming rather than merely using the platform to amplify a message means that apps will become more of a vehicle for branding. What Facebook's Changes Mean for Marketers.