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Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions , then promoting it to their friends. Here are seven techniques for maximizing results with sponsored stories .
7 Facebook Advertising Tips Marketers Willingly Ignore What most businesses (using Facebook advertising or not) don’t truly understand is the power behind using Facebook Ads.
As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.”
Has Facebook Finally Jumped the Shark?
By Jeffrey L. Cohen Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them.
Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce.
Facebook f8 was filled with rich conversations with the many Facebook Product Management and Partner Engineering Teams that we have built relationships over the years and through the more than 500 social apps we have delivered on the platform. My primary discussions focused on key teams that drive my overall business Page strategy perspective: News Feed, Pages, Distribution and Mobile.
Everywhere you go, you see it. You can’t escape it. It’s in the movies, your favorite restaurant, even your kids get it.
Facebook's bold list of changes , announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives.