5 Quick Things You Can Do This Week to Fix Your Marketing. 7 Overlooked but Critically Important Details of Profitable Email Marketing. Jay Harper of Red Apple Lipstick made $10,895.54 from a couple of emails he sent out to the people on his email list. Nathan Barry, a web designer, launched an eBook that made $12,000 in sales in 24hrs and went on to make over $85,000 in its first year. Whether you run an ecommerce store, sell a SaaS product, or offer consulting services online, your email list often is your most important marketing asset. In fact, 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or eventually will produce, a positive ROI for them.
So how hard are you working to build, and make the most of, your email list? The survey shows that most marketers aren’t giving it the attention it deserves. If email marketing produces a positive ROI, why are so many marketers not making the cut? Once we go over some helpful tips and tests for your email marketing, you’ll be in a much better position to make adjustments that will have a great impact on your revenues. 1. Mobile Email Newsletters. Email Testing and Email Preview - Email on Acid. Netimperative | News | Today’s top stories. As part of the research, the firm produced the top 5 trends to watch in email marketing sector over the coming year. The "Top 5 Trends to Watch" featured in this latest report provide critical insight for generating the highest ROI from an organisation's email marketing campaigns, including the effective application of movement in email, cohesion across multiple messages and the use of referral marketing to expand reach. 1.
Getting Your Email Moving Email marketers have been striving for years to determine the most effective application of movement in email. Whether it has been the proper use of animated gifs or the holy grail of video in email, marketers have struggled with applying them effectively. This quarter, both Intercontinental Hotels Group and Fandango have both engaged their recipients through the relevant application of motion without compromising the marketing message. 2. 3. 4. 5. "With Gmail, Hotmail and Yahoo! Www.threadmarketing.com www.strongmail.com. 5 Reasons Why No One Is Reading Your Email Newsletter. 10 Definitive Tips for Writing Captivating Emails. Emails are a great way to reach people, to keep reminding them that your site still exists and that they really should keep checking you out. After all, the people who receive your emails should already be familiar with you, they will have opted to receive emails from you, but now you have to make sure they pay attention to what you’re sending them.
But, you should keep in mind that every email list is different. You should see what works for your readers and avoid what I call the Amazon effect: just because it works for someone else doesn’t mean it’s right for you and your company. Start with best practice and good ideas, and then tweak your processes to see what works best for your own email campaigns and keep refining your strategy. 1.
Before anyone can respond to an email, they must first be able to get it (logical enough, right?). Know about the CAN-SPAM act The seven main points of the bill are: What does all of this mean? The Sender Policy Framework 2. 3. 4. 5. 6. 7. 8. 9. 10. Email Marketing Tips - Copywriting. The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails.
But successful email copywriting is an art — rather than a science — making it different from most other forms of business writing. To start out on the right path, consider these 5 tips for effective email copywriting: 1. Focus on the subject line. When writing your subject lines: Create a sense of urgency. 2. Supplement a new product announcement with a thought leader interview from a supporting industry.If a seasonal offer is being promoted, include tips or a checklist pertaining to that particular season. 3. Reader pollsReader case studiesQ&As with customersUser-generated content 4. Rely on size and placement position to emphasize the call to action.Write call to action copy that tells subscribers exactly what they can expect.Use copy that reinforces to subscribers that taking action will be quick and easy. 5.
E-Commerce Design Resources: The Ultimate Round-Up | Graphics. E-commerce design requires much of the same design knowledge and skill as any other type of web design. The pages are built from many of the same elements – headers, footers, columns, graphics, and text, among other things. But there are additional elements that need to be considered, from both a design and usability standpoint. Site architecture is often more complicated, with products sometimes falling into multiple categories. Product pages need to be laid out in a way that makes it easy for customers to see exactly what it is they’re getting. And the checkout process needs to be as simple and streamlined as possible while still capturing necessary information and encouraging repeat business. A good e-commerce design will guide customers through finding the product they’re looking for through the end of their purchase.
Below is a roundup of more than 100 e-commerce site resources. 1. The first place to start with any new website design is with inspiration. General Inspiration 2. 3.