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60 seconds or less — the average time a user spends on a web page. A website must clearly communicate its main solution within 10 seconds, to achieve several minutes of the end users attention. Visitors time-on-site will give you a good idea of the popularity of your website. The higher the time-on-site, the better chance you have for a high conversion rate . This is exactly why having a well designed website is critical. If a site doesn't look professional, they won’t stick around — especially if they’re looking to invest in paid services or to buy your product.
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It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective. Each example will examine the thought process you’d go through when analyzing a page (or the reaction a visitor might have when arriving for the first time), a testing hypothesis for how the page might perform better, and some examples of what you could test to prove your hypothesis. This should give you and the page creators some inspiration for further testing, and show what you should consider when you run your own landing page A/B tests. Note: Each landing page was built by customers using Unbounce, and permission was kindly provided by the page creators.
The 4 Most Costly Landing Page Mistakes: Talking to Visitors the Same Posted by Inbound Marketing Agents on Wed, Feb 13, 2013 @ 01:05 PM When you start creating your landing pages, it’s only natural to make mistakes. And yes, it is cliche to say - but you WILL learn from them. However with this post I want to save you from making 4 of the most costly mistakes we see landing pages make .
Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant impact as well , according to MarketingSherpa .
The ellipsis, or “…” is a written construct that means “you fill in the missing part.” In a quote, it means “something is missing here.” The Chicago Manual of Style states, “Ellipsis points suggest faltering or fragmented speech accompanied by confusion, insecurity, distress, or uncertainty.” Compare this to the period, or “.”.
You’ve worked so hard… You see your traffic go up, and up, and up. But sometimes you wonder… Why are so many web visitors bouncing? How could you increase your conversion rates?
Landing pages are composed of a group of definable elements . The building blocks presented below can be used as a guide when defining and creating a perfect landing page of your own! Click on the infographic below to view a larger image: View an enlarged version of this infographic » Click here to download a .pdf version of this infographic.
There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads and landing pages. Personas are different from demographics.
Social landing pages are not the same as regular old landing pages. The idea of sharing content is not a “new” word-of-mouth-marketing (WOMM) concept. But the mechanisms now available to facilitate it are . In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets , and why it’s beneficial to do so.
Landing page is the lead capture page which is the first thing a user will see upon clicking on an ad or on a link. Landing pages are usually used in online marketing. It is crucial to any form of online business which is why a landing page should be good. The effectiveness of a landing page is measured through its conversion rate which means how often people take action when they visit it.
Don’t take that too personally, I’ve not actually seen your landing page yet.
Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play! In this post I’m going to show you how to design landing pages that create a cat and mouse snuggle-fest. Let’s start by looking at the facts.
Landing pages play a critical role in lead generation. After all, they allow your website visitors to convert into leads and express interest in your company’s content. So what makes a landing page successful? “The number one rule,” said Dr.
I’ve written before that conversion optimization can learn a lot from content marketing (such as this example ). But can conversion optimization also learn something from social media marketing? The answer is yes. In particular, one key lesson: people prefer dealing with other real people . The Social Media Antidote Marketing has gotten a bad rap — to a certain degree, deservedly so — for being artificial at times.