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3 Ways to Use Google+ to Increase Search Rankings Social Media Examiner. Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO. Why Google+ for search? Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal. Check out Moz’s recent Future of Search Report for the latest on ranking factors.

SEO ranking correlations. Editor’s Note: This article has been edited as there’s been a change and the links on the About tab of Google+ Page and Profile are no longer DoFollow links. The reason Google+ is an SEO goldmine is that the first link added to a Google+ page post is a DoFollow link, which means it passes link equity, or link juice, on to the website you share. DoFollow links are a core building block of SEO. SEO Title Custom Page URL. How To Hack Google Plus For SEO Value. People tend to think of Google Plus as just another social network, built as Google’s challenge to Facebook’s incredible growth over the past decade. What most people don’t realize, however, is the SEO value that makes Google+ so much more than just a social networking platform. How so? Studies show a powerful correlation between search rankings and the number of Google +1's received by a URL.

Searchmetrics found Google +1's to be the most highly correlated factor to search result rankings, and Moz's 2013 scientific correlation study placed Page Authority just above +1's at the top of all correlation factors. It's probably not a surprise that activity on Google's social network influences Google search results, but the degree of correlation is astonishingly high. So how do we leverage Google+ for SEO value? A Brief Overview of Google+ Like Facebook, Twitter, LinkedIn, and the others, Google+ is a social networking platform. The Power of User-Created Content 1. Make it easy. Sure. 2. Grab Your Branded Google+ Custom Url. Now is the right time to grab Google+ custom urls for your brand’s Google+ page. Google has revealed that they are rolling out custom urls to all eligible pages and profiles over the week … and you should hurry to get you favorite custom vanity url which will gives solid branding.

If you are late, someone else may grab you custom url and you might need to adopt poor brand options. Advertisements Google+ Custom Urls While Google+ has initiated custom profiles for top brands and celebrities over a year back, it is now finally rolling out to all profile and pages. Once you click on the ‘Get Url’ link, a pop up alert gets you to confirm your url change. This is great as it will change the difficult to recall urlplus.google.com/104720479662987122222 togoogle.com/+Quickonlinetips (which is great for branding) After you agree to change url, it will again ask to confirm change as you cannot revert back or transfer the url later if needed.

And once you confirm, the new url is live! Google Plus Best Practices for Brands ~ by HootSuite. In part 1 “ Google+ for Brands: 4 Reasons your Brand Should Be on it ”, we learned that over 500 million people are connecting in Google+ and that the network draws the second largest active follower-base after Facebook. And if that isn’t enough, we discussed the top 4 value propositions for having your brand present on Google Plus: Better discovery, deeper engagement, increased marketing performance across the web and measurable impact. For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands.

Google+’s Checklist for a Successful Social Strategy: And finally… Google+ is What Internet Forums Should Have Been. For a long time I’ve wondered what Google+ is meant to be used for. It’s a pleasant experience, removing much of the clutter and distractions that irritate me over on Facebook. The site also has a terrific ability to display high quality photographs, as well as customize exactly who gets to see specific types of content that you’re posting. Before, I struggled to work out how Google+ fits into my daily online routine. Is it work, play, or a mixture of the two?

As much as I dislike some of its design and behaviour towards privacy, Facebook is still bookmarked on my browser because of its ability to connect me with friends and family. LinkedIn is a great place to network on a professional level, and Twitter will always be a fantastic way to react to events with the utmost immediacy. Google+ is a unified message board. Think of each circle as a different message board. This is my response to so many users who hop over from Facebook, expecting to have the same experience replicated.