25 pieces of advice you need to build an awesome Facebook Page. During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised. After all, as Scott Ayres over at Post Planner noted in a recent post, “Facebook was created for people — not businesses. Mark Zuckerberg’s intentions were never for businesses to rule Facebook. He’s absolutely right, of course. But now what? No one (at least no one over here) is blaming Facebook for their decision to implement recent changes that affect businesses.
The good news is that algorithms and other Facebook changes aside, there are still a variety of tips and strategies that any business can use to market successfully on Facebook. It’s time to take actionable steps towards marketing your business better on Facebook. Collect Data from Your Fans • Grow your Email List Using Facebook • Get Better Leads from your Facebook Page Share. How to Customize the Apps Images on Your Facebook Fan Page. How to Customize the Apps Images on Your Facebook Fan Page.
Search graph facebbok. Facebook expert tips. Case studies facebook campainges. Timeline for busienss. New facebook marketing. Timeline and marketing. Facebook Strategy. Who’s sitting on something that could be valuable but is not using it? Facebook. Last night at the Facebook press and analyst event, I had the opportunity to meet with product managers who asked me for my take on the Facebook strategy, which I gave a number of opinions. I did tell one product manager that “Facebook’s tailbone is search, you guys are sitting on the data and it’s not doing anything”. He spit out his drink into his cup, which got the attention of the PR “handlers” resulting in a chuckle from Scoble (being more disruptive than Scoble at a press junket is a feather I’ll now finally put in my cap). Some FBers told me they’d use that phrase to drive future innovation internally, so I wanted to ink this so it can be shared.
Tailbones on humans are a reminder of a feature that’s not being used, and the same thing applies to Facebook. SO what could Facebook build? When Facebook launches a worthy search tool, it could be a strong contender in the search wars, evolve that tailbone. Tips for Designing a Successful Facebook Content Strategy. A funny thing happened on the way to this blog post. What started out as a post that would examine third party APIs for auto-posting to your Facebook fan page, suddenly took a slightly different turn. That was after reading Josh Constine’s September 6th post on Inside Facebook, “Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%,” about the recent study by Applum, which claims that the difference is likely due to Facebook reducing the prominence of posts by third-party APIs, and Facebook collapsing updates from the same API from across a user’s friends and Liked Pages.” Needless to say, Applum’s study threw many people into a tailspin.
Marketers were starting to think that maybe they should avoid third party APIs at all costs and literally throw the baby out with the bath water. Management from third party APIs started publishing responses to the study. What’s a Marketer To Do? 2. 3. Scheduling content delivery to Facebook doesn’t determine engagement levels. 4. 5. Social Media Consultant. 6186 Words On Becoming A Facebook Machine (It’s a mega post!) Warning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you. This post is for only for smart people looking for real strategy and tactics you won’t have to trade their first born to implement. It’s my best 6,186 words of awesome thoroughness written for you! No fluff. And it’s might not be a phone read – it’s a “printer”. I could have made it an ebook and I might. But today, it’s yours free – no email required and hopefully more valuable than what others have sold you in the past.]
Disclaimer: [Before the haters check out my not yet done Facebook Fan Page (DIY place holder) and start commenting about how I haven't done everything I'm telling you to do at Facebook...] “Do As I Say, Not As I Do.” You see, I’m my worst client. I don’t treat myself as well as I do my clients. But these 15 strategies I’m sharing with you today have guided me to help clients like Microcenter to honestly get 15.000 fans in 15 days with no advertising. Why? 1. 3. 4. Is not available. Oops! Google Chrome could not find www.bydatabedriven.com.
Untitled. In a recent Harvard Business Review study it was revealed that only 12 percent of companies surveyed indicated that they were effective users of social media, and just 7 percent said they were able to integrate social media into their marketing activities. These are the marketing problems that are all too common for businesses attempting to succeed in today’s social media environment. Facebook the Social Media Marketing Powerhouse Facebook is the social media marketing powerhouse and most of the younger demographic think Facebook “is” social media. The value of a Facebook ‘like’ is now starting to be calculated and measured with companies such as EventBrite (an on-line ticketing company) able to measure its worth.
Brands are still working out how to effectively leverage the power of Facebook’s reach, frequency and time spent in its ecosystem. The scale of this reach is focusing attention by marketing agencies on how to “market at scale” with social media and more specifically Facebook. 1.
Facebook store. Webcomm.tufts.edu/downloads/SocialMediaStrategyTemplateFINAL.pdf. Facebook in hoteli. Www.ourthankyou.com/uploads/Creating_a_Winning_Facebook_Fan_Page.pdf. Facebook aplikacije. _files/presentations/FacebookMarketing.pdf. Kako povečati povezanost s fani. 7 Steps to Increase Facebook Fans. This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping.
You have fresh and engaging content . You and your customers are sharing and commenting on content. Then again when someone who has never visited the page before decides to drop by the page; how will you make sure they click on the magic Like button? The 7 steps below work for ecommerce, B2B and even publishers. 1. Many of the most highly engaged Facebook fan pages have leveraged the ability to take non-fans to a custom welcome page instead of taking them directly to their wall. 2. I am hoping you have built a customer experience that is truly remarkable much the way Zappos has. 3. People may need a little more to get them to click the Like button than just being reminded how awesome you are. 4. If you don’t ask them to take an action with a good call-to-action then your visitors won’t take that action. 5. 6. 7. Www.facebook-studio.com/fbassets/media/856/FacebookBestPracticeGuide.pdf. MariSmith1.pdf (application/pdf Object)
How to Better Engage Facebook Fan Page ‘Fans’ A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between. But, if you build it, will they come? And if they come, will they stay and engage? There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.
Of course, there are many other components of effective Facebook fan pages and Facebook marketing in general. Share Quality, Relevant Content – Daily TechCrunch recently posted a Facebook fan page study by Sysomos that revealed 77 percent of fan pages have fewer than 1,000 fans. 1) How Often Should You Post? 2) What to Post 4) Cultivating Your Style Text Video Photos Links. 7 Scientific Ways to Promote Sharing on Facebook « Brian Solis Brian Solis. InShare9 Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple, Stupid a.k.a.
Keep it Short and Simple. In a social economy where attention is a precious commodity, the ability to strip a social object down to its essence to capture attention has less to do with compacting character counts and more to do with the art and science of packaging and presenting content so that it is immediately compelling, simple to grasp and appreciate and in turn, share across social graphs. For participants in the socialization of media, an ever-thinning attention span is forcing the rapid evolution of our ability to multitask – albeit at shallow depths. Cognition is thereby stimulated by relevance, simplicity, and in social networks, the objects and content screened and shared by peers. Readability’s Effects on Sharing in Facebook Numerical Value Carpe Diem What Are Words For, When No One Listens Anymore. 4 Proven Steps to Facebook Page Success. Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it?
This article will provide four proven steps to Facebook success. An interesting thing happened the other day that grabbed my attention. Three different clients emailed me with a link to a recent article. All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?” The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). After reading the impressive case study and looking at countless other Facebook page success stories, I instantly noticed a common thread throughout these pages. The Formula for Facebook Page Success There’s a true winning formula to creating a successful, thriving and engaging Facebook page.
Here’s the formula: Vision + Branding + Inbound Marketing + Engagement = A Rock-Solid Facebook Page #1: Create a Compelling Vision This is WRONG thinking at its best. What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like | Tampa Social Media Consultant Speaker & Trainer. So, you click the “like” button.
Now what? What does it really mean to “like” a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking? What did or would you have liked to see after you click like? The biggest question of all is, will you ever come back? Wouldn’t it be nice if there was a big button that asked “will you be back, yes or now”? There is so much focus on Facebook “likes.” A Facebook “like” is the beginning, not the end of a relationship. Inspiring your audience is not an option, but a requirement. A “Like” is not the end, it’s not a check mark on your list of social media accomplishments.
Will you pass the “after like” test? 15 Tips for Post-Like Success 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Your Turn. 7Eye Sunglasses | Custom Facebook Page Gallery. 5 New Studies Show Facebook a Marketing Powerhouse. Customize Your Facebook Fan Page: Tips, Tricks, Applications. Customization will always make you stand out from the rest of the world, the same rule applies on Facebook as there are more than 400 million active users.By now you may be well aware of Facebook fan page which is used for promoting business online on Facebook.
But just creating a simple fan page won’t help you get the fan following you want. With this article I will be sharing with you some of the most basic tips that you can implement right away & customize your fan page within few minutes, using some applications and codes. Static FBML An application which should be implemented by most of the fan-page owners. Static FBML is really simple to implement and can be used to do various modifications on Facebook Fan Page. FBML supports pure HTML & CSS. We will use Static FBML to create customized Fan page for Facebook.
Adding FBML To Fan Page Login to your Facebook account & Search for Static FBMLThen click on the tab Add to My Page & Select the page. Creating Landing/Welcome Page ShopTab Involver. Great Apps to Customize Your Facebook Fan Page. With 500 million registered users, there’s never been an online platform with as much marketing potential as Facebook. Nowadays all the buzz around promoting your business or brand is focused towards Twitter, but Twitter is relatively small when it comes to audience size and isn’t a platform that offers much leeway to promote your brand.
Facebook on the other hand is in its prime and is ready to be taken advantage of. With the ability to get vanity usernames & URLs, flexible profile pictures, extremely customizable welcome pages, ability to have a conversation that is not limited by character size and a bunch of apps and an option to add custom coded apps, it is now possible to promote your brand left, right and center via Facebook fan pages. After the jump we will touch down the tip of the Facebook fan page customization iceberg. Static FBML Static FBML is a simple app that enables newbies, non programmers and developers alike to spice up their Facebook fan pages. Adding FBML To Fan Page. 5 Creative Facebook Places Marketing Campaigns. Facebook Places, Facebook's location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers.
Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends' news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events. Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. 1.
A simple but powerful way to use Facebook Places is to reward fans for every checkin. 2. 3. 4. 5. Getting Started. Resources. Browse through this directory of my recommended Facebook blog posts and tutorials to help you improve your Facebook marketing! Articles – Helpful Articles and Tutorials on Facebook MarketingiFrames Apps – The Motherlode List of Custom Apps To Add To Your PageTools – The Best Tools To Simplify Your Social MediaBlogs – Recommended Social Media and Technology BlogsBooks – Mari’s Top Picks for Excellent Reads iFrames Apps – The Motherlode List of Custom Apps To Add To Your Page Facebook stopped allow the creation of FBML pages/apps/tabs after March 11, 2011. Page Admins need to use iFrames to add any custom content and that does require a bit of coding/programming and design knowledge. But, then, so did FBML! What’s exciting about iFrames is you can have your web team design and build custom content based on your current website/blog theme, make the width 520px and drop it into your own iFrame app.
PLUS, check out the following possible solutions for making the switch to iFrames. Top See also: How To Build Your Facebook Landing Page (If You’re Not A Programmer) | SocialMouths. Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it! Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”.
Yes, there are too many blog posts out there that have discussed the topic but I’ll promise you this: In the usual SocialMouths style, we’ll go over the why, the what and the hows of building a landing page for your Facebook Page. Why is it important? A guide to building a basic Facebook landing page. Also as usual, let’s start at the beginning. Why Is A Landing Page Important? The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. But the Facebook Landing Page is important for two main reasons: 1. 2. 3. Ask the Wise Guy: Facebook Fan Page or Website? : The World. Facebook News Feed Settings: Random or Not, Biggest Secrets Revealed. 10 Do's and Don'ts for Facebook Pages. How to Add Google Analytics to Your Facebook Fan Page. Why you need a social media strategy, not a Facebook strategy.
Your Free Gift - Success Summit. 3 Studies Show Facebook Marketing Potential.