How to Create and Schedule a Social Media Content Plan. When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it. And I’ll be happy to share with you some strategies, tips, and tools that can help you get organized and get ahead with your social media sharing. 5 benefits to mapping out your social media content Social media content feels quite in-the-moment and real-time when you consider the short lifecycle of updates and the rapid way that information moves across Twitter, Facebook, and others.
A solid social media schedule leaves room for real-time updates. Planning content on social media still allows for flexibility to the schedule and provides opportunities to slip in real-time engagement. Consistent cadence. The Technology of Us: We are Ushering in a New Era of Creative Destruction. The Hottest New Channel Working For Online Marketers – Offline! What's Next in B2B Marketing? Next month, 750 business-to-business marketers will gather in Boston to learn and bond at the MarketingProfs’ B2B Marketing Forum in Boston, the theme of which is “Marketing for What Comes Next.” Side note from the Good Problem to Have Files: The B2B Forum is now sold out, but you can still attend On Demand. More on that below. (Second side note: I just realized with some measure of freak-out that the event being “next month” is actually next week. Now practicing deep-breathing relaxation techniques…. It’s all good. So what is next for B2B marketing, anyway?
And when we get there… will there be snacks? Thirty-one of the B2B Marketing Forum speakers sat down with our friend and fellow speaker Lee Odden to share predictions ranging from realistic to ridiculous, on where they think marketing is heading. You can flip through the book and see all of their entries below. I wrote it as a press release issued sometime in the near-ish future. Lee trimmed my entry to fit the ebook page. Effective Digital Media Strategies-Digital Media Science. Benchmarking Digital Marketing Strategy. En'Vision'ing the Future: The Sky's The Limit. The middle sister in the mission, vision, and values trio is an opportunity to share your company’s big picture. It’s a chance to express the exciting possibilities your company’s leaders have planned for, giving everyone a peek at what’s ahead.
It is a description of what you want to achieve over the long haul. It should be succinct. It should also be simple so that everyone can comprehend and embrace the same vision. In this ideal world of a future not yet at hand, what do you want your company to look like? The answer to that question should be the core of your vision statement. Ideally? Imagine, then, just for a moment: your company has achieved all its strategic goals.
Write it, share it, invite comments, and work it through until you’ve got it nailed. Vision Statement First Draft Here is the first draft of the vision statement written by Big Wood Ski™ to envision their future. Digital Marketing Plan - 2013. 4 Hated Social Media Tactics That Can Benefit Your Business. Much like “synergy” in the business community, social media has come to have a set of bad words, tactics hated by people within and outside the industry. These techniques get a bad rap because of their widespread use and because they are often associated with negative examples rather than positive ones. But there are positive examples of their use, of course. The reason these tactics become popular is because of the successes that spawn them. The following are four hated social media tactics that can positively contribute to your business if you use them correctly.
Clickbait You can’t blame people for thinking of clickbait as a bad word, since most people don’t like to be baited. That being said, in its essence clickbait is just an appealing headline. The key to positive clickbait is simply not making a false promise. News-jacking/real-time marketing Real-time marketing might just have been 2013’s biggest social media buzzword. And the superbowl: Viral Selfies.
The Five Essential Elements of a Great Company Story. We've all read the classic founder stories about companies started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity/relentlessly pursued their vision/had an amazing stroke of luck, and now the company is a global brand/worth zillions/the owner of our most private thoughts. Most companies, however, don't grow up with that kind of drama.
Fortunately, you don't need drama to tell a compelling company story. What you do need are five essential ingredients: 1. What sparked the founding of the business? 2. What challenges did the founders and their growing team face in building the business? 3. What makes your company stand out? 4. Where is your company now? 5. What's next? See how all five essential elements work together in an example outlined in Thinkshift Communications' infographic:
The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics. Digital marketers say email remains the most effective tactic across much of the sales funnel, according to a recent report from Gigaom and Extole. Digital marketers consider email the most effective digital tactic for building awareness (41% of respondents), boosting acquisition (37%), and increasing conversion (42%), the survey of 300 US-based digital marketers found.
In particular, digital marketers say email shines for customer retention, with 56% of respondents citing it as the most effective tactic. Respondents with tight budgets especially appreciate email's value early in the sales process: Significantly more respondents with smaller budgets rank email as the most popular tactic for achieving brand awareness than do companies with big budgets. Below, additional key findings from the report. Tactics Used Though email is viewed as the most effective digital tactic across much of the sales funnel, it remains part of a multipronged approach. Budget Plans.