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A common occurrence: you or someone you know wants to create content and have it published online. A slightly less common occurrence? Having that same someone articulate high aspirations for their content . For those select few, instead of creating content destined for some digital landfill, their content is special; it’s going places and it’s taking them, their brand, and their experience with it. Consistently publishing content requires that we deal with a foe known as content management . Content management is just what it sounds like: a way to manage the creation and dissemination of content.
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Let's break down this terribly abused phrase into its three components: Content refers to the creation of something (anything) that is on some level enjoyable to consume.
Michael Brito , Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “ Smart Business, Social Business: A Playbook for Social Media in Your Organization .” I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play Monday morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah.
Content marketing is a voracious consumer of content. Where do you find yours? We get this all the time. A company will approach us to talk about B2B content marketing (which we love, by the way) and we'll ask what content they have already.
by David Cohen I was just reminded while watching Jiro Dreams of Sushi that excellence is achieved when no one is looking. My business has gotten to a place where day-to-day operations require very little of my time. After 11 years of owning businesses, this is the first time I can say that. I just had my first vacation where I was able to walk away and truly not step back into the business during that week. This is a testament to our people and our team.
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R unning a digital presence isn’t for the faint of heart. But it seems like everyone and their brother’s brand is dipping their toes into the content hustling game. Competition for audience share is heating up in every niche and only the strong will survive. Before you throw your hat into the ring, here are 11 things to consider if you’d like to come out on top: 1. The words business is a numbers game
Do you have a social media strategy ? Does it involve content? Should it? The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
By Kristina Halvorson, Brain Traffic Originally published: May 26, 2010 Reprinted with the permission of A List Apart and the author .