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Enterprise Social Media – The hidden treasure #socbiz2012. How To Build A Social Media Business Strategy That Delivers Traditional Business Returns. I am firm believer that the only social media strategies worth considering – are those that will yield a measurable business return.

How To Build A Social Media Business Strategy That Delivers Traditional Business Returns

While fans, followers and other social analytics can be part of this process – they should never be the end game. But how do you get started, here’s how: The foundation to any effective online/social engagement strategy will be based on traditional business metrics: inquires,customers,research,customer service improvements,new products development,new services etc. # 1. This is a very critical first step! First, Identify (if you don’t know, already) the goals or targets for your business – your social channels and engagement plan should be treated as an extension of these .

Decide what social can contribute in real business terms – the further you go to define this in black and white business terms, the better. Example targets: 500 new customers,10 new clients in China,increasing customer service efficiency by 20% etc. # 2. . # 3. This will require you to develop: A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify.

It’s not easy to empower and trust employees to actively participate in your organization’s social media strategy, says Josh Bernoff, but it’s absolutely necessary.

A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify

If you’re really lucky, staff members will actively try to cause trouble for you. And you’ll like it. Bernoff, Forrester Research Idea Development SVP and co-author of the bestselling “Groundswell: Winning in a World Transformed by Social Technologies”, talked success in social media and how to best influence organizational change as the keynote speaker on day two of Covario’s INFLECTIONPoint 2012 conference. His latest book, "Empowered: Unleash Your employees, Energize Your Customers, Transform Your Business", was co-authored by fellow Forrester analyst Ted Schadler.

Empowered Customers & Complaints Gone Nuclear He began with the story of blogger Heather B. Best Buy understands. Best Buy had created an environment that allowed this to happen. Customers are already empowered, especially those influential in social media. 10 Tips for Creating a Social Media Policy for Your Business. Policy.

10 Tips for Creating a Social Media Policy for Your Business

It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust. As Beth Kanter writes, “Trust is cheaper than control.”

This article will explain how social media policies differ from other policies and give you 10 tips to help create an effective social media policy. Why Social Media Policies? Social media policies are different. The risks are uncertain. Given an uncertain environment and unclear risks, how do we move forward? There are hundreds of sample social media policies on the Internet. However, in order to create policies that work – really work – we must first lay the groundwork. Here are 10 strategies you can implement today. #1: Gather Your Team A social media policy cannot be written by one person alone.