The Entrepreneur’s Guide to Uncomplicated Editorial Calendars. Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you to do it? At some point, you were taught to make a Pop Tart better by warming it up. And right now, I feel like I’ve given you a big ol’ stack of Pop Tarts without telling you to put them in the toaster. A few weeks ago, I wrote this post about panic blogging, and how it can singlehandedly ruin your blog. But I can’t shake the feeling that I can do better, and show you how to REALLY make your editorial calendar extra amazing.
So in the spirit of making a good thing even better, I put together this guide to making the best darn editorial calendar possible. And yes, you should be blogging even if you HATE writing. “But what if… what if I totally suck at writing? That’s okay! 1. 2. Nope. You’re much better off starting slow – really, REALLY slow. Blog It | RetailerNow. September 4, 2013 Jaime Fernandez, marketing director at GDC Home, a family-owned home furnishings and decorating store, uses her company’s blog to interact with customers.
She showcases new trends and creates contests to move readers to action. Can furniture stores cut through the online chatter and use blogging as a way to effectively interact with their customers? Not only are successful furniture stores doing just that, they are having fun with the platform and increasing the bottom line, too. “Because we are such a visual industry, the more eye candy the better,” says Jaime Fernandez, marketing director at GDC Home, a family-owned home furnishings and decorating store with three locations in the Charleston, South Carolina, area. Fernandez often uses her company’s blog to illustrate new trends and ideas and to move readers to action.
Know The Goal As in any effective marketing tool, it’s important to first understand the goal of a blog and create a strategy to achieve the goal.
Untitled. Kako povečati obisk na bogu. Top 50 of the Top 150 Social Media Marketing Blogs. 4 Tips for Writing SEO-Friendly Blog Posts. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In addition to writing for their human readers, web writers and bloggers have to consider the digital web crawlers employed by search engines like Google.
Your business can't skip the task. Since most would-be readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you're writing. You could spend thousands of dollars to have a search marketing firm optimize your business's blog for search engines, but chances are that you can learn a lot of the fundamentals yourself, saving yourself a lot of money as long as you have the interest and the time. Here's a basic primer on Search Engine Optimization (SEO) for your company's blog. 1. 2. 3. Most blogging platforms let you apply tags to your posts. 4. 15 Excellent Corporate Blogs to Learn From. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people.
There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on. Above and beyond all of that, you also need to consider the blog's name and URL. Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved. We recently outlined 10 tips for corporate blogging for businesses hoping to focus on key elements of creating a blog in the corporate world. 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12.