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This might not sound like such a tall task until you consider that Courtney and I are journalism majors whose skills lie in painting pictures with words and not so much in painting pictures with Photoshop. We try our best, in the name of visual content. You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that social media strategies now consider visuals as required elements. As visual content on social networks has grown, so too has the emphasis on storytelling with pictures.
So what are you to do with this new focus on visuals? First off: Why visual content is so important Here are some telling stats on just how big visual content has become and how it’s changing the way we all approach marketing. 1. 2.