Coca-Cola's America Is Beautiful ad: why liberals should be upset. My favorite Super Bowl commercial last night was Coca-Cola's #AmericaIsBeautiful.
The spot, shot with an Instragram-filter aesthetic, featured a multi-lingual rendition of "America the Beautiful" sung by children and illustrated with a diversity of New Americana scenes: a cowboy riding his horse, kids at the movies, teenagers on surfboards at dawn and breakdancing at dusk, headscarf-wearing young women buying food from a cart in Chinatown, two men in yarmulkes looking upon the newly-built Freedom Tower, a same-sex couple roller skating and hugging their daughter. I admit it, I teared up a bit. And I braced myself for the predictable right-wing outrage. But perhaps those of us who care about inequality and racism should be angry, too. Coca-Cola 'America the Beautiful' Super Bowl Ad Celebrates Diversity, Twitter Explode. Public Shaming - Speak English!: Racist Revolt As Coca-Cola Airs Multilingual ‘America the Beautiful’ SuperBowl Ad. Coca Cola's 'America the Beautiful' Super Bowl commercial angers conservative pundits.
Coca Cola's Super Bowl commercial featuring a multilingual rendition of "America the Beautiful" was refreshing to many — but left a bitter taste in the mouth of conservative pundits.
The one-minute ad called "It's beautiful" — in which the patriotic standard is sung in seven different languages — was meant to showcase the country's "incredible diversity," in the words of the soft drink company. But radio host Glenn Beck told his listeners Monday that the ad is selling a divided America. "So somebody tweeted last night and said, 'Glenn, what did you think of the Coke ad? ,' Beck said in a segment flagged by Buzzfeed. CONTROVERSIAL: "America The Beautiful" Coca Cola 2014 Super Bowl Commercial. 'It's Beautiful': Coke Debuts Inspiring Ad During Big Game: The Coca-Cola Company. Near the end of the first half of Sunday's Big Game, premiered “It’s Beautiful,” a 60-second salute to all Americans and the moments they share.
Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful” was created to celebrate Coke moments among all Americans who together enjoy ice-cold, refreshing Coke. The ad provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States. “For 127 years, has been proud to be a part of bringing friends and families together while memories are made,” said Katie Bayne, president, North America Brands, North America. America is Beautiful and Coca-Cola is For Everyone: The Coca-Cola Company. **Editor's note: 'It's Beautiful' will re-air over the Fourth of July weekend during FIFA World Cup coverage on ESPN and Univision.
As the world’s best athletes prepare for competition in Sochi, so does North America. , the longest continuous corporate supporter of the Olympic Games, will entertain audiences with three advertisements slated to appear during the Opening Ceremony of the18-day event. In anticipation of tonight’s event, is joining the celebration by pre-releasing its advertising as it prepares to refresh fans in America and around the world.
#KissHappiness avec Coca-Cola - Plan Pub Régulier. Pour célébrer les cent ans de son emblématique bouteille en verre, Coca-Cola s’est à son tour laissé charmer par une publicité visuelle, ciblée et impactante.
L’incontournable boisson à la recette savamment bien gardée vient de lancer une campagne digitale internationale à 360° intitulée « J’ai embrassé ». Des visuels signés Vice ou encore McCANN, une inspiration provenant d’une citation du mythique Andy Warhol, une poignée d’icônes qui ont marqué l’Histoire, un hahstag dédié pour plus d’interactivité et le tour est joué !
Fanta. Fanta is a global brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company.
There are over 100 flavors worldwide. The drink originated in Germany in 1941. History 75th anniversary release of Fanta in Germany. Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and pomace – the "leftovers of leftovers", as Keith later recalled. The name was the result of a brief brainstorming session, which started with Keith's exhorting his team to "use their imagination" (Fantasie in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta! " The plant was effectively cut off from Coca-Cola headquarters during the war. Pourquoi la boisson Fanta est née dans l’Allemagne nazie.
De nombreuses marques sont connues pour leur présence dans l’Allemagne nazie durant la Seconde Guerre mondiale.
C’est par exemple le cas de la marque de vêtements Hugo Boss qui a reconnu avoir soutenu le régime nazi et s’est justifié en expliquant qu’elle devait maintenir sa société en activité. Mais un historien économique, Roman Koester, avait démontré qu'Hugo Boss était aussi un disciple des Nazis. Le «bon vieux temps» de Fanta fait polémique en Allemagne. A l'occasion de ses 75 ans, la marque a lancé une publicité vantant le «bon vieux temps» de sa création, en 1940.
Problème, la date tombe en plein régime nazi. Bad buzz. Pour fêter son 75ème anniversaire, Fanta ressuscite dans une campagne publicitaire en Allemagne la création de la boisson, rapporte le site britannique Express. Fanta. Un article de Wikipédia, l'encyclopédie libre.