Retention, Cohorts, and Visualisations. There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two. Retention can be measured qualitatively by talking and checking in with your customers reguarly so you’ll know what their main questions and issues are, and when they occur. Retention can also be quantified, giving you hard data on how much money you’re losing. Typically this is done using a Cohort analysis. A Cohort Analysis is a technique borrowed from medicine to see how variables change over in different groups with different starting conditions. If you’re looking to add some functionality, the most useful ones are allowing highlights of drops, and letting the user switch between relative & absolute figures.
When I started designing cohorts for clients applications, something always bugged me about the visualization. How is our retention rate overall? Why Visualize Data? Cycle Plots. Damienromito : Lesson for parisians from San... Yeoman and meteor - musings between the lines.
Dtmf. Anind K. Dey. Technological devices offer glimpse into future - Business - Mia. Tokuda Lab. 2004. Hxt (Hideyuki Tokuda) Jo Vermeulen | Main / Home. Nicolas Belloni - Nouvelles Banales.