Andy Baio & Three Principles of Social Software Creation. After Andy Baio co-founded and sold social events listing site Upcoming.org to Yahoo!
He could have spent the rest of his days doing whatever he wanted. He spent a year and a half writing, but this month he decided to join another startup (Kickstarter.com), because he loves building social software. Baio is a thinker, a hacker of big social patterns and an admirer of the collective intelligence that emerges from groups of people acting independently on the web. Useit.com: Jakob Nielsen on Usability and Web Design. Eyetrack III - Homepage.