35 social media KPIs to help measure engagement | Blog. Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution. But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right? He or she is going to want to see proof that all this social optimisation is actually working.
If that’s the case, then don’t worry: there are lots of things you can measure... It’s all about engagement When we talk about social optimisation (a term I prefer to 'social media') we're really talking about driving engagement and interaction. Here’s what you want to happen: You want people to make a noise. Caveats! Social Media Count shows we live in a publishing society | Media.
Britain lags behind Europe in Enterprise 2.0 | FreshNetworks Blog. A report out this week from AT&T explores the adoption of social networking in the workplace and the rise of Enterprise 2.0. Based on 2,500 interviews in five countries (Great Britain, France, Belgium, Holland and Germany) the report looks at what use is made of which tools and how this helps (or otherwise in the workplace). The headline findings are interesting on their own and suggest a growing acceptance and usefulness of social networks and social media in the enterprise.
Almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues. But perhaps a greater sign of the power that social networks can bring to the workplace is the 63% of respondents who said that using them had enabled them to do something that they hadn’t been able to do before. What is most interesting, however, is to explore this data a little bit deeper, and indeed to look at the data on a country-by-country basis. The Web In Numbers: The Rise Of Social Media. 2009 is the year of social media. Once, Twitter was a place where you could read about someone else's cat. Now, it's the first place you go to when there's breaking news. Sites like Digg, Reddit, and Facebook can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there.
Many milestones have been reached; the growth of nearly every aspect of social media has and continues to be enormous. We've dug up some amazing statistics and numbers from this realm. YouTube, Hulu and Google In March, YouTube reached 100 million monthly viewers in the US. 6.3 billion videos were viewed on the site. Is Google getting any money out of it? Facebook & MySpace Facebook has grown from 100 million to 200 million users in less than 8 months. Finally, here's another sign of the times: Nielsen Online's latest research shows that social networking is now more popular than email. Twitter & the rest Image courtesy of iStockphoto, Dalaj; DNY59. Virtual Worlds News: J.P. Morgan on Virtual Worlds: "Two Audiences, Two Differing Growth Curves" In J.P. Morgan's new report, "Nothing But Net: Outlook for Global Internet Stocks in 2009" [ PDF ], analysts point to a diverging market in virtual worlds.
Just as at the beginning of 2008, Morgan is largely bulllish, though with more reservations, on youth-oriented kids virtual worlds . It's less excited, though, about the adult market and virtual worlds overall. I think, however, that we'll begin to see more convergence in the markets and, hopefully, success. "We think that, although virtual worlds have yet to reach the status of mature companies, they are not, taken as an aggregate, positioned for further rapid growth. We think the market is ultimately one that should be seen as consisting of two parts – virtual worlds for children/teens and ones for adults– with diverging longer-term growth prospects," explains the report. "We think it is telling that virtual worlds have proven successful among kids, who have limited social options, and in places such as Finland, options.