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Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture. A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution. But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right?
35 social media KPIs to help measure engagement | Blog | Econsultancy
When the internet became a mainstream medium, we described it as a "pull" medium opposed to TV, which was a "push" medium. But since social media has got popular there is more to it: after push and pull comes publish. More than half the UK's population are now actively producing and publishing content reveals a recent research into the use of social media commissioned by first direct .
Social Media Count shows we live in a publishing society | Media | guardian.co.uk
Britain lags behind Europe in Enterprise 2.0 | FreshNetworks Blog
A report out this week from AT&T explores the adoption of social networking in the workplace and the rise of Enterprise 2.0. Based on 2,500 interviews in five countries (Great Britain, France, Belgium, Holland and Germany) the report looks at what use is made of which tools and how this helps (or otherwise in the workplace). The headline findings are interesting on their own and suggest a growing acceptance and usefulness of social networks and social media in the enterprise. Almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues. But perhaps a greater sign of the power that social networks can bring to the workplace is the 63% of respondents who said that using them had enabled them to do something that they hadn’t been able to do before.
The Web In Numbers: The Rise Of Social Media
2009 is the year of social media. Once, Twitter was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg , Reddit , and Facebook can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there.In J.P. Morgan's new report, "Nothing But Net: Outlook for Global Internet Stocks in 2009" [ PDF ], analysts point to a diverging market in virtual worlds. Just as at the beginning of 2008, Morgan is largely bulllish, though with more reservations, on youth-oriented kids virtual worlds . It's less excited, though, about the adult market and virtual worlds overall. I think, however, that we'll begin to see more convergence in the markets and, hopefully, success.
