3 Models of Value in the Real Time Web - ReadWriteWeb. Hey web DJ.
Reach into your magic bag of search tools and pull out a big result - dripping with related ephemera born just moments ago. Those could hold the grain of information you're really looking for, or they could sparkle with data that changes your course of action in unexpected ways. Alert! Another factor has emerged, elsewhere on another site. The Future Of Social Search (Or Why Google Should Buy Facebook)
If you could search your friends’ thoughts, interests, and activities, would that be a better search experience?
In many cases, it would be. Searching for restaurants, books, or movies, would turn up recommendations from people you actually know. If you are researching a trip to Florence, Italy, you might discover ten friends who have been there already, and could ask for advice on what to do. A History of the Social Web - Trebor Scholz 'journalisms' - Collectivate.net.