The National Post: How One Newspaper is Embracing Twitter [Interview] The National Post is a large Canadian newspaper that’s embracing social media as an extension of its newsroom. We had the opportunity to chat with Chris Boutet, the Senior Producer of Digital Media at the Post, about how the paper uses Twitter to provide real-time news to its readers, engage with them, and build its brand. Eleven Things I’d Do If I Ran a News Organization « Mediactive. You may have noticed — you could hardly miss it — the current blizzard of one-year anniversary stories about the fall of Lehman Brothers, an event that helped spark last fall’s financial meltdown. The coverage mainly reminds me that journalists failed to do their jobs before last fall’s crisis emerged, and have continued to fail since then.
It also reminds me of a few pet peeves about the way traditional journalists operate. So here’s a list of 11 things I’d insist on, just for starters, if I ran a news organization. Why 11? See the last item. 1. 2. 3. 4. 5. If we were a local newspaper, the editorial and op-ed pages would publish the best of, and be a guide to, the conversation the community was having with itself online and in other public forums, whether hosted by the news organization or someone else. 6. 7. So and so is not worth some amount of money. 8. 9. 10. 11. Welcome to BoingBoing readers. Print is still king: Only 3 percent of newspaper reading actually happens online. Surprise. All generally accepted truths notwithstanding, more than 96 percent of newspaper reading is still done in the print editions, and the online share of the newspaper audience attention is only a bit more than 3 percent.
That’s my conclusion after I got out my spreadsheets and calculator out again to check the math behind the assumption that the audience for news has shifted from print to the Web in a big way. This exercise was prompted by recent posts by John Duncan of Inksniffer, in which he argues that “internet metrics substantially exaggerate the importance of the newspaper web audience.” Duncan (who seems to have revived Inksniffer from a long dormancy with a series of math-heavy posts during March), provides calculations supporting his conclusion that in the UK, online sites have only 17 percent of the page impressions delivered by printed newspapers. Let’s examine how this looks in the U.S. Continue reading this post at Nieman Journalism Lab. FLEET - Multidisciplinary research on Flemish e-Publishing Trends.