White paper about vw platforms from esc. Serious gaming and news. The most exciting part of the second day of the conference DNA 2008 was about news and games. Serious gaming offers great possibilities to look at news in a complete different way. The user can virtually be placed in a complex situation in the world and learn about the backgrounds and dilemmas. Increasingly games and real news are combined, which offers a great user experience. Another interesting part of the program was about news and social networks. The discussion about news and games started with a few very interesting presentations. In a 3D-environment you can play the role of a journalist.
Documentary meets game The second presentation was also quite inspiring. Shoot headlines Catherine Captain, vice president of marketing of msnbc.com, presents a quite different approach to news and games. Play the news Really impressive was the presentation of Eric Brown, CEO of ImpactGames. News and social networks Earlier that day the subject of a paneldiscussion was news and social networks. Webvolution. Video tutorials second life. Social networks are replacing the classical search.
Search is dead. Or at least that's the opinion of one tuned-in venture capitalist I've been getting to know this year. We were recently discussing the drawn-out Microsoft-Yahoo-Google showdown and its larger implications when my fellow futurist issued his bold statement as a sort of summary dismissal of the whole multi-billion-dollar battle. In his opinion, Silicon Valley's Big Three are fighting over the scraps of the last decade of innovation while there's a sea change taking place in the way people use the Internet—one that may leave the Web's biggest players holding all the cards to a game nobody wants to buy in to anymore. Such a prediction probably seems ridiculous when Google has a market capitalization five times that of Ford and General Motors combined. After all, Google has developed a superfast, highly efficient method of making sense of the most overwhelming mass of data mankind has ever created.
So what is my VC friend talking about? This is not a totally new phenomenon. Internet addiction is an addiction. Mercedes pulls out of sl. News fresh off the official Mercedes Benz SL blog states that the company is pulling out of SL on March 18th. Interesting? Yes. A surprise? Not really. There’s been little activity on the MB island for a while now. The company claims their SL experience to be a positive one with ‘vital insights and received plenty of positive feedback’. But whilst Mercedes Benz did more than most automobile brands in SL and certainly led the pack in terms of European car brands, ultimately this type of dedicated island approach, whilst thorough and well executed, is still prone to the low footfall/traffic issues associated with branded islands.
Holistically, if your branded island doesn’t get visitors then the strategy was flawed and you should close it anyway. Related articles: No brand is an island BMW vs Mercedes – strategic assessment. Sussex university on second life. Sussex University gets a Second Life 10:44am Wednesday 5th March 2008 in News By Miles Godfrey A university has created its own computerised campus where students can study, work and socialise in virtual reality.
The 3D internet island, developed by graduate members of Sussex University's web team, looks like the real campus. It can be visited by people who are signed up to the internet-based virtual world Second Life. Every user creates a virtual version of themselves, called an avatar, which they can transport to different locations, including the Sussex campus. Once they have arrived, they can fly around the university's main square to visit the library, attend online seminars, call into the students' union or the Meeting House or just admire the campus views. Tom Shaw, a graduate intern with the university's in-house web team, has spent three months developing the project with colleague Beth Granter. "It's been a great opportunity for me to learn new skills.
Comparing W1R with WoW. Every massively game has a core element that it is built upon and all are a bit different in their strengths and weaknesses. World of Warcraft and the upcoming Warhammer Online have two very different core designs, but in more ways than you might think. World of Warcraft-- at its core -- is a PvE game with lots of vertical progression (levels, levels and more levels) where PvP takes a backseat to the overall focus of the raid endgame. Basically, because WoW is so heavily focused on raiding dungeons and the experience that goes along with it -- levels have become a necessity with each expansion. The essential problem to a design like this is easily apparent if you create a new character in WoW today and work your way through the first 60 levels of the game.
You're not going to find a whole lot of people to play with because they're all level 70s that are either raiding, participating in battlegrounds or at the arena. Virtual worlds and education, innovation. Investment in virtual worlds.