McKinsey: What Matters: Internet. Friendfeed: Inspiration for Sales Intelligence in an Enterprise 2.0 world? Lately I’ve been spending time with enterprise sales and marketing leaders discussing what elements in the Enterprise 2.0 bag of tricks are best positioned to serve the needs of a direct sales force.
Given the unique characteristics of a typical sales rep (more on that below), common participatory models that epitomize social networks (i.e. the stuff that has to do with sharing) would run counter intuitive to how a sales rep operates. That said, there’s plenty of good stuff bundled in the E2.0 moniker that absolutely can make a significant impact. I’m hoping to start a discussion of what those elements are with this post. Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management. Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years.
Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis. Podcast Six ways to make Web 2.0 work.