Blyk to enter three European markets. Autonomy launches social media analysis tool. 35 Must-Read Articles for Social Media Marketers | Traffikd. 35 Must-Read Articles for Social Media Marketers Posted by: Steven Snell in Resources 39 Comments As an active social media user and marketer, I’m always interested in learning new things to improve my knowledge and abilities. This is a collection of some of the best articles that I’ve found on a variety of topics related to social media. Strategy: 50 Ways to Use Social Media, Listed by Objective – Web-Strategist 5 Steps to Become a Better Social Media Marketer – Daily Blog Tips How to Set Up a Domino Effect of Traffic – Vandelay Design How to Go from Nothing to 550,000 Social Media Visitors in One Month – ViperChill How to Target the Right Social Media Sites – ProBlogger How to Promote Yourself on Social Sites Without Actually “Promoting Yourself” – SearchRank Relationship Building – 6 Tips for Working in Social Media – SEM Clubhouse Top 10 Reasons Why SEOs Fail On Social Media – SEO 2.0 Top 10 Reasons Why Great Content Fails On Social Media – SEO 2.0 StumbleUpon: Digg: Fark: Linkbait: Analytics:
WTF is social media - one year on. If you excuse the suggestive language, this slideshow provides an excellent birds-eye view of the extent of the social media landscape. It is worth comparing with the version released a year ago to see some the growth and changes that have driven social media into mainstream society. Link to original post Connect: Authored by: Craig Thomler Having worked in the online industry since 1995, Craig is a veteran of the Australian start-up sector and an experienced online communicator. See complete profile. Global Neighbourhoods: An Era of Mass Micro Marketing. I've been thinking a lot about long-term changes since I wrote about LocalPeople and hyperlocal journalism a few days ago.
I do see the future of journalism in its ability to drill deeply into topical and geographic niches. But as I step back, I think the same is true for most large organizations, particularly in business. This is a reversal of direction, for decades, actually hundreds of years, communicators, branders, merchants, advertisers, elected officials, fund raisers have all moved toward bigger. Technology kept assisting organizations to reach more and more people at lower cost per person. The golden era of physical newspapers and broadcast flourished for a very long time and it's long, steady decline started in the 70s did not pose much of a threat until the 90s and has only become clearly unstoppable for the last three or four years. What really happened was that first technology let merchandising scale until it became massive, and simultaneously annoying and ineffective. Campaign results for l'oréeal in second life.
Several weeks ago we finished phase one of the L’Oreal Paris campaign in SL. Today as part of my presentation at the vBusiness Expo I gave a background to this campaign as well as released the campaign data. The relevant metrics and data are in this post. A background to the strategy of this campaign is here. In terms of overall takeaways (we gave the make-up looks/skins away for free, so the term ‘sale’ doesn’t apply) during the three months of the campaign over 34,000 were taken by residents. Again, to explain the terminology, we’re using takeaways as opposed to giveaways because all transactions were initiated by residents – the L’Oreal Paris products were stocked in the stores of existing SL retailers and we relied on the visitors to these stores and locations to activate their own call to action – clicking on a display board and receiving the product package.
This is different to say items being distributed by teams of people in SL. On average, 2428 products were taken each week. The Ten Ways Twitter Will Permanently Change American Business – 24/7 Wall Street. Micro-blogging platform Twitter has 32 million users, which is an increase from about 2 million a year ago, according to research mentioned in The Wall Street Journal. Some Internet measurement services show that figure increasing 50% to 100% month-over-month.
While it is not clear that Twitter will become as large as social networks, MySpace and Facebook or video-sharing site YouTube, the company could certainly have 50 million visitors by the end of the year. Because Twitter can be used with ease on both PCs and mobile devices and because it limits users to very short messages of 140 characters or less, it has become one of the largest platforms in the world for sharing real-time data. A number of large businesses and celebrities have hundreds of thousands of followers on Twitter. This includes personalities like Oprah and Ashton Kutcher. For Twitter to be a part of a company’s efforts to communicate with customers, the customers must be willing to “follow” the company on Twitter. 5 Ways Traditional Media is Going Social. Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers. Social media has infiltrated nearly every aspect of our public and private lives, from the White House providing access to its official photostream to a coffee shop that takes orders via Twitter.
Businesses have been quick to respond, adopting new and sometimes radical processes while keeping an eye on earnings that reflect the poor economy. As faltering brands look for new strategies, and the newspaper industry desperately searches for a way to keep a portion, if not all of its print business alive, traditional media companies are using social media to engage their audiences. 1. Verizon will soon push a software update to its FiOS service that will allow customers to connect their set-top boxes to the Web. 2. 3.
Over a year ago, the Dallas Morning News and the St. 4. Not to be outdone, book publishers have been posting trailers on YouTube. 5. Twestival: Twitter and Second Life Together Make A Difference. By Emmett Burnett Five times a day, 15-year-old Jean-Bosco Shy walks a Rwandan jungle trail in search of water. Carrying a jug on his head and thirst in his soul, he reaches his destination; a pool of murky goo villagers call “drinking water.” Jean-Bosco is lucky because, in the next 24 hours, over four thousand youngsters will die from water or the lack thereof. Some Second Life users want to help change that statistic and last February 12, they got a good start. It started with a twitter – the communications program, that is.
It was an ambitious plan – around the world tens of thousands of Twitter users in 185 cities would simultaneously share the power of social media and good works. The volunteers of Moderne Communications Inc, the island’s owner and SL Twestival designer, are no strangers to cyber bashes. (The Twestival stage set-up on Moderne Island hosted a live concert to kick-off the event.) The Second Life show kicked off with a live concert at 4:30 SL time. Related Articles: Stats: Old Media’s Decline, New Media’s Ascent. Quick: what was the most widely-used form of media in 2008? If you guessed Internet news sites, blogs, or social networks, you’d be way off. Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey from Ketchum. While old media is still on top, the trends in the survey, which has been conducted each of the last three years, point to a familiar story: media consumption habits are quickly changing.
That said, some forms of new media are performing much better than others. For example: - Blogs are now used by 24% of Internet users, up from 13% in 2006- Social networks are now used by 26% of Internet users, up from 17% in 2006- Videocasts are now used by 11% of Internet users, up from 6% in 2006 Slower growers include: The declining usage for old media isn’t much of a surprise. Image courtesy of iStockphoto, alexsl.