Magazine Preview - The Data-Driven Life. Interview magazine: 'The iPad is the future and we embrace it openly' As news organisations views on the iPad remain divided, Journalism.co.uk talks to one publisher that backs the hype For a device that's not even being sold yet – though we're told it is imminent in the US and UK – getting on the iPad has quickly jumped to the top of many news organisation's to do lists. Described in equal measure as overhyped and journalism's saviour, the impact of the device is not yet known. "The model is attractive: there are more than 100 million iTunes accounts with users' credit cards pre-loaded and ready to go. A new shiny, powerful device – somewhere between an e-reader and a netbook – could just persuade people to buy the news subscriptions the New York Times and Rupert Murdoch so desperately want to sell them," says Patrick Smith, in a blog post for Journalism.co.uk following the device’s launch by Apple CEO Steve Jobs in January.
"But Apple's new device is just another distribution platform for words, pictures, videos and data, just like PCs, mobiles and print. Switch From Print To Web: Where To Start? | How-To. Advertisement Making the switch from print publishing to digital publishing is a big step. But as costs for everything from paper to shipping increase, making the jump to digital is becoming more appealing to publishers of both newspapers and magazines. It’s a complicated process, though, and if not executed effectively, it can leave readers feeling alienated and disenfranchised. Not exactly what you want, considering that it can be more difficult to attract and retain digital subscribers than to sell something outside of the virtual world. Below are some things to consider when making the switch. 1. There are three basic formats for digital publication, each with its own pros and cons. Flip-Books Digital flip-book-style magazines, commonly known simply as “digital magazines,” are a great option if you’re keeping a print presence.
Distribution of this type of magazine is generally done via emailed links as well as links from your publication’s website and from online advertisements. 2. 1.